In-studio with David Aizer

It was a pleasure to sit down with with Dave Aizer for this in-studio interview on ‘Inside South Florida’ discussing the new BSN program at the new  West Coast University campus in Miami, careers in nursing and the WCU nursing simulation center.

People Magazine: Dr. Jennifer Arnold gives commencement address

To read the article click on: http://www.people.com/article/jennifer-arnold-the-little-couple-commencement-address-west-coast-university

 

people screen shot

How to do a live interview on a morning TV show

Have you ever wondered what it’s like to be a guest on a morning TV news show? Experts are often asked to come on-air to share advice with viewers, and doing live interviews is a great way for your organization to get exposure, or to promote a public event. Live interviews are the most challenging for novice spokespeople because there is no editing – it is live television. Last year I was on Good Day Sacramento several times and my friend Gus shot this behind-the-scenes video during one interview:

As you can see, there is a lot happening in the studio. To give a good live interview, you must prepare ahead of time, practice what you’re going to say and focus on the anchor during the interview so the things happening around you are not a distraction. Some tips on giving live interviews include:

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NBC 4 Los Angeles: Skateboarding pup finds new home

Skateboarding pup

Click here to see the story on NBC 4 website

A Facebook Story


I’m often amused by humorous postings from my friends on Facebook, so I decided to write a “story” by combining real posts  and comments from my Facebook friends (I’m stuck at an airport – figured it’d be a fun way to pass the time). This is a story collectively told by my friends… 

Being nice is so last season. My patience is hanging by a thread. Holy Sweet Bamboozles, it’s hot here. Humid doesn’t even begin to cover it. The guy next to me on the plane is so fat the armrest won’t even go down and he smells like rotten bacon. There are about 500 crying babies on this airplane and we are still sitting on the runway for a second hour.  All of these screaming brats are really good birth control reminders.

Wondering: what color does a smurf turn if you choke it?

Every now and again I encounter those who subtly remind me why I drink. But I don’t get drunk, I get awesome. There are no absolutes in life – only vodka. If you want to get technical, vodka is practically a health drink if you just call it potato juice… which it really is, anyway.

Dear Annie Lennox: Would I lie to you??

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Social Media Influence on TV Examined by New Study

social TV influenceConsumers’ interaction with social media in relation to their television viewing is relatively modest compared to other forms of communication and lags behind other online media, TV promotions and, especially, offline communication, according to a new study. Only 12% of respondents use social media  one or more times per day concerning TV.

However, the number jumps to 37% using social media one or more times per week – suggesting growth potential for social media as an influence on TV viewing. Half of these respondents report viewing TV concurrently with using social media. The research also identified several groups who are highly connected to social media and television, and who represent an important opportunity for marketers. These are among numerous findings from an extensive, multi-pronged study, entitled  “Talking Social TV,” to help determine how social media interaction impacts television viewing.

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Study: Facebook Helps First-Generation College Students

Facebook and college studentsFacebook connections can help first-generation college applicants believe in their abilities to both apply to school and excel once they’ve enrolled, according to a new study from the University of Michigan and Michigan State University.

“We are very excited by these findings, because they suggest that the kinds of interactions supported by Facebook and other social media can play a role in helping young people, especially those who are traditionally less likely to go to college, feel more confident about their ability to get into college and to succeed there,” said Nicole Ellison, associate professor at the U-M School of Information.

First-generation applicants might not come into contact on a daily basis with people who support their interest in college or who can answer questions about it, Ellison said.

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PBS feature about Reboot Workshop at Brandman

Coming soon: Twitter Nielsen TV Ratings

Nielsen and Twitter today announced an exclusive multi-year agreement to create the “Nielsen Twitter TV Rating” for the US market. Under this agreement, Nielsen and Twitter will deliver a syndicated-standard metric around the reach of the TV conversation on Twitter, slated for commercial availability at the start of the fall 2013 TV season.

“The Nielsen Twitter TV Rating is a significant step forward for the industry, particularly as programmers develop increasingly captivating live TV and new second-screen experiences, and advertisers create integrated ad campaigns that combine paid and earned media,” said Steve Hasker, President, Global Media Products and Advertiser Solutions at Nielsen. “As a media measurement leader we recognize that Twitter is the preeminent source of real-time television engagement data.”

