Social Marketing Top Strategy Among Local Businesses, Study Finds

New research shows social media top marketing strategy for local businesses with Facebook surpassing Google as most-widely used. Group buying gets mixed reviews: 55% of merchants who have offered a “daily deal” through a group buying service would not do so again.

MerchantCircle has released results of its quarterly Merchant Confidence Index survey of over 8,500 small and local business owners across the U.S. The data reveals that local merchants, who have very limited time and money for marketing, are gravitating towards simple, low-cost online marketing methods such as Facebook and other social media, as well as towards tried-and-true methods such as search and email marketing. The research also demonstrates that while new marketing services such as mobile marketing and group buying are generating significant buzz in the media, local merchants have yet to tap these unproven marketing methods.

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