Study: Civic engagement strongly tied to local news habits

screen-shot-2016-11-26-at-10-05-17-pmThe Pew Research Center has released an intriguing new study that finds local voters and those who feel attached to their communities stand out, and how they stay informed  via local news organizations plays a key role in their community life.

The study, in association with the John S. and James L. Knight Foundation reveals that “overall, the civically engaged are indeed more likely than the less engaged to use and value local news. But two particular aspects of civic engagement stand out as most closely associated with local news habits: a strong connection to one’s community and always voting in local elections. Americans with one of these two attributes, the study finds, consistently display stronger local news habits across a range of measures: news interest, news intake (the number and types of sources they turn to) and news attitudes – their views of local news organizations. [Read more…]

News Use on Social Media Platforms: New Study From Pew Research

The Pew Research Center’s Journalism Project released a new report today, which analyzes the role of news across social media platforms. Researchers found the level of news consumption varies considerably on different social networking sites —roughly half of Facebook and Twitter users get news on those sites while only a fifth of YouTube users do so.

The report also looks at the demographics of different social networking sites; how many people engage with news across multiple social sites; and social media users’ news consumption habits on traditional platforms. Research was conducted by Jesse Holcomb, Jeffrey Gottfried and Amy Mitchell in collaboration with the John S. and James L. Knight Foundation. They analyzed the characteristics of news consumers and the size of their population across 11 social networking sites.

“News plays a varying role across the social networking sites.1 Roughly half of both Facebook and Twitter users get news on those sites, earlier reports have shown. On YouTube, that is true of only one-fifth of its user base, and for LinkedIn, the number is even smaller. And Pinterest, a social pin board for visual content, is hardly used for news at all,” the report shows. [Read more…]

Broadcast News Attracts the Biggest Audiences, but Viewers Spend More Time with Cable

onairTelevision is still the primary way Americans get news at home, with the largest audiences watching network and local news, according to a new Pew Research Center analysis of Nielsen data. But while the cable news audience is smaller, it’s also more engaged.

The study, based on Nielsen’s national panel of metered homes in February 2013, found that 71% of U.S. adults watch local news, 65% watch network news and 38% watch cable news in the course of a month. And on average, cable news audiences spend twice as much time watching news on that platform as local and network viewers spend on those sources.

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Is Anybody Listening? Facebook Users Underestimate Personal Reach, Study Finds

Facebook Admit it: every time you post something on Facebook, you hope it will get “likes” or comments from your friends. In a previous blog I wrote about a study that found using online social networks can have a positive effect on self-esteem and well-being, especially for those who have high levels of attention (likes and comments) on posts deemed ‘life events’ by the social platform.

Have you ever felt disappointed by the lack of attention from your friends on Facebook? When you post something and it gets no attention from friends in the form of likes or comments, does it make you think nobody saw it? The average Facebook user has very little information about who actually sees their content, and a new study from researchers at Stanford University addresses the seemingly invisible audience when there is low reaction to a post. The study was conducted in tandem with Facebook’s data science team, which looked at 220,000 users over the course of a month. They discovered that Facebook users drastically underestimate the size of their general audience by a factor of three, with “Facebook users reaching 35% of their friends with each post and 61% of their friends over the course of a month.” Researchers found that social media users consistently underestimate their audience size for their posts, guessing that their audience is just 27% of its true size.

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Tweet all about it — Twitter can’t replace newswires, study shows

twitter-journalism

News agencies continue to have an edge over Twitter in being first with the news, a new study shows. Research into reporting of news events by Twitter and newswire services has found that while Twitter can sometimes break news before newswires, for major events there is little evidence that it can replace traditional news outlets.

Twitter’s main benefits for news are bringing additional coverage of events, and for sharing news items of interest to niche audiences or with a short lifespan, such as local sports results.

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Study: Facebook Helps First-Generation College Students

Facebook and college studentsFacebook connections can help first-generation college applicants believe in their abilities to both apply to school and excel once they’ve enrolled, according to a new study from the University of Michigan and Michigan State University.

“We are very excited by these findings, because they suggest that the kinds of interactions supported by Facebook and other social media can play a role in helping young people, especially those who are traditionally less likely to go to college, feel more confident about their ability to get into college and to succeed there,” said Nicole Ellison, associate professor at the U-M School of Information.

First-generation applicants might not come into contact on a daily basis with people who support their interest in college or who can answer questions about it, Ellison said.

