Help wanted: education career events draw hundreds

Brandman University partnered with county education offices and school districts from across the state to host education-focused career events like the one in San Diego that is featured in my story this week (video above). The Brandman campuses in Antelope Valley, Irvine, Modesto, Ontario, Roseville, Santa Maria, Visalia, Walnut Creek and Yuba City held career fairs on Saturday where hundreds of Brandman students, alumni and job seekers from the community turned out. The Palm Desert campus hosted a similar career expo on Thursday evening, and the Fairfield campus is hosting its event this Saturday.

Moms Lead Consumers In Following Their Favorite Brands On Social Media, Survey Says

2-in-3 Readers Get the Low-Down on Brands to “Like” From Blog Content, With Moms and 18-34 Year Olds Especially Influenced by Brand Mentions

Burst Media released the results of a survey covering the social media preferences, habits and actions of independent web audiences. Conducted in May, the study of 1,453 U.S. online adults aged 18 or older found that three-quarters (76.3%) of respondents visit social media sites such as Facebook, Twitter, LinkedIn and foursquare–though it’s clear that women are more active social media users than men. One-half (49.0%) of female respondents visit social media sites at least a few times per day, versus just one-third (34.0%) of men.

“With tweets buzzing onto our phones by the minute and every daily occurrence becoming fodder for Facebook, our survey has confirmed just how deeply engaged we are with social media,” said Mark Kaefer, marketing director, Burst Media. “And for some audience segments, such as moms, social media is a constant presence in daily life. Given this close relationship between consumers and their online communities, our study also found many opportunities for both online advertisers and web publishers to inject social vehicles into their efforts to drive user engagement.”

[Read more…]