The Role of News on Facebook

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On Facebook, the largest social networking site, news is a common but incidental part of the experience, according to a new online national survey. The study is the first in a multi-part research project by the Pew Research Center, in collaboration with the John S. and James L. Knight Foundation, examining the role of news on Facebook and other social networking sites.

The new survey finds that roughly two-thirds (64%) of U.S. adults use Facebook, and half of those users (47%) “ever” get news there. That amounts to 30% of the overall population who are “Facebook news consumers.” Among this group, roughly 8-in-10 (78%) say they mostly get news when they are on Facebook for other reasons, such as seeing what friends are up to or sharing photos. [Read more…]

Study: Most Top Consumer Brands Still Not “Getting” Facebook

 


38 out of 48 Companies Still Have Company-Only or Company-Filtered Walls; 27 out of 48 Companies Did Not Respond to a Single Customer Reply; 94 Percent of Companies Land Visitors on a One-Way Communication Page

Though social media is universally pegged as a high priority for 2012, companies still aren’t listening to or communicating with consumers, suggests the latest A.T. Kearney Social Media Study, an investigation into the social media practices of Interbrand’s Top 50 Brands for 2011. Forty-eight of the Top 50 brands have a Facebook profile page, but activity levels vary drastically among them, and year-over-year comparisons show a continued reluctance on the part of most top-brand companies to embrace social media as a valuable part of customer outreach. At the same time, online messages from consumers have grown to a staggering quantity, indicating social media’s increasingly important role as a communications tool. One of the study’s key takeaways was that, for some companies, it may be better not to be present at all on Facebook than to project an uncommunicative or irrelevant picture of their brand.

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Pivot Study Shows Future of Advertising will be Influenced by Consumer Behavior in Social Networks

84% of brands encourage user involvement with social advertising campaigns

The Pivot Conference today released findings from its industry survey of 230 brand managers, executives, and marketing professionals. The research, mainly conducted to reveal the interest in and utilization of Social Advertising, provided high-level insights into the state and future of the industry.

Presented by Editorial Director and Conference Producer Brian Solis, the research revealed that the future of advertising will be largely influenced by consumer behavior in social networks. “Those brands that listen, measure and evolve programs as a result, will push advertising forward—to the benefit of consumers and ultimately the brand,” according to Solis. “Those brands that are ready to move the industry ahead will be at Pivot.”

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Study: Majority of Top Brands Do Not Have Facebook or Twitter accounts in Top 20 Search Results on Google

BrightEdge announced that according to its analysis, the majority of leading consumer brands are investing in social media presence but doing little to optimize Facebook or Twitter pages to make them more discoverable in search results. The SEO platform company reviewed the social media presence of the top 200 brands in the world. It found that close to 100 percent hold the top or near top rank in search results for the brand name. But in these same brand searches, the company found that 70 percent of these brands did not have Facebook or Twitter pages in the top 20 results. Experts say links that are not in the top 10 search results most often do not get clicked on by consumers.

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Big Brands More Likely to Directly Engage Users on Social Media, Study Finds

A new Burson-Marsteller study shows that sixty-seven percent of Fortune Global 100 companies on Twitter are using the “@symbol” to directly engage with or mention other users, and more than half (57 percent) are “retweeting” content from their corporate accounts. This represents a 76 percent increase in companies using the “@mention” function and 78 percent increase in retweeting to interact and engage with stakeholders compared to last year. These are some key findings of the Second Annual Burson-Marsteller Global Social Media Check-up, which examines the Fortune Global 100’s use of popular social networking platforms such as: Twitter, Facebook, YouTube, corporate blogs and other local and language-specific social networks.

The “@mention” or “@reply” function on Twitter is most often used to demonstrate that a user is directly responding to or mentioning another Twitter user.

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I Tweet Because I Care: Pew Reveals Social Side of Internet

The internet is now deeply embedded in group and organizational life in America. A new national survey by the Pew Research Center’s Internet & American Life Project has found that 75% of all American adults are active in some kind of voluntary group or organization and internet users are more likely than others to be active: 80% of internet users participate in groups, compared with 56% of non-internet users. Moreover, social media users are even more likely to be active: 82% of social network users and 85% of Twitter users are group participants. 

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Who Needs Location Tags? Your Slang on Twitter Reveals Where You Are

Research Finds Regional Dialects Are Alive and Well on Twitter: Slang Terms Like Y’all, Yinz, Koo, Coo and Suttin Predict Location of Tweet Authors

Microbloggers may think they’re interacting in one big Twitterverse, but researchers at Carnegie Mellon University’s School of Computer Science find that regional slang and dialects are as evident in tweets as they are in everyday conversations. Postings on Twitter reflect some well-known regionalisms, such as Southerners’ “y’all,” and Pittsburghers’ “yinz,” and the usual regional divides in references to soda, pop and Coke. But Jacob Eisenstein, a post-doctoral fellow in CMU’s Machine Learning Department, said the automated method he and his colleagues have developed for analyzing Twitter word use shows that regional dialects appear to be evolving within social media.

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Who’s Tweeting in the U.S.?

