Coming soon: Twitter Nielsen TV Ratings

Nielsen and Twitter today announced an exclusive multi-year agreement to create the “Nielsen Twitter TV Rating” for the US market. Under this agreement, Nielsen and Twitter will deliver a syndicated-standard metric around the reach of the TV conversation on Twitter, slated for commercial availability at the start of the fall 2013 TV season.

“The Nielsen Twitter TV Rating is a significant step forward for the industry, particularly as programmers develop increasingly captivating live TV and new second-screen experiences, and advertisers create integrated ad campaigns that combine paid and earned media,” said Steve Hasker, President, Global Media Products and Advertiser Solutions at Nielsen. “As a media measurement leader we recognize that Twitter is the preeminent source of real-time television engagement data.”

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Fizziology Announces New Social Media Analytics for Television

Fizziology’s SocialDensity analytics quantify the value of a show beyond ratings.

Social media research company Fizziology is introducing SocialDensity, new analytics for buyers and sellers of television advertising to quantify the social impact of a show. A leader in theatrical film tracking of social media conversation since late 2009, Fizziology is now providing analysis and insights to television studios, networks, media agencies and brands.

Announced during television upfronts week, SocialDensity is designed to measure the social impact of programs and quantify the value of that impact. Because ratings are only one of the dimensions of value for advertisers and networks to consider, SocialDensity measures the influence, sharing and anticipation that can’t be assessed by ratings alone. Just as ratings services provide a numerical representation of viewership, SocialDensity provides ratings on a show’s volume and sentiment. This score can be used as a point of comparison with traditional ratings or combined to create a more holistic view of a program’s value.

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With Housewives & Top Chef, Bravo Records Best Quarter In Network History

Continuing its upward ratings climb, Bravo recorded its best quarter in the network’s history with double-digit growth among all key demos in primetime, according to Nielsen Media Research. Averaging 950,000 total viewers and 583,000 adults18-49 in primetime, the network enjoyed double-digit increases, up 12 percent (vs. 846,000) and 10 percent (vs. 532,000), respectively versus third quarter 2009. On pace to mark its best year ever among all key demos, Bravo continues to rank as the No. 1 most upscale and educated cable entertainment network among adults 18-49 in primetime. In addition, 2010 Primetime Emmy-award winning “Top Chef” skewers the competition as the No. 1 food show on cable.

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