Brandman University: New Year’s Campaign

Partnered with Nielsen Media Research to conduct a Harris Poll. Survey asked about resolutions, obstacles, and some questions just for fun. Created online newsroom with visuals and video clips for media to download. National campaign launched 12/21/15 and generated tremendous media coverage with a publicity value of at least $2.3M.

  • 217 TV stories across the U.S. primarily through syndicated NBC story from Los Angeles. Total TV reach 14.6M
  • 3 Live TV appearances on “Good Morning San Diego”, “Good Day Sacramento,” “Good Morning Arizona” (was fed to CNN but tornadoes in the south bumped for breaking news)
  • 4 radio interviews KOMO in Seattle, WCBS in New York City and KNX radio in Los Angeles, ABC Syndicated Radio news
  • 8 newspaper hits: Boston Globe, Seattle Times, San Francisco Chronicle, Denver Post, Dallas Morning News, Orlando Sentinel, Sacramento Bee, Modesto Bee
  • 245 online stories via PR Web – 212.574M online impressions
  • Social media reach of <1.8M