How to do a live interview on a morning TV show

Have you ever wondered what it’s like to be a guest on a morning TV news show? Experts are often asked to come on-air to share advice with viewers, and doing live interviews is a great way for your organization to get exposure, or to promote a public event. Live interviews are the most challenging for novice spokespeople because there is no editing – it is live television. Last year I was on Good Day Sacramento several times and my friend Gus shot this behind-the-scenes video during one interview:

As you can see, there is a lot happening in the studio. To give a good live interview, you must prepare ahead of time, practice what you’re going to say and focus on the anchor during the interview so the things happening around you are not a distraction. Some tips on giving live interviews include:

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CNN Ratings Surge During Intense News Cycle

CNN logoSome good news for CNN; the network is enjoying double-digit growth in viewers compared to a year ago, while FOX News Channel (FXNC) and MSNBC are loosing viewers. In addition, The Lead with Jake Tapper took the #1 spot in Cable News in the 25-54 demographic, and CNN.com had the highest July on record for page views and video starts. July was a monumental month for CNN. Paula Deen’s “n-word” scandal started the month with a bang, then ratings were buoyed by one of the busiest summer news cycles in years, with coverage of the Hot Shot fireman crew killed in Arizona, the crisis in Egypt, the crash of Asiana Airlines Flight 214 and the trial of George Zimmerman. CNN’s ratings momentum continued with the network finishing a strong second in all key categories. For the third consecutive month, CNN had more viewers than MSNBC and for the third time in four months, CNN dominated MSNBC in the key demo 25-54 rating (MSNBC placed fourth). July represents CNN’s second best demo 25-54 rating performance this year (since Boston bombings in April, 2013).

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