What Americans Do Online: Social Media and Games Dominate Activity

Americans spend nearly a quarter of their time online on social networking sites and blogs, up from 15.8 percent just a year ago (43 percent increase) according to new research released from The Nielsen Company.

The latest from Nielsen research shows that Americans devote six hours of online time every month to social networking sites and blogs. That’s almost a quarter of the time they spend on the Internet, up from 16 percent just a year ago.

“Despite the almost unlimited nature of what you can do on the web, 40 percent of U.S. online time is spent on just three activities – social networking, playing games and emailing leaving a whole lot of other sectors fighting for a declining share of the online pie,” said Nielsen analyst Dave Martin in a press release.

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