Facebook Now Accounts for Nearly 1 in 3 Online Display Ads in U.S.

comScore says U.S. Online Display Advertising Market Delivers 1.1 Trillion Impressions in Q1 2011

comScore today released an overview of the U.S. online display advertising market for Q1 2011 based on data from comScore Ad Metrix, indicating that nearly 1.11 trillion display ads were delivered to U.S. Internet users during the quarter. Facebook accounted for 346 billion impressions, nearly double the number it delivered in Q1 2010, and accounting for nearly one third of all display ad impressions delivered.

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Study: Majority of Top Brands Do Not Have Facebook or Twitter accounts in Top 20 Search Results on Google

BrightEdge announced that according to its analysis, the majority of leading consumer brands are investing in social media presence but doing little to optimize Facebook or Twitter pages to make them more discoverable in search results. The SEO platform company reviewed the social media presence of the top 200 brands in the world. It found that close to 100 percent hold the top or near top rank in search results for the brand name. But in these same brand searches, the company found that 70 percent of these brands did not have Facebook or Twitter pages in the top 20 results. Experts say links that are not in the top 10 search results most often do not get clicked on by consumers.

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Nagle Law Group National News Story

This story first aired on ABC 15 in Phoenix, then aired on 59 TV stations all over the U.S.

Tweet to local reporter turns into TV story seen all over the U.S.

Here is a real life example of why Twitter is essential to public relations, whether you are a P.R. pro or business owner trying to promote your company.

It’s no secret that Twitter is a powerful tool for connecting and interacting with local reporters; this week provided a good example as to why Twitter is essential to public relations – whether you are a verteran P.R. pro or business owner trying to promote your company.

I saw a tweet from Tim Vetscher, a Phoenix TV reporter who works for ABC 15. He had a story lined up, but something fell through and he turned to Twitter for any quick story ideas.

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PR Playbook: Unprecedented Media Coverage for Border Security Expo

Summary:

Responsible for media relations for the 6th Annual Border Security Expo, a two-day event held at the Phoenix Convention Center. Event organizers wanted to generate local buzz for the event to both increase awareness and promote exhibitors.

Strategy:
Leveraging news topic of border issues in Arizona, combined with stunning visuals event provides, execute proactive media outreach to secure morning show lives on-location as well as recorded stories for evening news. Generate coverage in Phoenix and also pitch national reporters who cover immigration or border security.

Tactics:
In advance, sent out event media advisories followed by personal pitches to both local and national media outlets. Leveraged local media relationships to line up TV coverage through outreach to individual reporters and producers. During the event, posted photos and updates via Twitter, which generated second wave of media coverage the second day of the event where reporters could interview law enforcement attendees from around the world.

Results:
Coverage from every major news organization in Phoenix, including live television broadcasts on three stations; total of 8 TV stations (Phoenix and Tucscon), 3 newspapers and 4 radio stations. An Associated Press article and photo ran in newspapers across the country. Other national coverage included CNN, New York Times, NPR, FOX News and NBC Nightly News. Here are some examples:

What Consumer Roadblocks Are Affecting Your Brand?

No matter what your company’s products or services, it is important to understand the consumer’s experience with your brand from start to finish – especially the delivery and implementation channels. When conducting a brand audit for new clients I focus closely on the end consumer experience: does your brand live up to its promises? What roadblocks are there in the delivery or implementation? How can those be improved or removed altogether?

You can deploy every marketing tool in the book and spend tons of money on massive advertising campaigns to build awareness of your brand, but in the end it is the customer experience that matters – especially in the age of Twitter and Facebook. [Read more…]

State of the News 2011

The state of the U.S. news media improved in 2010, at least in comparison with a dismal 2009. Newspapers were the only major media sector to see continued ad revenue declines, down 6.4%. But as online news consumption continues to grow—it surpassed print newspapers in ad revenue and audience for the first time in 2010—a more fundamental challenge to journalism also became clearer. The news industry in the digital realm is no longer in control of its own destiny, according to the State of the News Media report from the Pew Research Center’s Project for Excellence in Journalism.

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Gannett Launches “It’s All Within Reach” National Brand Campaign

New Brand Identity and Advertising Campaign Highlights the “Strength, Reach and Value of
Gannett’s Powerful Portfolio of Trusted Brands”

Gannett (NYSE: GCI) today launched a new corporate brand strategy and national advertising campaign that elevates the company’s corporate identity and supports its unique portfolio of trusted brands, powerful network of broadcast, digital, mobile and publishing properties and unmatched local-to-national reach. The new tagline, “It’s all within reach,” captures the benefits Gannett provides for consumers, business customers and employees. Through its portfolio of trusted brands, Gannett gives businesses the opportunity to engage targeted audiences on any platform – TV, local and national newspapers, online, handheld devices and even in a specific elevator in a specific building on a specific street.

