Brand Journalism: Serving the Community in LA

This is my latest video story for American Career College. The staff, faculty and students at ACC LA are supporting a local domestic violence shelter.

 

Moms Lead Consumers In Following Their Favorite Brands On Social Media, Survey Says

2-in-3 Readers Get the Low-Down on Brands to “Like” From Blog Content, With Moms and 18-34 Year Olds Especially Influenced by Brand Mentions

Burst Media released the results of a survey covering the social media preferences, habits and actions of independent web audiences. Conducted in May, the study of 1,453 U.S. online adults aged 18 or older found that three-quarters (76.3%) of respondents visit social media sites such as Facebook, Twitter, LinkedIn and foursquare–though it’s clear that women are more active social media users than men. One-half (49.0%) of female respondents visit social media sites at least a few times per day, versus just one-third (34.0%) of men.

“With tweets buzzing onto our phones by the minute and every daily occurrence becoming fodder for Facebook, our survey has confirmed just how deeply engaged we are with social media,” said Mark Kaefer, marketing director, Burst Media. “And for some audience segments, such as moms, social media is a constant presence in daily life. Given this close relationship between consumers and their online communities, our study also found many opportunities for both online advertisers and web publishers to inject social vehicles into their efforts to drive user engagement.”

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comScore and Facebook Release Research Paper “The Power of Like 2: How Social Marketing Works”

Report Presents Framework for Optimizing Earned and Paid Media Reach to Fans and Friends and New Research on Sales Lift Analysis

comScore and Facebook today released the second white paper in The Power of Like series, The Power of Like 2: How Social Marketing Works, including original analysis demonstrating ways in which exposure to earned and paid media on Facebook drives behavioral lifts in purchase behavior. The analysis leverages data and insights from the comScore Social Essentials™ and comScore AdEffx™ products. To download a complimentary copy of the report, please visit: www.comscore.com/like2.

“Social media continues to emerge as an important marketing channel and major brand marketers are devoting more time and attention to understanding its impact on consumers,” said Andrew Lipsman, comScore VP of Industry Analysis. “While marketers understand the importance of a channel that now accounts for 1 in every 7 minutes spent online, many are challenged to quantify its effectiveness. The Power of Like research sheds new light on how brands are able to deliver earned and paid media at scale, amplify its effects from Fans to Friends of Fans, and understand how exposure to these media can drive the desired consumer behaviors, including online and in-store purchase.”

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