‘Socially Engaged’ Companies See 4X Greater Business Impact, Study Finds

Companies that fully embrace social engagement are experiencing four times greater business impact than less-engaged companies, according to a new study conducted by PulsePoint Group, a management and digital consulting firm, in collaboration with The Economist Intelligence Unit.

The research identifies six types of socially engaged enterprises and provides insights for organizations that want both to measure themselves against peers and find the right strategy for improving business and economic impact from their investments in social engagement.

“We believe this research is essential to assure companies that their investments in social engagement can be rewarded, provided they do it right,” said Paul Walker, a partner with Austin-based PulsePoint Group.

“We felt this was an opportune time to conduct this research and to focus on C-suite executives, because it is clear that there is a growing list of high-performing companies that are achieving superior economic returns from the use of social engagement with key internal and external constituents,” Walker continued. “We believe we are seeing an inflection point at which many organizations are moving from an experimentation phase with social technologies to achieving tangible and measurable returns on the investments. Most notably, they are achieving enterprise-level scale that is impacting marketing and sales efficiency, increased sales and market share, and speed to market with new products. ”

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