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Surge in Social CRM Among Big Brands

Large businesses are embracing social customer relationship management (CRM) software, with 30% planning to adopt it within the next 24 months, according to new study.

During the next two years 30 percent of leading companies will extend the goals of their online community activities to the design of enhanced service processes, such as social CRM, according to a study released by Gartner today. Social CRM for customer service has the potential to bring new and dynamic methods for improving customer service, and in doing so is creating opportunities for new and existing providers in the customer service and contact center infrastructure markets.

“Social CRM for customer service has only recently entered into the realm of contact center infrastructure and customer service software components, where it has been met with significant hype despite a limited number of field deployments,” said Drew Kraus, research vice president at Gartner. “There is strong corporate awareness, including at corporate executive levels, of social networks and their potential impact on corporate brand management and customer service perception. We expect the high-profile nature of social networks and social CRM for customer service to rapidly advance adoption from early adopter to mainstream deployments despite the volatile and rapid evolution of social networks in general.”

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$#*! P.R. People Say

Last week I read this blog The Problem With Public Relations on the Small Business section of nytimes.com. Written by Bruce Buschel, the owner of Southfork Kitchen, the blog chronicles his frustrating journey with finding the right P.R. firm to create a big splash for the grand opening of his new restaurant in Bridgehampton, NY. He writes:

“It would be crazy to categorize all public relations people as crazy, so let’s just say that P.R. people drive me crazy. All of them. As a client, as an interviewer of clients, as an avoider of clients they are selling too hard, and now as a client again. What I have finally come to understand is that P.R. people are paid to twist reality into pretzels and convince you that they are fine croissants. At some point, they actually believe their own concoctions.”

Buschel’s plight sounded eerily similar to a recent conversation I had with a new client as I was preparing a strategic P.R. plan for his business. I was hired to replace a previous P.R. firm who, in the client’s words “were good at invoicing and counting hours but that’s about it.” They made big promises but didn’t deliver, he said and his biggest frustration was “they didn’t understand my business.”

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Half of Americans Will be on Facebook by 2013

As Facebook continues to solidify its role as the world’s top social networking site, eMarketer estimates that more than half of internet users in the US were logging on to the site at least monthly as of the end of 2010. This year, 132.5 million US web users will use the site monthly, eMarketer forecasts. That increase of 13.4% in the number of users means Facebook will reach almost nine in 10 social network users and 57.1% of internet users. By 2013, 62% of web users and almost half (47.6%) of the overall US population will be on Facebook. eMarketer’s estimates are based on a meta-analysis of survey data and visitor statistics from over a dozen sources, and include US users who use any internet-enabled device to access their Facebook account at least once a month.

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POKE! Brands On Facebook Could Be Better, Study Finds

With more than 500 million active users, marketers know they must have a Facebook presence to keep their brands top of mind with consumers. While many marketers have fully embraced social media and are maximizing their consumer engagement strategies, a new study conducted by advertising agency WONGDOODY shows that there is the opportunity to do more. The WONGDOODY Facebook Global Best Practices Study uncovered a trend that shows a surprising number of top brands do not get the most out of their Facebook marketing efforts.

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Dr. Oz Operates on Jimmy Fallon During TV Show

The “Dr. Oz Show” goes boldly where no other show has gone before. For the first time ever, Dr. Oz performs surgery on a celebrity patient right on Dr. Oz’s stage. The patient is none other than late night talk show host and friend Jimmy Fallon! Then it’s Dr. Oz’s turn to be the patient when he undergoes a procedure with Jimmy Fallon assisting Dr. Arthur Perry and Oz’s sister Seval offering support. The segments will air in an episode to run next Wednesday (February 23).

As Dr. Oz and Jimmy Fallon are neighbors with their studios right across from each other at New York’s famed 30 Rock, Jimmy showed Dr. Oz his mole on his left hand which the doctor diagnosed as a blue nevi. When Dr. Oz appeared as a guest on “Late Night with Jimmy Fallon” on January 6, 2011, Dr. Oz invited Jimmy to come on the show to have the potentially cancerous mole removed (after a biopsy, the mole was determined to be not cancerous).

Jimmy arrived in a hospital gown and, despite some nerves, he put his trust in the hands of Dr. Oz and physician Dr. Arthur Perry. As he sat in the operating room chair and doctors made incisions and sutures, Jimmy turned his eyes away, unable to watch.  He sang verses of the National Anthem and cracked jokes as the audience squealed and chanted in support, “Jimmy! Jimmy!” When the audience was silent during certain moments of the surgery, Jimmy pled for their support.