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Survey Shows Small Businesses Investing More in Social Media, But Juggling Resources

VerticalResponse announced the results of an exclusive survey on how much time and money small businesses spend on social media. The company surveyed 462 small businesses on how much time they spend on social media activities, including finding and sharing content on popular social networks and blogging, and what tasks take the most time. VerticalResponse also inquired about marketing budgets.

The data are compiled in a social media infographic (with social sharing enabled and embed code) and reported below.

“Our survey confirms that small businesses are understanding the value of social media,” said Janine Popick, VerticalResponse CEO/founder. “They’re spending more time doing it, and investing more money into it at a faster rate. But the extra work will likely lead to time management issues, especially for the small business owner who’s handling social media on top of all the other responsibilities of running a company. This implies that small businesses are in need of tactics and tools now to help them save time.”

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Using Social Media in Your Job Search

 

Teens on Social Media: Many Benefits to Digital Life, But Downsides, Too

National survey finds teens’ widespread use of social networks is mostly positive, though many claim “addiction” to technology and express a desire to unplug

Nine out of 10 teenagers in America have used social media, and the majority of them perceive it to be a more positive than negative influence in their lives. But in spite of their widespread use of today’s technology, teens prefer talking in person over texting, tweeting, or connecting on Facebook, and many describe themselves as “addicted” to their digital devices.

Social Media, Social Life: How Teens View Their Digital Lives, a new report from Common Sense Media’s Program for the Study of Children and Media, provides the latest insights on teens’ use of media and technology and how they think it affects their relationships and feelings about themselves. This large-scale, nationally representative quantitative survey of more than 1,000 13- to 17-year-olds reveals that most teens think that social media has had a more positive than negative effect on their social and emotional well-being. Key findings include:

90% of teens have used some form of social media; 75% have a social networking site, and more than half (51%) of all teens check their social networking site at least once a day.

52% of all teens who use social media say that it has mainly helped their friendships, while only 4% say it has mainly hurt their friendships.

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Facebook Names Sheryl Sandberg to Board of Directors

Facebook announced today that Sheryl Sandberg, chief operating officer at Facebook, has joined the company’s board of directors.

Sandberg oversees Facebook’s business operations including sales, marketing, business development, legal, human resources, public policy and communications.

“Sheryl has been my partner in running Facebook and has been central to our growth and success over the years,” said Mark Zuckerberg, founder and CEO of Facebook in a company press release. “Her understanding of our mission and long-term opportunity, and her experience both at Facebook and on public company boards makes her a natural fit for our board.”

“Facebook is working every day to make the world more open and connected,” Sandberg said. “It’s a mission that I’m deeply passionate about, and I feel fortunate to be part of a company that is having such a profound impact in the world.”

Prior to Facebook, Sandberg was vice president of Global Online Sales and Operations at Google, where she built and managed the online sales channels for advertising and publishing and operations for consumer products worldwide. She previously served as Chief of Staff for the United States Treasury Department under President Bill Clinton and began her career as an economist with the World Bank. She received B.A. and M.B.A degrees from Harvard University.

Sandberg also serves on the boards of The Walt Disney Company, Women for Women International, the Center for Global Development and V-Day.

Along with Sandberg, Facebook’s current board members are: Mark Zuckerberg; Marc L. Andreessen, Andreessen Horowitz; Erskine B. Bowles, president emeritus, University of North Carolina system; James W. Breyer, Accel Partners; Donald E. Graham, chairman and CEO, The Washington Post Company; Reed Hastings, chairman and CEO, Netflix; and Peter A. Thiel, Founders Fund.

comScore and Facebook Release Research Paper “The Power of Like 2: How Social Marketing Works”

Report Presents Framework for Optimizing Earned and Paid Media Reach to Fans and Friends and New Research on Sales Lift Analysis

comScore and Facebook today released the second white paper in The Power of Like series, The Power of Like 2: How Social Marketing Works, including original analysis demonstrating ways in which exposure to earned and paid media on Facebook drives behavioral lifts in purchase behavior. The analysis leverages data and insights from the comScore Social Essentials™ and comScore AdEffx™ products. To download a complimentary copy of the report, please visit: www.comscore.com/like2.