A new Pew Research Center Report shows that eight percent of online adults in the U.S. use Twitter and it is particularly popular with young adults, minorities, and those who live in urban areas. 

This is the first-ever survey from Pew that exclusively examines Twitter users. In previous surveys, researchers had asked internet users whether they “used Twitter or another service to share updates about yourself or to see updates about others?”

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Nielson: Social Networks/Blogs Now Account for One in Every Four and a Half Minutes Online

According to a Nielson report released Tuesday, three of the world’s most popular brands online are social-media related (Facebook, YouTube and Wikipedia) and people in the world now spend over 110 billion minutes on social networks and blog sites. This equates to 22 percent of all time online or one in every four and half minutes.

For the first time ever, social network or blog sites are visited by three quarters of global consumers who go online, after the numbers of people visiting these sites increased by 24% over last year. The average visitor spends 66% more time on these sites than a year ago, almost 6 hours in April 2010 versus 3 hours, 31 minutes last year. [Read more…]

Nielsen; Facebook and Twitter Post Large Year over Year Gains in Unique Users

According to a report released by Nielsen today, the total time spent on social networking sites by users worldwide grew more than 100% over the past year, as Facebook and Twitter posted massive gains in unique users.
Traffic to Facebook.com was up 69% year-over-year through March, while Twitter saw a 45% increase in site traffic during the period.

Globally, the total minutes spent on social networks monthly saw a more than 100% gain over the same time last year, driving the average time per person spent on social networks to over six hours per month.

View the report at http://blog.nielsen.com.

More Women Engaging Social Media, Prefer Facebook

Among Women, Facebook Dominates and Twitter is Growing Rapidly; But Study Reveals Important Differences in Social Network Usage

Women have truly integrated social media into every part of their lives, from friends and family, to networking, to shopping. SheSpeaks today announced the findings of a new study, revealing 86% of women are now using popular social networks, a 48% increase compared to one year ago. In addition, social networks including Facebook, MySpace and Twitter, have emerged as key drivers of purchase intent among women, with one-half (50%) of social media users reporting they have purchased products because of information on social networking sites, and 40% reporting they have used coupon codes found on social networks.

The second annual Social Media Study of the national SheSpeaks membership, yielding more than 1,500 responses, revealed the most dramatic increase in social media use was among women 50+ years of age, whose participation grew from 31% in 2008 to 70% in 2009. Social media participation was up across all age groups this year, with participation among younger women up 10% compared to 2008. In addition, more women are frequently logging into social networking sites since 2008, with 36% more women reporting they log in at least once per day (73% vs. 53%).

“Last year our members were going online primarily to research purchases, but now they are looking to social media to help them research, guide and facilitate every kind of transaction, from social exchanges to purchases,” said Aliza Freud, Founder and CEO of SheSpeaks. “Women have become more comfortable using social media, and for marketers, the overall growth and habitual use of social media represents opportunities to reach and engage women of all ages, and influence their purchase decisions.”

Facebook has dominated social media this year with 95% of those women who use social networks on Facebook, up 46% from one year ago. MySpace participation declined over the last year (63% to 42%), while nearly 40% of the women surveyed reported they have Twitter accounts. Although many women use both Facebook and Twitter, an astounding 80% prefer Facebook. In fact, 25% of those surveyed abandoned Twitter after creating their accounts, while Facebook use only declined 7% for women after creating Twitter accounts. Facebook users also reported they are two times more likely to log in daily (72%), compared to Twitter users (36%).

 “Although Facebook is currently more popular than Twitter among women, they each share a purpose in women’s lives,” said Freud. “Facebook serves women’s need to interact with friends and share photos, while Twitter has become a tool that is primarily used for professional networking and learning about up-to-the-minute news, promotions and deals.”

The study also found online video has grown in popularity over the last year. Almost 40% of the women surveyed reported they frequently watch video and TV content online, and 85% say they watch it frequently or sometimes. A separate poll of SheSpeaks members found that clips from news and TV programming were the most commonly watched type of online video in the prior week (68%), followed by videos that are forwarded (49%), full news and TV programs (40%), and videos posted by friends (40%). Entertaining advertisements were the least popular type of video, but were still watched by one-third of women within the last week.

“Our members are spending more time watching video on the Web, especially now that more premium content is available,” said SheSpeaks CMO Fiona Pietruski. “It is important for marketers to recognize that influential female consumers are spending their time with many types of digital media, where they can be reached with advertising and marketing messaging.”

Additional results from the SheSpeaks Second Annual Social Media Study can be found at: www.shespeaks.com/research.

About SheSpeaks
SheSpeaks is a social media platform that creates and operates consumer insights and influencer communities. At Shespeaks.com, women members gain access to products and services, and a forum to offer their honest feedback directly to the companies that create them. For participating brands, including Garnier, Heinz, Food Network, Philips, AOL and more, SheSpeaks offers a tremendous opportunity to spark consumer’s interest, obtain candid feedback, grow word-of-mouth awareness and build long-term brand advocates. Clients also work with SheSpeaks to facilitate branded experiences, including home parties and branded online communities. For more information, visit www.shespeaks.com/corp.