How did you get that national news coverage?

IMG_5817Here’s how I landed a story that ran on 107 different T.V. stations across the U.S. and made CBS This Morning: a media relations¬†case study.

One might think that in today’s hyper-connected world, getting media attention is easier than ever before. It’s actually quite the opposite. The news cycle is bustling with world affairs, politics, crime and a seemingly never-ending onslaught of drastic weather events in the U.S. Moreover, PR people far outnumber journalists today, more so than at any time in the past. And, let’s be honest, many of these PR people are not adept at with the news media.¬† [Read more…]