Is Anybody Listening? Facebook Users Underestimate Personal Reach, Study Finds

Facebook Admit it: every time you post something on Facebook, you hope it will get “likes” or comments from your friends. In a previous blog I wrote about a study that found using online social networks can have a positive effect on self-esteem and well-being, especially for those who have high levels of attention (likes and comments) on posts deemed ‘life events’ by the social platform.

Have you ever felt disappointed by the lack of attention from your friends on Facebook? When you post something and it gets no attention from friends in the form of likes or comments, does it make you think nobody saw it? The average Facebook user has very little information about who actually sees their content, and a new study from researchers at Stanford University addresses the seemingly invisible audience when there is low reaction to a post. The study was conducted in tandem with Facebook’s data science team, which looked at 220,000 users over the course of a month. They discovered that Facebook users drastically underestimate the size of their general audience by a factor of three, with “Facebook users reaching 35% of their friends with each post and 61% of their friends over the course of a month.” Researchers found that social media users consistently underestimate their audience size for their posts, guessing that their audience is just 27% of its true size.

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Tweet all about it — Twitter can’t replace newswires, study shows

twitter-journalism

News agencies continue to have an edge over Twitter in being first with the news, a new study shows. Research into reporting of news events by Twitter and newswire services has found that while Twitter can sometimes break news before newswires, for major events there is little evidence that it can replace traditional news outlets.

Twitter’s main benefits for news are bringing additional coverage of events, and for sharing news items of interest to niche audiences or with a short lifespan, such as local sports results.

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Study: Facebook may improve self esteem but negatively affect motivation

Facebook Study New research suggests that looking at your Facebook profile can be both psychologically good and bad for you.

A Facebook profile is an ideal version of self, full of photos and posts curated for the eyes of family, friends and acquaintances. A new study shows that this version of self can provide beneficial psychological effects and influence behavior.

Catalina Toma, a UW-Madison assistant professor of communication arts at UW-Madison, used the “Implicit Association Test” to measure Facebook users’ self-esteem after they spent time looking at their profiles, the first time the social psychology research tool has been used to examine the effects of Facebook. The test showed that after participants spent just five minutes examining their own Facebook profiles, they experienced a significant boost in self-esteem.

The test measures how quickly participants associate positive or negative adjectives with words such as me, my, I and myself.

“If you have high self-esteem, then you can very quickly associate words related to yourself with positive evaluations but have a difficult time associating words related to yourself with negative evaluations,” Toma says. “But if you have low self-esteem, the opposite is true.”

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Thirty-Seven Percent of Companies Use Social Networks to Research Potential Job Candidates, Study Shows

Hiring managers share why they screen with social media, and explain what they’re looking for in candidates’ profiles

With the pervasive, worldwide adoption of social media, job seekers know that the all-important first impression is potentially made well before the first interview. But just how many hiring managers browse social media profiles, and what type of information are they hunting?

Nearly two in five companies (37 percent) use social networking sites to research job candidates, according to a new survey from CareerBuilder. Of the employers who do not research candidates on social media, 15 percent said their company prohibits the practice. Eleven percent report they do not currently use social media to screen, but plan to start.

The nationwide survey, which was conducted by Harris Interactive from February 9 to March 2, 2012, included more than 2,000 hiring managers and human resource professionals across industries and company sizes.

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New Social Media Study: Significant Increase in Use of Social Media for Job Searching, Networking by Healthcare Professionals

The second annual survey on “Use of Social Media and Mobile by Healthcare Professionals” released today by AMN Healthcare shows significant increase from the prior year’s results in use of social media by job-seeking healthcare professionals. According to the results of the 2011 survey, physicians, nurses, allied health professionals and pharmacists are networking with colleagues, tracking down job leads and applying for new positions at a significantly higher rate year-over-year.

The social and mobile media survey provides healthcare employers and leaders a snapshot of how clinicians have increased their use of social media and mobile devices for networking, job hunting and other career development activities.

As healthcare professionals continue to migrate to the larger social networking sites, opportunity exists for employers to move into social recruiting and sourcing of physicians, nurses, allied health professionals and pharmacists. Job candidates spent more time on social media sites and/or on mobile devices in 2011 and reported an increase in securing interviews, job offers and positions through the use of mobile job alerts.

Susan Salka, AMN’s president and chief executive officer, said, “We are not surprised that healthcare professionals continue to adopt social media as a mainstream method for job searching. Our innovative social and mobile methods have been successful in connecting job seekers to opportunities. We plan to continue reporting on significant changes and new, innovative opportunities affecting healthcare professionals and their careers.”

