POKE! Brands On Facebook Could Be Better, Study Finds

With more than 500 million active users, marketers know they must have a Facebook presence to keep their brands top of mind with consumers. While many marketers have fully embraced social media and are maximizing their consumer engagement strategies, a new study conducted by advertising agency WONGDOODY shows that there is the opportunity to do more. The WONGDOODY Facebook Global Best Practices Study uncovered a trend that shows a surprising number of top brands do not get the most out of their Facebook marketing efforts.

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The Gap to give away 10,000 pairs of jeans on Facebook

On the heels of its logo social media fiasco, The Gap is partnering with Facebook to give away free jeans. Facebook announced today at its mobile event in Palo Alto that The Gap would give away a pair of jeans to the first 10,000 people who “check in” as part of Facebook’s new “deals” program, similar to FourSquare deals. Checking into Facebook via your mobile phone will soon mean getting discounts at many of the shops you’re visiting much like deals and coupons on the popular FourSquare. A specific date for the free jeans launch was not provided, but I’ll keep an eye out and update this post when one is provided.