“Social media continues to emerge as an important marketing channel and major brand marketers are devoting more time and attention to understanding its impact on consumers,” said Andrew Lipsman, comScore VP of Industry Analysis. “While marketers understand the importance of a channel that now accounts for 1 in every 7 minutes spent online, many are challenged to quantify its effectiveness. The Power of Like research sheds new light on how brands are able to deliver earned and paid media at scale, amplify its effects from Fans to Friends of Fans, and understand how exposure to these media can drive the desired consumer behaviors, including online and in-store purchase.”

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Study: In Spite of its popularity, Americans skeptical of social media

13th Allstate-National Journal Heartland Monitor Poll Shows Opportunities for Businesses and Political Leaders, But Authenticity and Openness Are Key

Americans believe participation in social media makes them more informed and influential as both consumers and citizens, even as they express clear skepticism about the trustworthiness of the information they find there, according to poll results announced today by The Allstate Corporation (NYSE: ALL) and National Journal.

The 13th quarterly Allstate-National Journal Heartland Monitor Poll explored how Americans incorporate social media into their consumer and community behaviors. Its findings reveal important themes about trust and influence, even as leaders in the public and private sectors increasingly use social media to engage consumers and voters.

Nearly two out of three American adults surveyed used social media in the last month. Although social media users are somewhat younger, more educated and more affluent than non-users on average, they closely align with the overall American public in their opinions about politics and the economy, as well as their perceptions of major institutions.

However, social media users report significantly higher levels of political and community activity, including volunteering for a community organization (69% of social media users versus 49% of non-users), signing campaign or community petitions (68% of users versus 50% of non-users), or attending a campaign rally (32% of users versus 22% of non-users). Social media users also are more likely to consult with others about buying a product or service (79% of users versus 60% of non-users) or change their minds about a product or service because of others’ opinions (64% of users versus 47% of non-users).

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How to spot propaganda on Twitter: Study identifies patterns of ‘hyperadvocacy’

As Election Day 2012 draws nearer, the “Twitterverse” promises to light up again and again with explosions of political opinion. But which tweets are the genuinely expressed feelings of individual users and which are systematic disseminations of information meant to support or discredit an idea—the textbook definition of propaganda?

A new study out of the Georgia Tech School of Computer Science calls such patterns of communication “hyperadvocacy.” The study identifies four characteristic behaviors of Twitter hyperadvocates, whose actions clearly separate them from the tweeting behavior of typical users. Associate Professor Nick Feamster directed the study, working with former postdoctoral researcher Cristian Lumezanu and Associate Professor Hans Klein of Georgia Tech’s School of Public Policy.

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Who’s Using Twitter? New Pew Research Shows 15% of Online Adults Tweet

The Pew Internet & American Life Project released its annual study of Twitter today. The report, written by Aaron Smith and Joanna Brenner, shows that overall adoption remains steady, but “typical day” usage continues to grow—8% of online adults now use Twitter on a typical day. African-Americans, young adults, and mobile users stand out for their high rates of Twitter usage.

According to the researchers, some 15% of online adults use Twitter as of February 2012, and 8% do so on a typical day. Although overall Twitter usage has nearly doubled since the Pew Research Center’s Internet & American Life Project  first asked a stand-alone Twitter question in November 2010, the 15% of online adults who use Twitter as of early 2012 is similar to the 13% of such adults who did so in May 2011. At the same time, the proportion of online adults who use Twitter on a typical day has doubled since May 2011 and has quadrupled since late 2010—at that point just 2% of online adults used Twitter on a typical day.1 The rise of smartphones might account for some of the uptick in usage because smartphone users are particularly likely to be using Twitter.

Several demographic groups stand out as having high rates of Twitter usage relative to their peers:

African-Americans — Black internet users continue to use Twitter at high rates. More than one quarter of online African-Americans (28%) use Twitter, with 13% doing so on a typical day.

Young adults — One quarter (26%) of internet users ages 18-29 use Twitter, nearly double the rate for those ages 30-49. Among the youngest internet users (those ages 18-24), fully 31% are Twitter users.

