2014 Study – Impact of Social Media on News: more crowd-checking, less fact-checking

SMING14The Social Media Impact (#SMING14) survey conducted by ING among an international group of journalists and PR professionals shows that dialogue on social media is gaining importance. Journalists widely use social media posts despite having doubts about their reliability. At the same time PR professionals believe that news is becoming less reliable as journalists do less fact-checking.

The ING survey also revealed that a majority of journalists feel less bound by journalistic rules on social media. Social media are increasingly being used as a means of engaging in dialogue, although Dutch PR professionals lag behind their international peers in this respect.

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