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Survey Shows Small Businesses Investing More in Social Media, But Juggling Resources

VerticalResponse announced the results of an exclusive survey on how much time and money small businesses spend on social media. The company surveyed 462 small businesses on how much time they spend on social media activities, including finding and sharing content on popular social networks and blogging, and what tasks take the most time. VerticalResponse also inquired about marketing budgets.

The data are compiled in a social media infographic (with social sharing enabled and embed code) and reported below.

“Our survey confirms that small businesses are understanding the value of social media,” said Janine Popick, VerticalResponse CEO/founder. “They’re spending more time doing it, and investing more money into it at a faster rate. But the extra work will likely lead to time management issues, especially for the small business owner who’s handling social media on top of all the other responsibilities of running a company. This implies that small businesses are in need of tactics and tools now to help them save time.”

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Study: nearly half of U.S. consumers today actively seek customer service through social media

According to a new study from NM Incite, the leading social media consumer insights provider and joint venture between Nielsen and McKinsey, nearly half (47%) of U.S. social media users today actively seek customer service through social media (a.k.a., social care). Revealing new data about how customers perceive and engage in social care, NM Incite’s study uncovers that nearly one in three social media users (30%) prefer to reach out to a brand for customer service through a social channel compared to the phone, marking a dramatic shift in how people expect customer service from the brands they engage with.

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Social Sentiment Differs From Media Regarding Debate, Pew Finds

Social media came to a much different initial verdict about the first presidential debate than did the early polls and the conventional press, according to an analysis of the conversation on Twitter, Facebook and blogs by the Pew Research Center’s Project for Excellence in Journalism.

On both Twitter and Facebook, the conversation was much more critical of Mitt Romney than it was of Barack Obama. And when the criticism of one candidate and praise of another are combined, the conversation on Twitter leaned Obama’s way. On Facebook it was something of a draw.

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Teens on Social Media: Many Benefits to Digital Life, But Downsides, Too

National survey finds teens’ widespread use of social networks is mostly positive, though many claim “addiction” to technology and express a desire to unplug

Nine out of 10 teenagers in America have used social media, and the majority of them perceive it to be a more positive than negative influence in their lives. But in spite of their widespread use of today’s technology, teens prefer talking in person over texting, tweeting, or connecting on Facebook, and many describe themselves as “addicted” to their digital devices.

Social Media, Social Life: How Teens View Their Digital Lives, a new report from Common Sense Media’s Program for the Study of Children and Media, provides the latest insights on teens’ use of media and technology and how they think it affects their relationships and feelings about themselves. This large-scale, nationally representative quantitative survey of more than 1,000 13- to 17-year-olds reveals that most teens think that social media has had a more positive than negative effect on their social and emotional well-being. Key findings include:

90% of teens have used some form of social media; 75% have a social networking site, and more than half (51%) of all teens check their social networking site at least once a day.

52% of all teens who use social media say that it has mainly helped their friendships, while only 4% say it has mainly hurt their friendships.

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comScore and Facebook Release Research Paper “The Power of Like 2: How Social Marketing Works”

Report Presents Framework for Optimizing Earned and Paid Media Reach to Fans and Friends and New Research on Sales Lift Analysis

comScore and Facebook today released the second white paper in The Power of Like series, The Power of Like 2: How Social Marketing Works, including original analysis demonstrating ways in which exposure to earned and paid media on Facebook drives behavioral lifts in purchase behavior. The analysis leverages data and insights from the comScore Social Essentials™ and comScore AdEffx™ products. To download a complimentary copy of the report, please visit: www.comscore.com/like2.

“Social media continues to emerge as an important marketing channel and major brand marketers are devoting more time and attention to understanding its impact on consumers,” said Andrew Lipsman, comScore VP of Industry Analysis. “While marketers understand the importance of a channel that now accounts for 1 in every 7 minutes spent online, many are challenged to quantify its effectiveness. The Power of Like research sheds new light on how brands are able to deliver earned and paid media at scale, amplify its effects from Fans to Friends of Fans, and understand how exposure to these media can drive the desired consumer behaviors, including online and in-store purchase.”

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Study: In Spite of its popularity, Americans skeptical of social media

13th Allstate-National Journal Heartland Monitor Poll Shows Opportunities for Businesses and Political Leaders, But Authenticity and Openness Are Key

Americans believe participation in social media makes them more informed and influential as both consumers and citizens, even as they express clear skepticism about the trustworthiness of the information they find there, according to poll results announced today by The Allstate Corporation (NYSE: ALL) and National Journal.