Urban and suburban residents — Residents of urban and suburban areas are significantly more likely to use Twitter than their rural counterparts.

Twitter use among 18-24 year olds increased dramatically between May 2011 and February 2012, both overall and on a “typical day” basis

Twitter use within the overall population remained steady over the last year, and usage rates within most major demographic groups changed little over the same time period. The youngest adults (those between the ages of 18 and 24) are the primary exception to this trend—nearly one third of internet users in this age group now use Twitter, up from 18% in May of 2011 and 16% in late 2010.3 Twitter use by those in their mid-20s to mid-40s largely leveled off in the last year after roughly doubling between late 2010 and mid 2011.

In addition to increasing on an overall basis, the proportion of young internet users who use Twitter on a typical day also doubled over the last year. Fully one in five internet users ages 18-24 (20%) now use Twitter on a typical day, up from 9% in May 2011.

Notably, “typical day” usage among slightly older adults (those ages 25-34) also doubled—from 5% of such internet users in May 2011 to 11% in February 2012—even as overall usage levels within this group remained stable over that time period.

Twitter and the “Mobile Difference”
We can also see this relationship between youth, mobility and Twitter use when looking specifically at Twitter use on mobile phones. Twitter usage is highly correlated with the use of mobile technologies, especially smartphones. One in five smartphone owners (20%) are Twitter users, with 13% using the service on a typical day. By contrast, internet users who own more basic mobile phones are roughly half as likely to use Twitter overall (9% do so), and just 3% of these more basic phone owners are “typical day” users.

Indeed, this correlation between Twitter adoption and smartphone ownership may help to explain the recent growth in Twitter usage among young adults. Those ages 18-24 are not just the fastest growing group when it comes to Twitter adoption over the last year—they also experienced the largest increase in smartphone ownership of any demographic group over the same time period.

In addition to asking internet users whether they ever use Twitter (regardless of the platform or device used) in our February 2012 tracking survey, we included a question in our April 2012 tracking survey in which we asked adult cell phone owners if they use Twitter specifically on their mobile phones. Overall we found that 9% of cell owners use Twitter on their phones, with 5% doing so on a typical day.4

As with general Twitter usage, smartphone owners are much more likely than average to use Twitter on their phones (overall 16% of smartphone owners use Twitter on their phones, and 10% do so on a typical day).

As with our general Twitter usage findings, cell owners ages 18-24 are more likely than older cell owners to use Twitter within the context of their mobile devices—fully one in five 18-24 year old cell owners (22%) use Twitter on their phones, and 15% do so on a typical day. African Americans and Latinos (both of whom have high rates of smartphone ownership) also stand out as heavy mobile Twitter users.

 

Fizziology Announces New Social Media Analytics for Television

Fizziology’s SocialDensity analytics quantify the value of a show beyond ratings.

Social media research company Fizziology is introducing SocialDensity, new analytics for buyers and sellers of television advertising to quantify the social impact of a show. A leader in theatrical film tracking of social media conversation since late 2009, Fizziology is now providing analysis and insights to television studios, networks, media agencies and brands.

Announced during television upfronts week, SocialDensity is designed to measure the social impact of programs and quantify the value of that impact. Because ratings are only one of the dimensions of value for advertisers and networks to consider, SocialDensity measures the influence, sharing and anticipation that can’t be assessed by ratings alone. Just as ratings services provide a numerical representation of viewership, SocialDensity provides ratings on a show’s volume and sentiment. This score can be used as a point of comparison with traditional ratings or combined to create a more holistic view of a program’s value.

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Thirty-Seven Percent of Companies Use Social Networks to Research Potential Job Candidates, Study Shows

Hiring managers share why they screen with social media, and explain what they’re looking for in candidates’ profiles

With the pervasive, worldwide adoption of social media, job seekers know that the all-important first impression is potentially made well before the first interview. But just how many hiring managers browse social media profiles, and what type of information are they hunting?

Nearly two in five companies (37 percent) use social networking sites to research job candidates, according to a new survey from CareerBuilder. Of the employers who do not research candidates on social media, 15 percent said their company prohibits the practice. Eleven percent report they do not currently use social media to screen, but plan to start.

