How is it that, in 2016, one of the world’s largest and most valuable brands is just now realizing the importance of a strong digital team? This pivot by McDonald’s represents a prime example of ineffective corporate culture that Unilever CMO Keith Weed calls a generation of marketers leading business today who are bluffing about their knowledge of the digital landscape. Maybe that’s a reason why, at the same time the company is on-boarding Millennials in droves, a number of senior executives are leaving.
writes that McDonald’s is beefing up its corporate digital marketing team in hopes that this fresh team of 20-something’s will revitalize slumping sales among younger consumers with their magic social media wands. I found no press release regarding the digital hiring boom but clearly this article was pitched by a P.R. firm to garner coverage implying that this new endeavor is going to help McDonald’s get a bigger bite from the Millennial market.A headline in the WJS this week piqued my curiosity. “McDonald’s Turns to Social Media to Draw Millennials: Fast-food chain recently hired 200 people to bolster its digital efforts and win back young adults.” Julie Jargon