Salesforce.com and Toyota to Create Social Network for Customers and Their Cars

New “Toyota Friend” to Be Powered by Salesforce Chatter

Salesforce.com and Toyota Motor Corporation announced today that they have formed a strategic alliance to build “Toyota Friend”, a private social network for Toyota customers and their cars. Toyota Friend will be powered by Salesforce Chatter, a private social network used by businesses, and will be offered, first in Japan, initially with Toyota’s electric vehicles (EV) and plug-in hybrid vehicles (PHV) due in 2012.

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