The nationwide survey, which was conducted by Harris Interactive from February 9 to March 2, 2012, included more than 2,000 hiring managers and human resource professionals across industries and company sizes.

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How do TV and social media mix? New study shows social media penetrating airwaves

Social media is showing signs of connecting with TV viewers as nearly two-thirds (64 percent) of U.S. consumers surveyed recall seeing social media symbols such as Facebook “Likes” while watching television, according to an Accenture study. Moreover, one in three viewers (33 percent) have interacted with social media after seeing a social media symbol on their TV screen.

Accenture conducted this survey of U.S. television viewers to better understand the public’s perception of social media symbols that appear during programming and how effective they are. The survey found that among the 1,000 viewers surveyed, the majority said they had noticed and were also familiar with how to interact with social media symbols while watching TV, including the Facebook “Like” symbol (42 percent), QR codes (28 percent), Twitter Hashtags (18 percent) and Shazam symbols (9 percent).

One-third (33 percent) of those surveyed said they had actually interacted with the symbols while watching TV by “liking” the TV program on Facebook (20 percent), scanning a QR code (11 percent), searching for the Hashtag on Twitter (7 percent) or scanning the Shazam symbol (5 percent).

“Social media and social networking are exploding across television screens as networks use social media to enable audiences to interact directly with related content for a richer viewing experience,” said Robin Murdoch, Accenture’s global Internet segment managing director. “This has huge revenue growth potential as social media applications build program viewer loyalty and drive online advertising opportunities.”

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Sneak Peak at Kathy Griffin’s New Talk Show on Bravo

 

Joe Attended the Final Rehearsal of Kathy Griffin’s new show debuting this week on Bravo

 

I’m a big fan of two-time Emmy winner Kathy Griffin and a long time ‘D-List’ devote, so you can imagine my delight when I learned about her new show on Bravo. After six seasons of ‘My Life on the D-List’ and 13 televised stand-up specials since 2005 (with two more to come later this year), the network premieres ‘Kathy’ this week (Thursdays, 10PM).

On Friday night I was in the audience for the final rehearsal of ‘Kathy’ at Sunset Bronson Studios in Hollywood. Joined by rising PR star Frank Fay (@frankfay), we enjoyed an intimate sneak peak at the new show and I have no doubt it will delight audiences and add to the growing legion of Kathy Griffin fans. I’m also certain that there will be a lot of bleeped out words, even for a late-night cable program. It was hilarious!

Bravo describes ‘Kathy’ as a one hour talk show where “the original gossip girl will have a whole hour to deflate the egos of everyone who is anyone and those who think they’re someone. ‘Kathy’ will showcase Griffin’s unique take on celebrities, co-workers, friends, politicians, and yes, even her own boxed-wine swilling mother, Maggie. She’ll be burning the last of her already very few bridges all while enforcing a clothing optional work environment.”

 

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Pew: 72% of Americans Follow Local News Closely

 

The Pew Research Center released results from its local news survey today, which found that nearly three quarters of Americans (72%) report following local news closely “most of the time, whether or not something important is happening.” Local newspapers are by far the source they rely on for much of the local information they need.

One-third of local news enthusiasts (32%) say it would have a major impact on them if their local newspaper no longer existed, compared with just 19% of those less interested in local news. Most likely to report a major impact if their newspaper disappeared are local news followers age 40 and older (35%), though even among younger local news followers 26% say losing the local paper would have a major impact on them.

Local news enthusiasts are more likely than others to prefer newspapers for almost all of 16 topics that were asked about in a survey, with the exception of weather and breaking news. Three-in-ten or more local news enthusiasts prefer newspapers for following crime, local politics, community events, or arts and culture. About one-quarter prefer newspapers when seeking information about local schools, taxes, government activity, other local business, and housing issues. Two-in-ten primarily use newspapers for following restaurants, job openings, or local zoning issues.

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Social Media Moms Choose Sex Over Facebook This Valentine’s Day

If given the choice to go without one thing for Valentine’s Day, about 76% of social media savvy women choose to give up Facebook over sex with their spouse or partner, according to a new survey by SocialMoms.com, a network of 35,000 influential moms who are active in social media.

