Twitter Can Boost TV Ratings, New Research Finds

TwitterNew Nielsen Research Validates That Tweets Can Influence Tune-in Rates While TV Programming Drives Twitter Activity

Today Nielsen released findings, which, for the first time, provide statistical evidence of a two-way causal influence between broadcast TV tune-in for a program and the Twitter conversation around that program. Nielsen’s Twitter Causation Study included time series analysis to determine if Twitter activity drives increased tune-in rates for broadcast TV and if broadcast TV tune-in leads to increased Twitter activity. This latest study follows research released earlier this year that quantified the correlation between TV ratings and Twitter. [Read more…]

Oprah by the numbers

The Nielsen Company reports that the Oprah Winfrey Show drew a 13.3 household (HH) rating in the metered market overnight ratings. That was the show’s biggest overnight rating in 17 years. That compares to Monday’s 10.2 HH rating, and Tuesday’s 10.7 HH rating. For the week ending May 15, Oprah averaged a 5.4 HH rating and 7.345 million viewers. No official word from Nielsen on average viewership yet but it should be somewhere around 17-18 million viewers.

Here are some other numbers:
$2.7 billion: Her current net worth according to Forbes.

9 million: Number of people who watched each of her shows on average between September 2004 and September 2005 according to The Nielsen Company.

6.5 million: The average number of viewers who watched each show during her most recent season, a 27% drop.

294,000: The average number of people watching OWN during prime time, according to Nielsen.

$1 million: Cost of a 30-second ad on Oprah’s final show on May 25th. That’s half what advertisers paid for the Friends finale in 2004.

6.1 million: Number of followers Oprah has on Twitter (as of May 26).

826: Number of times Oprah has tweeted.