Social Media Makes Local News Participatory, Provides Instant Viewer Feedback

Even in today’s digital era, television news remains the most prevalent source of daily news for Americans, according to the Pew Research Center. A recent Pew study shows that television remains the dominant source of news; 58% of Americans say they watched the news or a news program on television yesterday, a percentage that has changed little over the past decade. Even so, local television stations must be innovative to remain competitive and there are some interesting adaptations happening in the Phoenix market.

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The Fall TV season is in full swing; who’s winning the ratings in Phoenix?

The primetime TV wars are back with new shows on every network and returning favorites like Glee, Modern Family, NCIS and Dancing With The Stars.  Here’s a look at the top ten national ratings for last week (adults 18-49):

Rank Shows R=Repeat S=Special P=Premiere Net Rating
1 NBC SUNDAY NIGHT FOOTBALL   NBC 7.3
2 GLEE P FOX 5.6
3 GREY’S ANATOMY P ABC 5.4
4 SUNDAY NIGHT NFL PRE-KICK   NBC 5.2
5 MODERN FAMILY P ABC 5.1
6 DANCING WITH THE STARS P ABC 5.1
7 TWO AND A HALF MEN P CBS 4.9
8 BIG BANG THEORY, THE P CBS 4.9
9 FAMILY GUY P FOX 4.5
10 OFFICE P NBC 4.4

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