The 13th quarterly Allstate-National Journal Heartland Monitor Poll explored how Americans incorporate social media into their consumer and community behaviors. Its findings reveal important themes about trust and influence, even as leaders in the public and private sectors increasingly use social media to engage consumers and voters.

Nearly two out of three American adults surveyed used social media in the last month. Although social media users are somewhat younger, more educated and more affluent than non-users on average, they closely align with the overall American public in their opinions about politics and the economy, as well as their perceptions of major institutions.

However, social media users report significantly higher levels of political and community activity, including volunteering for a community organization (69% of social media users versus 49% of non-users), signing campaign or community petitions (68% of users versus 50% of non-users), or attending a campaign rally (32% of users versus 22% of non-users). Social media users also are more likely to consult with others about buying a product or service (79% of users versus 60% of non-users) or change their minds about a product or service because of others’ opinions (64% of users versus 47% of non-users).

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Thirty-Seven Percent of Companies Use Social Networks to Research Potential Job Candidates, Study Shows

Hiring managers share why they screen with social media, and explain what they’re looking for in candidates’ profiles

With the pervasive, worldwide adoption of social media, job seekers know that the all-important first impression is potentially made well before the first interview. But just how many hiring managers browse social media profiles, and what type of information are they hunting?

Nearly two in five companies (37 percent) use social networking sites to research job candidates, according to a new survey from CareerBuilder. Of the employers who do not research candidates on social media, 15 percent said their company prohibits the practice. Eleven percent report they do not currently use social media to screen, but plan to start.

The nationwide survey, which was conducted by Harris Interactive from February 9 to March 2, 2012, included more than 2,000 hiring managers and human resource professionals across industries and company sizes.

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New Social Media Study: Significant Increase in Use of Social Media for Job Searching, Networking by Healthcare Professionals

The second annual survey on “Use of Social Media and Mobile by Healthcare Professionals” released today by AMN Healthcare shows significant increase from the prior year’s results in use of social media by job-seeking healthcare professionals. According to the results of the 2011 survey, physicians, nurses, allied health professionals and pharmacists are networking with colleagues, tracking down job leads and applying for new positions at a significantly higher rate year-over-year.

The social and mobile media survey provides healthcare employers and leaders a snapshot of how clinicians have increased their use of social media and mobile devices for networking, job hunting and other career development activities.

As healthcare professionals continue to migrate to the larger social networking sites, opportunity exists for employers to move into social recruiting and sourcing of physicians, nurses, allied health professionals and pharmacists. Job candidates spent more time on social media sites and/or on mobile devices in 2011 and reported an increase in securing interviews, job offers and positions through the use of mobile job alerts.

Susan Salka, AMN’s president and chief executive officer, said, “We are not surprised that healthcare professionals continue to adopt social media as a mainstream method for job searching. Our innovative social and mobile methods have been successful in connecting job seekers to opportunities. We plan to continue reporting on significant changes and new, innovative opportunities affecting healthcare professionals and their careers.”

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‘Socially Engaged’ Companies See 4X Greater Business Impact, Study Finds

Companies that fully embrace social engagement are experiencing four times greater business impact than less-engaged companies, according to a new study conducted by PulsePoint Group, a management and digital consulting firm, in collaboration with The Economist Intelligence Unit.

The research identifies six types of socially engaged enterprises and provides insights for organizations that want both to measure themselves against peers and find the right strategy for improving business and economic impact from their investments in social engagement.

“We believe this research is essential to assure companies that their investments in social engagement can be rewarded, provided they do it right,” said Paul Walker, a partner with Austin-based PulsePoint Group.

“We felt this was an opportune time to conduct this research and to focus on C-suite executives, because it is clear that there is a growing list of high-performing companies that are achieving superior economic returns from the use of social engagement with key internal and external constituents,” Walker continued. “We believe we are seeing an inflection point at which many organizations are moving from an experimentation phase with social technologies to achieving tangible and measurable returns on the investments. Most notably, they are achieving enterprise-level scale that is impacting marketing and sales efficiency, increased sales and market share, and speed to market with new products. ”

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National Study Ranks City Governments’ Use of Social Media

More than six times as many big city governments reached citizens via Facebook in 2011 compared to 2009, while use of YouTube and Twitter grew fourfold and threefold respectively, a new study indicates.

