Social Media Makes Local News Participatory, Provides Instant Viewer Feedback

Even in today’s digital era, television news remains the most prevalent source of daily news for Americans, according to the Pew Research Center. A recent Pew study shows that television remains the dominant source of news; 58% of Americans say they watched the news or a news program on television yesterday, a percentage that has changed little over the past decade. Even so, local television stations must be innovative to remain competitive and there are some interesting adaptations happening in the Phoenix market.

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ABC15 Gets Social: Now@9 Debuts Aug 30

Phoenix’s ABC15 (KNXV-TV) is launching a new show called Now@9, an “innovative local news talk program,” weekdays at 9AM beginning Monday, August 30. “Now@9 is a show like no other in the Phoenix television viewing area,” station promotion director Jim Hart told me.

With Now@9 and the soon-to-debut “Smart Families,” which will air weekdays from 3:30 – 4:00PM, ABC15 is adding 90 minutes of daily local programming to its airwaves.

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