How did you get that national news coverage?

IMG_5817Here’s how I landed a story that ran on 107 different T.V. stations across the U.S. and made CBS This Morning: a media relations case study.

One might think that in today’s hyper-connected world, getting media attention is easier than ever before. It’s actually quite the opposite. The news cycle is bustling with world affairs, politics, crime and a seemingly never-ending onslaught of drastic weather events in the U.S. Moreover, PR people far outnumber journalists today, more so than at any time in the past. And, let’s be honest, many of these PR people are not adept at with the news media.  [Read more…]

Five Do’s and Don’ts of Media Relations

media relationsPR Newswire recently shared a great guide to media relations. As social engagement becomes a key priority for all content creators including journalists, generating earned media is even more of a challenge. Often times the potential popularity of a story can trump news value, so if a journalist shows interest in your story, you must be prepared to make the most of that opportunity. Ensure your coverage is high-quality and portrays your brand in the most positive light by following these do’s and don’ts of media relations: [Read more…]

Kelly Craig visits WCU Miami

It was a pleasure to welcome NBC South Florida’s Kelly Craig to campus at West Coast University in Miami for this “look live” segment.

In-studio with David Aizer

It was a pleasure to sit down with with Dave Aizer for this in-studio interview on ‘Inside South Florida’ discussing the new BSN program at the new  West Coast University campus in Miami, careers in nursing and the WCU nursing simulation center.

CNN & Facebook Partner to Create ‘Social Experience’ During Election Coverage

CNN, America’s “most trusted source of news and information for the 2012 presidential campaign” and Facebook have partnered to offer America’s Choice 2012, an interactive and uniquely social experience for CNN’s on-air, mobile and online audiences and Facebook’s more than 160 million U.S. users.

In this partnership, Facebook and CNN are teaming up to take the pulse of the American electorate and amplify the voices of the social site’s users as they share their thoughts and feelings on candidates and critical issues facing the country ahead of Election Day. This innovative multi-platform partnership will include:

[Read more…]

Pew: State of the News Media 2012

New Devices, Platforms Spur More News Consumption, But News Industry Loses Ground to Technology Rivals

 

A mounting body of evidence finds that the spread of mobile technology is adding to news consumption, strengthening the appeal of traditional news brands and even boosting reading of long-form journalism. But the evidence also shows that technology companies are strengthening their grip on who profits, according to the 2012 State of the News Mediareport by Pew Research Center’s Project for Excellence in Journalism.

More than a quarter of Americans (27%) now get news on mobile devices, and for the vast majority, this is increasing news consumption, the report finds.  More than 80% of smartphone and tablet news consumers still get news on laptop or desktop computers. On mobile devices, news consumers also are more likely to go directly to a news site or use an app, rather than to rely on search — strengthening the bond with traditional news brands.

While technology may be adding to the appeal of traditional news, technology intermediaries are capturing even more of the digital revenue pie. In 2011, five technology giants generated 68% of all digital ad revenue, according to the market research firm eMarketer — and that does not include Amazon and Apple, which make their money from devices and downloads. By 2015, roughly one out of every five display ad dollars is expected to go to Facebook, according to the same source.

[Read more…]

Scripps Howard Awards Honor Nation’s Best 2011 Journalism

The Scripps Howard Foundation has announced the winners of its annual Scripps Howard Awards, honoring the best work in the communications industry and journalism education in 2011.

Established in 1953, the Scripps Howard Foundation National Journalism Awards competition is open to news organizations based in the U.S. and recognizes outstanding print, broadcast and online journalism in 15 categories. Two additional categories honor college journalism and mass communication educators for excellence in administration and teaching.

Winners will be honored April 26 at a dinner hosted by the Scripps Howard Foundation and its corporate founder, The E.W. Scripps Company, at the Westin Book Cadillac in Detroit. The winners will receive a total of $175,000 and distinctive trophies in the 17 categories.

[Read more…]

CBS Evening News Posts Solid Debut With Scott Pelley as New Anchor

The CBS Evening News With Scott Pelley debut week showed strong gains in households and viewers, according to Nielsen data.  Against the same week last year, the CBS broadcast increased in households (up +3%) and viewers (up +6%), according to Nielsen live plus same day ratings for the week ending June 10, 2011. Pelley replaces anchor Katie Couric.

“We are extremely pleased with the quality of the broadcast and delighted with the increase in viewers who tuned in to see the ‘CBS Evening News with Scott Pelley,’” said Patricia Shevlin, Executive Producer of the broadcast.

The CBS Evening News with Scott Pelley was also up a significant +9% year-to-year in Nielsen’s top ten American markets.

National Ratings, June 6-10, 2011 (Ages 25-54)
3.8 (HH)       8          5,743               1.3

Same Week Last Year (June 7-11, 2010)
3.7 (HH)       8          5,440               1.3

Have you been watching? What do you think of Pelley and the new tone he brings to CBS News?

Social Media Makes Local News Participatory, Provides Instant Viewer Feedback

Even in today’s digital era, television news remains the most prevalent source of daily news for Americans, according to the Pew Research Center. A recent Pew study shows that television remains the dominant source of news; 58% of Americans say they watched the news or a news program on television yesterday, a percentage that has changed little over the past decade. Even so, local television stations must be innovative to remain competitive and there are some interesting adaptations happening in the Phoenix market.

[Read more…]

PR Playbook: Unprecedented Media Coverage for Border Security Expo

Summary:

Responsible for media relations for the 6th Annual Border Security Expo, a two-day event held at the Phoenix Convention Center. Event organizers wanted to generate local buzz for the event to both increase awareness and promote exhibitors.

Strategy:
Leveraging news topic of border issues in Arizona, combined with stunning visuals event provides, execute proactive media outreach to secure morning show lives on-location as well as recorded stories for evening news. Generate coverage in Phoenix and also pitch national reporters who cover immigration or border security.

Tactics:
In advance, sent out event media advisories followed by personal pitches to both local and national media outlets. Leveraged local media relationships to line up TV coverage through outreach to individual reporters and producers. During the event, posted photos and updates via Twitter, which generated second wave of media coverage the second day of the event where reporters could interview law enforcement attendees from around the world.

Results:
Coverage from every major news organization in Phoenix, including live television broadcasts on three stations; total of 8 TV stations (Phoenix and Tucscon), 3 newspapers and 4 radio stations. An Associated Press article and photo ran in newspapers across the country. Other national coverage included CNN, New York Times, NPR, FOX News and NBC Nightly News. Here are some examples: