Groupon getting lots of buzz but needs to retool to stay viable, finds Rice University study

You’ve probably heard of Groupon. A recent PR campaign for the Chicago-based company has generated tremendous national coverage, including a Forbes cover story with photo of 29-year-old CEO Andrew Mason, sporting the headline “Meet the Fastest Growing Company Ever.” The company’s website boasts positive news coverage in coveted media outlets like CNN, USA Today, Business Week, Fast Company and the Wall Street Journal. I was impressed when I saw a six minute feature story about Groupon on ABC’s Nightline just last week.

Groupon is getting lots of media attention, but is it good for business?

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