Facebook is bigger than TV networks, Nielsen Report Says

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According to the first major study by Nielsen, the company that has been monitoring TV consumption for decades, Facebook attracts more 18- to 24-year-olds during prime-time viewing hours than any of four major television networks. Data collected shows that in the area of demographics and viewing, the largest social networking site is the favorite source of entertainment in that demographic (who would normally watch television during prime time hours in the past).

“Established as a bastion of direct response advertising and long considered the home for niche audiences, online has lagged behind other media, namely TV, as a channel for broadly messaged, brand advertising. The emergence of far-reaching publishers like Facebook, however, means that marketers now have another option for reaching consumers en masse. Likewise, the availability of true cross-screen metrics enables them to understand how digital can reinforce and complement their TV investment,” the report authors say. [Read more…]