Results of the SocialMoms 2012 Valentine’s Day Survey revealed the need for human connection significantly outweighs those connections made via social media. The average SocialMoms.com member is ranked in the top .05% of all Twitter users by follower count, is five times more likely than the average woman in the US to carry a smartphone, and twice as likely to own a tablet computer.

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Google Slips into Second as Apple Soars to Coveted Top Spot with Highest Reputation Score According Harris Poll RQ® Study

Coca-Cola, Amazon.com and Kraft Foods fill out top five, knocking off Johnson & Johnson, 3M and reputation veteran Berkshire Hathaway in the 2012 Harris Poll Reputation Quotient®, which measures corporate reputation for the most visible companies in the U.S.

It’s a complicated world for corporate America as consumer perceptions grow increasingly negative. With the erosion of trust in corporate leadership, consumers have higher expectations and are demanding more information and transparency from companies with which they plan to spend their hard-earned dollars.

Through its 13 years, the Harris Poll Reputation Quotient (RQ) study has shown that the reputations of traditional manufacturers have fared well, though their overall visibility as an industry has declined; it also has indicated a rising affinity for technology companies. Customer inclination towards strong leadership and technological innovation may be the catalyst, and it is within this environment that Apple reigns supreme. This year regional brick-and-mortar retailers are more prominent, and many once-leading American companies are noticeably absent from the 2012 Harris Poll RQ study, which asks the general public to measure the reputations of the 60 most visible companies in the country.

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New Research Contrasts Social Media Experiences of Adults and Teens

An interesting new report was released by the Pew Internet & American Life Project today; researchers Lee Rainie, Amanda Lenhart and Aaron Smith investigated the tone of life on social networking sites with a national survey of online adults in the U.S.

According to the researchers, the overall social and emotional climate of social networking sites (SNS) is a very positive one where adult users get personal rewards and satisfactions at far higher levels than they encounter anti-social people or have ill consequences from their encounters. The study found:

 

  • 85% of SNS-using adults say that their experience on the sites is that people are mostly kind, compared with 5% who say people they observe on the sites are mostly unkind and another 5% who say their answer depends on the situation.
  • 68% of SNS users said they had an experience that made them feel good about themselves.
  • 61% had experiences that made them feel closer to another person. (Many said they had both experiences.)
  • 39% of SNS-using adults say they frequently see acts of generosity by other SNS users and another 36% say they sometimes see others behaving generously and helpfully. By comparison, 18% of SNS-using adults say they see helpful behavior “only once in a while” and 5% say they never see generosity exhibited by others on social networking sites.

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New Study: Most Facebook users receive more from their Facebook friends than they give

Most Facebook users receive more from their Facebook friends than they give, according to a new study by the Pew Research Center that for the first time combines server logs of Facebook activity with survey data to explore the structure of Facebook friendship networks and measures of social well-being.

These data were then matched with survey responses. And the new findings show that over a one-month period:

  • 40% of Facebook users in our sample made a friend request, but 63% received at least one request
  • Users in our sample pressed the like button next to friends’ content an average of 14 times, but had their content “liked” an average of 20 times
  • Users sent 9 personal messages, but received 12
  • 12% of users tagged a friend in a photo, but 35% were themselves tagged in a photo

“The explanation for this pattern is fascinating for a couple of reasons,” noted Prof. Keith Hampton, the lead author of the Pew Internet report, Why most Facebook users get more than they give. “First, it turns out there are segments of Facebook power users who contribute much more content than the typical user.

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Inc. 500 Continue to Embrace Social Media and Add New Tools According to 4th Annual Benchmarking Study

Eighty-three percent of these companies are active with Facebook, Twitter, Blogging or other social media platforms.

The adoption of blogs by the Inc. 500 has increased by 5% over last year. Meanwhile, there has been explosive growth in the use of Twitter and Facebook by these companies. These were among the key findings of the latest benchmarking study conducted by Nora Ganim Barnes, Ph.D., Director of the Center for Marketing Research at the University of Massachusetts Dartmouth and Research Chair of the Society for New Communications Research.

