Moms Lead Consumers In Following Their Favorite Brands On Social Media, Survey Says

2-in-3 Readers Get the Low-Down on Brands to “Like” From Blog Content, With Moms and 18-34 Year Olds Especially Influenced by Brand Mentions

Burst Media released the results of a survey covering the social media preferences, habits and actions of independent web audiences. Conducted in May, the study of 1,453 U.S. online adults aged 18 or older found that three-quarters (76.3%) of respondents visit social media sites such as Facebook, Twitter, LinkedIn and foursquare–though it’s clear that women are more active social media users than men. One-half (49.0%) of female respondents visit social media sites at least a few times per day, versus just one-third (34.0%) of men.

“With tweets buzzing onto our phones by the minute and every daily occurrence becoming fodder for Facebook, our survey has confirmed just how deeply engaged we are with social media,” said Mark Kaefer, marketing director, Burst Media. “And for some audience segments, such as moms, social media is a constant presence in daily life. Given this close relationship between consumers and their online communities, our study also found many opportunities for both online advertisers and web publishers to inject social vehicles into their efforts to drive user engagement.”

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Bing Makes Search Social With New Features

Search is becoming social with the addition of new social features announced by Bing today. The “decision engine” from Microsoft says bringing together the power of search and Facebook, people can now receive personalized search results based on the opinions of their friends simply by signing in to Facebook. New features, available today, make it easy to see what people’s Facebook friends like across the Web, incorporate the collective IQ of the Web into their decision-making and conduct conversational searches.

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POKE! Brands On Facebook Could Be Better, Study Finds

With more than 500 million active users, marketers know they must have a Facebook presence to keep their brands top of mind with consumers. While many marketers have fully embraced social media and are maximizing their consumer engagement strategies, a new study conducted by advertising agency WONGDOODY shows that there is the opportunity to do more. The WONGDOODY Facebook Global Best Practices Study uncovered a trend that shows a surprising number of top brands do not get the most out of their Facebook marketing efforts.

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Who’s Tweeting in the U.S.?

A new Pew Research Center Report shows that eight percent of online adults in the U.S. use Twitter and it is particularly popular with young adults, minorities, and those who live in urban areas. 

This is the first-ever survey from Pew that exclusively examines Twitter users. In previous surveys, researchers had asked internet users whether they “used Twitter or another service to share updates about yourself or to see updates about others?”

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Study: At least 70% of Brits check Facebook before bed

The last thing that more than 70% of British adults do before they go to bed is check social network sites, the Press Association reports. Instead of curling up with a good book before nodding off, some 72% of adults check status updates on Facebook, a study conducted on behalf of Travelodge found.

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More Women Engaging Social Media, Prefer Facebook

Among Women, Facebook Dominates and Twitter is Growing Rapidly; But Study Reveals Important Differences in Social Network Usage

Women have truly integrated social media into every part of their lives, from friends and family, to networking, to shopping. SheSpeaks today announced the findings of a new study, revealing 86% of women are now using popular social networks, a 48% increase compared to one year ago. In addition, social networks including Facebook, MySpace and Twitter, have emerged as key drivers of purchase intent among women, with one-half (50%) of social media users reporting they have purchased products because of information on social networking sites, and 40% reporting they have used coupon codes found on social networks.

The second annual Social Media Study of the national SheSpeaks membership, yielding more than 1,500 responses, revealed the most dramatic increase in social media use was among women 50+ years of age, whose participation grew from 31% in 2008 to 70% in 2009. Social media participation was up across all age groups this year, with participation among younger women up 10% compared to 2008. In addition, more women are frequently logging into social networking sites since 2008, with 36% more women reporting they log in at least once per day (73% vs. 53%).

“Last year our members were going online primarily to research purchases, but now they are looking to social media to help them research, guide and facilitate every kind of transaction, from social exchanges to purchases,” said Aliza Freud, Founder and CEO of SheSpeaks. “Women have become more comfortable using social media, and for marketers, the overall growth and habitual use of social media represents opportunities to reach and engage women of all ages, and influence their purchase decisions.”

Facebook has dominated social media this year with 95% of those women who use social networks on Facebook, up 46% from one year ago. MySpace participation declined over the last year (63% to 42%), while nearly 40% of the women surveyed reported they have Twitter accounts. Although many women use both Facebook and Twitter, an astounding 80% prefer Facebook. In fact, 25% of those surveyed abandoned Twitter after creating their accounts, while Facebook use only declined 7% for women after creating Twitter accounts. Facebook users also reported they are two times more likely to log in daily (72%), compared to Twitter users (36%).

 “Although Facebook is currently more popular than Twitter among women, they each share a purpose in women’s lives,” said Freud. “Facebook serves women’s need to interact with friends and share photos, while Twitter has become a tool that is primarily used for professional networking and learning about up-to-the-minute news, promotions and deals.”

The study also found online video has grown in popularity over the last year. Almost 40% of the women surveyed reported they frequently watch video and TV content online, and 85% say they watch it frequently or sometimes. A separate poll of SheSpeaks members found that clips from news and TV programming were the most commonly watched type of online video in the prior week (68%), followed by videos that are forwarded (49%), full news and TV programs (40%), and videos posted by friends (40%). Entertaining advertisements were the least popular type of video, but were still watched by one-third of women within the last week.

“Our members are spending more time watching video on the Web, especially now that more premium content is available,” said SheSpeaks CMO Fiona Pietruski. “It is important for marketers to recognize that influential female consumers are spending their time with many types of digital media, where they can be reached with advertising and marketing messaging.”

Additional results from the SheSpeaks Second Annual Social Media Study can be found at: www.shespeaks.com/research.

About SheSpeaks
SheSpeaks is a social media platform that creates and operates consumer insights and influencer communities. At Shespeaks.com, women members gain access to products and services, and a forum to offer their honest feedback directly to the companies that create them. For participating brands, including Garnier, Heinz, Food Network, Philips, AOL and more, SheSpeaks offers a tremendous opportunity to spark consumer’s interest, obtain candid feedback, grow word-of-mouth awareness and build long-term brand advocates. Clients also work with SheSpeaks to facilitate branded experiences, including home parties and branded online communities. For more information, visit www.shespeaks.com/corp.