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‘Socially Engaged’ Companies See 4X Greater Business Impact, Study Finds

Companies that fully embrace social engagement are experiencing four times greater business impact than less-engaged companies, according to a new study conducted by PulsePoint Group, a management and digital consulting firm, in collaboration with The Economist Intelligence Unit.

The research identifies six types of socially engaged enterprises and provides insights for organizations that want both to measure themselves against peers and find the right strategy for improving business and economic impact from their investments in social engagement.

“We believe this research is essential to assure companies that their investments in social engagement can be rewarded, provided they do it right,” said Paul Walker, a partner with Austin-based PulsePoint Group.

“We felt this was an opportune time to conduct this research and to focus on C-suite executives, because it is clear that there is a growing list of high-performing companies that are achieving superior economic returns from the use of social engagement with key internal and external constituents,” Walker continued. “We believe we are seeing an inflection point at which many organizations are moving from an experimentation phase with social technologies to achieving tangible and measurable returns on the investments. Most notably, they are achieving enterprise-level scale that is impacting marketing and sales efficiency, increased sales and market share, and speed to market with new products. ”

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Google Slips into Second as Apple Soars to Coveted Top Spot with Highest Reputation Score According Harris Poll RQ® Study

Coca-Cola, Amazon.com and Kraft Foods fill out top five, knocking off Johnson & Johnson, 3M and reputation veteran Berkshire Hathaway in the 2012 Harris Poll Reputation Quotient®, which measures corporate reputation for the most visible companies in the U.S.

It’s a complicated world for corporate America as consumer perceptions grow increasingly negative. With the erosion of trust in corporate leadership, consumers have higher expectations and are demanding more information and transparency from companies with which they plan to spend their hard-earned dollars.

Through its 13 years, the Harris Poll Reputation Quotient (RQ) study has shown that the reputations of traditional manufacturers have fared well, though their overall visibility as an industry has declined; it also has indicated a rising affinity for technology companies. Customer inclination towards strong leadership and technological innovation may be the catalyst, and it is within this environment that Apple reigns supreme. This year regional brick-and-mortar retailers are more prominent, and many once-leading American companies are noticeably absent from the 2012 Harris Poll RQ study, which asks the general public to measure the reputations of the 60 most visible companies in the country.

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Inc. 500 Continue to Embrace Social Media and Add New Tools According to 4th Annual Benchmarking Study

Eighty-three percent of these companies are active with Facebook, Twitter, Blogging or other social media platforms.

The adoption of blogs by the Inc. 500 has increased by 5% over last year. Meanwhile, there has been explosive growth in the use of Twitter and Facebook by these companies. These were among the key findings of the latest benchmarking study conducted by Nora Ganim Barnes, Ph.D., Director of the Center for Marketing Research at the University of Massachusetts Dartmouth and Research Chair of the Society for New Communications Research.

The new report is the outcome of a statistically valid study of the 2010 Inc. 500 list. The study examined these institutions to quantify their adoption of social media tools. This is the fourth year that Barnes has tracked social media usage by this sector, and it is the only methodologically sound longitudinal study of its kind with every company in the Inc. 500 included.

The research shows that:
Social networking continues to lead the way:

  • 71% have corporate Facebook pages
  • 59% have corporate accounts on the relatively new Twitter
  • 50% have a public facing corporate blog
  • 44% say Facebook is the single most effective social networking platform they use

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Study: How People Are Engaging Journalists on Facebook & Best Practices

Earlier this year I conducted a study of Phoenix-area journalists regarding social media; among the findings was the heavy use of Facebook for information-gatering, searching for images and identifying potential sources for interviews. Facebook Journalist Program Managers Vadim Lavrusik and Betsy Cameron recently conducted a study looking at how people were engaging with Journalist Pages on Facebook, revealing more detailed insight into how journalists use Facebook to communicate.

“We hope that the findings, which focus on post dynamics, engagement and activity, will provide journalists with some best practices and insights on optimizing their engagement and distribution on Facebook to better reach their audiences,” they wrote in the blog sharing the results of that study. “We’ve also conducted research on how users are engaging with news organizations on Facebook and will be releasing the findings in the coming weeks. We hope that this serves as guide, but also a spark, for conversations about best practices in using Facebook as a journalist.”

Facebook Study Highlights:

  • Starting the conversation: Posts that include a question or call to action from the journalist received the highest amount of feedback.
  • Personal analysis is effective: Posts that included the journalist’s analysis and personal reflections had 20% more referral clicks than that of an average post.
  • Images work: Photos received 50% more likes than non-photo posts, and journalists who shared links that included a thumbnail image in the link preview received 65% more likes and 50% more comments than posts that did not include images.

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