The new report is the outcome of a statistically valid study of the 2010 Inc. 500 list. The study examined these institutions to quantify their adoption of social media tools. This is the fourth year that Barnes has tracked social media usage by this sector, and it is the only methodologically sound longitudinal study of its kind with every company in the Inc. 500 included.

The research shows that:
Social networking continues to lead the way:

  • 71% have corporate Facebook pages
  • 59% have corporate accounts on the relatively new Twitter
  • 50% have a public facing corporate blog
  • 44% say Facebook is the single most effective social networking platform they use

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American Express Launches “Social Media Show + Tell” to Help Small Businesses

Members of American Express’ New LinkedIn User Group, Business Knowledge Share, Can Get Free Tips, Strategies Directly From Insiders at the Top Social Media Platforms

Courtesy of American Express, small businesses now have a brand new resource available to help them grow and succeed through social media. Officially launching today, “Social Media Show + Tell” resides within American Express’ newly created Business Knowledge Share enhanced LinkedIn user group. Through a series of “show and tell” videos available to members, representatives from the most popular digital and social platforms — starting with Facebook — explain how their tools can have a formidable impact on small businesses and empower business owners to maximize the potential of the growing digital landscape.

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Study: Most Top Consumer Brands Still Not “Getting” Facebook

 


38 out of 48 Companies Still Have Company-Only or Company-Filtered Walls; 27 out of 48 Companies Did Not Respond to a Single Customer Reply; 94 Percent of Companies Land Visitors on a One-Way Communication Page

Though social media is universally pegged as a high priority for 2012, companies still aren’t listening to or communicating with consumers, suggests the latest A.T. Kearney Social Media Study, an investigation into the social media practices of Interbrand’s Top 50 Brands for 2011. Forty-eight of the Top 50 brands have a Facebook profile page, but activity levels vary drastically among them, and year-over-year comparisons show a continued reluctance on the part of most top-brand companies to embrace social media as a valuable part of customer outreach. At the same time, online messages from consumers have grown to a staggering quantity, indicating social media’s increasingly important role as a communications tool. One of the study’s key takeaways was that, for some companies, it may be better not to be present at all on Facebook than to project an uncommunicative or irrelevant picture of their brand.

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Pew Study: Tablet and E-book reader Ownership Nearly Double Over the Holiday Gift-Giving Period

A study released today by the Pew Research Center shows the share of adults in the United States who own tablet computers nearly doubled from 10% to 19% between mid-December and early January and the same surge in growth also applied to e-book readers, which also jumped from 10% to 19% over the same time period.

The number of Americans owning at least one of these digital reading devices jumped from 18% in December to 29% in January.

These findings are striking because they come after a period from mid-2011 into the autumn in which there was not much change in the ownership of tablets and e-book readers. However, as the holiday gift-giving season approached, the marketplace for both devices dramatically shifted. In the tablet world, Amazon’s Kindle Fire and Barnes and Noble’s Nook Tablet were introduced at considerably cheaper prices than other tablets. In the e-book reader world, some versions of the Kindle and Nook and other readers fell well below $100.

About the Survey
These results come from ongoing surveys by the Pew Research Center’s Internet & American Life Project aimed at tracking growth in the ownership of both devices. A pre-holiday survey was conducted among 2,986 people age 16 and older between November 16 and December 21, 2011,  and has a margin of error of +/- two percentage points. Telephone interviews for the pre-holiday survey were conducted in English and Spanish, by landline and cell phone. The post-holiday data come from the combined results of two surveys – one conducted January 5-8 among 1,000 adults age 18 and older and another conducted January 12-15 of 1,008 adults. The January surveys were conducted on landline and cell phones. They were conducted only in English. The combined surveys have a margin of error of +/- 2.4 percentage points.

For more information visit http://pewinternet.org/Reports/2012/E-readers-and-tablets.aspx

KEY FINDINGS: Tablet and e-book reader ownership surge in the holiday gift-giving period

The share of adults in the United States who own tablet computers nearly doubled from 10% to 19% between mid-December and early January and the same surge in growth also applied to e-book readers, which also jumped from 10% to 19% over the same time period.

[Read more…]