JOB ALERT: I’m hiring! GREAT opportunity to join an awesome organization.

now hiringThere are three fantastic opportunities for communication professionals to join my team at Brandman University, part of the Chapman University System in Irvine, California. Brandman is a private, non-profit institution where I was recently appointed Vice Chancellor of Communications and Chief Communications Officer. Brandman serves some 12,000 working adult and military students across the country with 26 campus locations in California and Washington, and nationally through the online campus. In addition to competitive salaries, the benefits at Brandman are phenomenal, including a generous paid holiday schedule, retirement planning & medical benefits – but perhaps most important is the tuition waiver for employees: you could earn a graduate degree while working full time at almost no cost! WOW!

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2014 Study – Impact of Social Media on News: more crowd-checking, less fact-checking

SMING14The Social Media Impact (#SMING14) survey conducted by ING among an international group of journalists and PR professionals shows that dialogue on social media is gaining importance. Journalists widely use social media posts despite having doubts about their reliability. At the same time PR professionals believe that news is becoming less reliable as journalists do less fact-checking.

The ING survey also revealed that a majority of journalists feel less bound by journalistic rules on social media. Social media are increasingly being used as a means of engaging in dialogue, although Dutch PR professionals lag behind their international peers in this respect.

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“It Just Takes One” Campaign Underway for Boys & Girls Club of the Harbor Area


The Boys and Girls Club of the Harbor Area hopes you will be “the one” to make a financial gift of support this year. The local nonprofit, which has been serving kids in Orange County for more than 70 years, today launched its annual fundraising campaign known as “It Just Takes One” with the goal of raising $110,000 over the course of six weeks. It Just Takes One is launching with great momentum thanks to a gift of $70,000 from Newport Beach philanthropist David Pyle, who offered the donation as a matching gift. Mr. Pyle is the founder and CEO of American Career College, and the Executive Chairman of the Board of West Coast University.

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The Role of News on Facebook

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On Facebook, the largest social networking site, news is a common but incidental part of the experience, according to a new online national survey. The study is the first in a multi-part research project by the Pew Research Center, in collaboration with the John S. and James L. Knight Foundation, examining the role of news on Facebook and other social networking sites.

The new survey finds that roughly two-thirds (64%) of U.S. adults use Facebook, and half of those users (47%) “ever” get news there. That amounts to 30% of the overall population who are “Facebook news consumers.” Among this group, roughly 8-in-10 (78%) say they mostly get news when they are on Facebook for other reasons, such as seeing what friends are up to or sharing photos. [Read more…]

Moms Lead Consumers In Following Their Favorite Brands On Social Media, Survey Says

2-in-3 Readers Get the Low-Down on Brands to “Like” From Blog Content, With Moms and 18-34 Year Olds Especially Influenced by Brand Mentions

Burst Media released the results of a survey covering the social media preferences, habits and actions of independent web audiences. Conducted in May, the study of 1,453 U.S. online adults aged 18 or older found that three-quarters (76.3%) of respondents visit social media sites such as Facebook, Twitter, LinkedIn and foursquare–though it’s clear that women are more active social media users than men. One-half (49.0%) of female respondents visit social media sites at least a few times per day, versus just one-third (34.0%) of men.

“With tweets buzzing onto our phones by the minute and every daily occurrence becoming fodder for Facebook, our survey has confirmed just how deeply engaged we are with social media,” said Mark Kaefer, marketing director, Burst Media. “And for some audience segments, such as moms, social media is a constant presence in daily life. Given this close relationship between consumers and their online communities, our study also found many opportunities for both online advertisers and web publishers to inject social vehicles into their efforts to drive user engagement.”

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comScore and Facebook Release Research Paper “The Power of Like 2: How Social Marketing Works”

Report Presents Framework for Optimizing Earned and Paid Media Reach to Fans and Friends and New Research on Sales Lift Analysis

comScore and Facebook today released the second white paper in The Power of Like series, The Power of Like 2: How Social Marketing Works, including original analysis demonstrating ways in which exposure to earned and paid media on Facebook drives behavioral lifts in purchase behavior. The analysis leverages data and insights from the comScore Social Essentials™ and comScore AdEffx™ products. To download a complimentary copy of the report, please visit: www.comscore.com/like2.

“Social media continues to emerge as an important marketing channel and major brand marketers are devoting more time and attention to understanding its impact on consumers,” said Andrew Lipsman, comScore VP of Industry Analysis. “While marketers understand the importance of a channel that now accounts for 1 in every 7 minutes spent online, many are challenged to quantify its effectiveness. The Power of Like research sheds new light on how brands are able to deliver earned and paid media at scale, amplify its effects from Fans to Friends of Fans, and understand how exposure to these media can drive the desired consumer behaviors, including online and in-store purchase.”

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