Karen Mossberger, head of the University of Illinois at Chicago’s public administration graduate program, and Yonghong Wu, associate professor, analyzed and ranked the online interactivity, transparency and accessibility of the country’s 75 largest cities from March through May 2011. They used the data to compile the Civic Engagement Index, and compared it with their findings from a study they conducted in 2009.

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Pew: State of the News Media 2012

New Devices, Platforms Spur More News Consumption, But News Industry Loses Ground to Technology Rivals

 

A mounting body of evidence finds that the spread of mobile technology is adding to news consumption, strengthening the appeal of traditional news brands and even boosting reading of long-form journalism. But the evidence also shows that technology companies are strengthening their grip on who profits, according to the 2012 State of the News Mediareport by Pew Research Center’s Project for Excellence in Journalism.

More than a quarter of Americans (27%) now get news on mobile devices, and for the vast majority, this is increasing news consumption, the report finds.  More than 80% of smartphone and tablet news consumers still get news on laptop or desktop computers. On mobile devices, news consumers also are more likely to go directly to a news site or use an app, rather than to rely on search — strengthening the bond with traditional news brands.

While technology may be adding to the appeal of traditional news, technology intermediaries are capturing even more of the digital revenue pie. In 2011, five technology giants generated 68% of all digital ad revenue, according to the market research firm eMarketer — and that does not include Amazon and Apple, which make their money from devices and downloads. By 2015, roughly one out of every five display ad dollars is expected to go to Facebook, according to the same source.

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New Study: Most Facebook users receive more from their Facebook friends than they give

Most Facebook users receive more from their Facebook friends than they give, according to a new study by the Pew Research Center that for the first time combines server logs of Facebook activity with survey data to explore the structure of Facebook friendship networks and measures of social well-being.

These data were then matched with survey responses. And the new findings show that over a one-month period:

  • 40% of Facebook users in our sample made a friend request, but 63% received at least one request
  • Users in our sample pressed the like button next to friends’ content an average of 14 times, but had their content “liked” an average of 20 times
  • Users sent 9 personal messages, but received 12
  • 12% of users tagged a friend in a photo, but 35% were themselves tagged in a photo

“The explanation for this pattern is fascinating for a couple of reasons,” noted Prof. Keith Hampton, the lead author of the Pew Internet report, Why most Facebook users get more than they give. “First, it turns out there are segments of Facebook power users who contribute much more content than the typical user.

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Inc. 500 Continue to Embrace Social Media and Add New Tools According to 4th Annual Benchmarking Study

Eighty-three percent of these companies are active with Facebook, Twitter, Blogging or other social media platforms.

The adoption of blogs by the Inc. 500 has increased by 5% over last year. Meanwhile, there has been explosive growth in the use of Twitter and Facebook by these companies. These were among the key findings of the latest benchmarking study conducted by Nora Ganim Barnes, Ph.D., Director of the Center for Marketing Research at the University of Massachusetts Dartmouth and Research Chair of the Society for New Communications Research.

The new report is the outcome of a statistically valid study of the 2010 Inc. 500 list. The study examined these institutions to quantify their adoption of social media tools. This is the fourth year that Barnes has tracked social media usage by this sector, and it is the only methodologically sound longitudinal study of its kind with every company in the Inc. 500 included.

The research shows that:
Social networking continues to lead the way:

  • 71% have corporate Facebook pages
  • 59% have corporate accounts on the relatively new Twitter
  • 50% have a public facing corporate blog
  • 44% say Facebook is the single most effective social networking platform they use

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Study: Most Top Consumer Brands Still Not “Getting” Facebook

 


38 out of 48 Companies Still Have Company-Only or Company-Filtered Walls; 27 out of 48 Companies Did Not Respond to a Single Customer Reply; 94 Percent of Companies Land Visitors on a One-Way Communication Page

Though social media is universally pegged as a high priority for 2012, companies still aren’t listening to or communicating with consumers, suggests the latest A.T. Kearney Social Media Study, an investigation into the social media practices of Interbrand’s Top 50 Brands for 2011. Forty-eight of the Top 50 brands have a Facebook profile page, but activity levels vary drastically among them, and year-over-year comparisons show a continued reluctance on the part of most top-brand companies to embrace social media as a valuable part of customer outreach. At the same time, online messages from consumers have grown to a staggering quantity, indicating social media’s increasingly important role as a communications tool. One of the study’s key takeaways was that, for some companies, it may be better not to be present at all on Facebook than to project an uncommunicative or irrelevant picture of their brand.

