American First U.S. Airline With Social Media Channels Focused on Earning Miles

American Airlines, which this year celebrates the 30th anniversary of its AAdvantage® program, has launched Facebook and Twitter channels dedicated to the wide range of opportunities to earn miles. American is the first U.S. airline to launch dedicated social media channels focused on earning miles.

Followers of the Advantage Facebook and Twitter channels can expect to see a variety of posts detailing ways to increase their mileage balance, including special mileage offers and promotions, the airline said. Channels also encourage followers to share their own strategies for racking up miles.

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Using Social Media to Build a Healthy Brand

More and more Americans are turning to the Internet as their sole source of information about everything in their lives- for many, that information comes directly from other people through social media. According to the Pew Internet & American Life Project, 73% of Americans use the Internet on a daily basis; of those online, some 60% of Americans engage in social media- using websites such as Facebook, Twitter, MySpace, and LinkedIn. The phenomenon of social media is still in its infancy, and to what extent it will continue to grow is uncertain. However, I doubt Facebook will shrivel to irrelevancy like did (does anybody even remember that site?) The statistics are undeniable. Social media is dominating web use: according to Neilson Media Research (the same folks who publish TV ratings), Facebook is now one of the most frequently visited websites in the United States (fourth behind Google, Yahoo!, and YouTube).

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