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Google+ Arrives Amidst Social Media Fatigue

Gartner Survey Highlights Consumer Fatigue with Social Media

There are signs of maturity in the social media market, as some users in certain segments are showing “social media fatigue”, according to a survey by Gartner, Inc. The survey reveals continued localization of usage, whereby certain country-specific social characteristics dictate preferences. However, large global brands such as Facebook are making headway in countries where they have not historically been strong. Gartner surveyed 6,295 respondents, between the ages of 13 and 74, in 11 developed and developing markets in December 2010 and January 2011. Consumers were asked about their use of and opinions about social media sites with the aim of examining usage trends and how enthusiastic users were about social media in general across a range of countries.

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Study: How People Are Engaging Journalists on Facebook & Best Practices

Earlier this year I conducted a study of Phoenix-area journalists regarding social media; among the findings was the heavy use of Facebook for information-gatering, searching for images and identifying potential sources for interviews. Facebook Journalist Program Managers Vadim Lavrusik and Betsy Cameron recently conducted a study looking at how people were engaging with Journalist Pages on Facebook, revealing more detailed insight into how journalists use Facebook to communicate.

“We hope that the findings, which focus on post dynamics, engagement and activity, will provide journalists with some best practices and insights on optimizing their engagement and distribution on Facebook to better reach their audiences,” they wrote in the blog sharing the results of that study. “We’ve also conducted research on how users are engaging with news organizations on Facebook and will be releasing the findings in the coming weeks. We hope that this serves as guide, but also a spark, for conversations about best practices in using Facebook as a journalist.”

Facebook Study Highlights:

  • Starting the conversation: Posts that include a question or call to action from the journalist received the highest amount of feedback.
  • Personal analysis is effective: Posts that included the journalist’s analysis and personal reflections had 20% more referral clicks than that of an average post.
  • Images work: Photos received 50% more likes than non-photo posts, and journalists who shared links that included a thumbnail image in the link preview received 65% more likes and 50% more comments than posts that did not include images.

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Bing Makes Search Social With New Features

Search is becoming social with the addition of new social features announced by Bing today. The “decision engine” from Microsoft says bringing together the power of search and Facebook, people can now receive personalized search results based on the opinions of their friends simply by signing in to Facebook. New features, available today, make it easy to see what people’s Facebook friends like across the Web, incorporate the collective IQ of the Web into their decision-making and conduct conversational searches.

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Study: Majority of Top Brands Do Not Have Facebook or Twitter accounts in Top 20 Search Results on Google

BrightEdge announced that according to its analysis, the majority of leading consumer brands are investing in social media presence but doing little to optimize Facebook or Twitter pages to make them more discoverable in search results. The SEO platform company reviewed the social media presence of the top 200 brands in the world. It found that close to 100 percent hold the top or near top rank in search results for the brand name. But in these same brand searches, the company found that 70 percent of these brands did not have Facebook or Twitter pages in the top 20 results. Experts say links that are not in the top 10 search results most often do not get clicked on by consumers.

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Facebooking while on the toilet? New survey finds 1/3 do

Are you so addicted to Facebook that you check it while you’re doing your business in the bathroom? According to a new study nearly one-third of those surveyed said yes.

As Facebook, social media and mobile usage continues its explosive growth, AIS Media asked people a rather personal question: do you ever use Facebook on your mobile device while you’re in the bathroom? According to the results, nearly one-third (27 percent) of survey respondents say “yes”.

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Who Needs Location Tags? Your Slang on Twitter Reveals Where You Are

Research Finds Regional Dialects Are Alive and Well on Twitter: Slang Terms Like Y’all, Yinz, Koo, Coo and Suttin Predict Location of Tweet Authors

Microbloggers may think they’re interacting in one big Twitterverse, but researchers at Carnegie Mellon University’s School of Computer Science find that regional slang and dialects are as evident in tweets as they are in everyday conversations. Postings on Twitter reflect some well-known regionalisms, such as Southerners’ “y’all,” and Pittsburghers’ “yinz,” and the usual regional divides in references to soda, pop and Coke. But Jacob Eisenstein, a post-doctoral fellow in CMU’s Machine Learning Department, said the automated method he and his colleagues have developed for analyzing Twitter word use shows that regional dialects appear to be evolving within social media.

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