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eBay Named Top Social Media Brand

Social Media Reputation (SMR) Index Ranks 50 top brands on social media

A new study from London-based Alterian has ranked the 50 top global brands using social media and they name eBay as number one. The online auction and shopping website beat Apple (2nd), Google (3rd), Blackberry (4th) and Amazon (5th). According to the new research, eBay took the top slot due to the company’s long standing engagement with their customers through forums, which were introduced in the late 1990s, corporate blogging, Twitter and Facebook. Quick to adapt to new social media offerings, eBay has adopted Facebook’s Open Graph so customers can split the cost of a gift and pay for their share via Paypal. The company also takes a social approach to internal communications, featuring blogs, forums and discussions boards on the company intranet.
 
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Who Cares What They Say On Twitter; Fans are Gaga for ‘Born This Way’

In spite of a backlash on Twitter after the song’s release, Lady Gaga’s “Born This Way” has become the fastest-selling single ever on Apple’s iTunes store worldwide, racking up more than one million downloads in five days, Apple said today. The song had hit the #1 spot on iTunes in 23 countries. “Born This Way,” the title track of a new album to be released in May, also went straight to the top of the U.S. Billboard Hot 100 singles charts earlier this week.

The song was released last Friday, creating a flurry of activity on Twitter. Many said the new song was too similar to Madonna’s “Express Yourself.” The 140-character-at-a-time debates heated up with #bornthiswayfriday battling #express yourself on Twitter’s hottest trends.

On Wednesday, she posted to Twitter a simple message to fans: “ThankYou so much to Radio+Monsters for making Born This Way the 1000th #1 in Billboard History http://bit.ly/hcU95v ThankYou for believing.”

Social Marketing Top Strategy Among Local Businesses, Study Finds

New research shows social media top marketing strategy for local businesses with Facebook surpassing Google as most-widely used. Group buying gets mixed reviews: 55% of merchants who have offered a “daily deal” through a group buying service would not do so again.

MerchantCircle has released results of its quarterly Merchant Confidence Index survey of over 8,500 small and local business owners across the U.S. The data reveals that local merchants, who have very limited time and money for marketing, are gravitating towards simple, low-cost online marketing methods such as Facebook and other social media, as well as towards tried-and-true methods such as search and email marketing. The research also demonstrates that while new marketing services such as mobile marketing and group buying are generating significant buzz in the media, local merchants have yet to tap these unproven marketing methods.

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American First U.S. Airline With Social Media Channels Focused on Earning Miles

American Airlines, which this year celebrates the 30th anniversary of its AAdvantage® program, has launched Facebook and Twitter channels dedicated to the wide range of opportunities to earn miles. American is the first U.S. airline to launch dedicated social media channels focused on earning miles.

Followers of the Advantage Facebook and Twitter channels can expect to see a variety of posts detailing ways to increase their mileage balance, including special mileage offers and promotions, the airline said. Channels also encourage followers to share their own strategies for racking up miles.

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Big Brands More Likely to Directly Engage Users on Social Media, Study Finds

A new Burson-Marsteller study shows that sixty-seven percent of Fortune Global 100 companies on Twitter are using the “@symbol” to directly engage with or mention other users, and more than half (57 percent) are “retweeting” content from their corporate accounts. This represents a 76 percent increase in companies using the “@mention” function and 78 percent increase in retweeting to interact and engage with stakeholders compared to last year. These are some key findings of the Second Annual Burson-Marsteller Global Social Media Check-up, which examines the Fortune Global 100’s use of popular social networking platforms such as: Twitter, Facebook, YouTube, corporate blogs and other local and language-specific social networks.

The “@mention” or “@reply” function on Twitter is most often used to demonstrate that a user is directly responding to or mentioning another Twitter user.

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Study: Mainstream Media Drives Twitter Trending Topics

Who is influencing major topics of conversation on social media? And how? A new study by researchers at HP’s Social Computing Research Group reveals a fascinating look at how information flows on Twitter, the popular microblogging portal.

“You might expect the most prolific tweeters or those with most followers would be most responsible for creating such trends,” writes Bernardo Huberman,  HP Senior Fellow. “But as it turns out, that is not the case.”

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Top Reasons Why People Ditch You on Facebook & Twitter

More Than 90% of Consumers Unsubscribe, Unfan or Unfollow Because of Too Frequent, Irrelevant or Boring Communications

A new study released today by ExactTarget and CoTweet finds more than 90 percent of consumers have “broken up” with at least one brand on Facebook, email or Twitter because of irrelevant, too frequent or boring marketing messages. Featured in The Social Break-Up, the study of more than 1,500 consumers identifies how people are changing their online behaviors and details top motivations for unfanning, unfollowing and unsubscribing from marketing campaigns on Facebook, Twitter and email.

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State of the Union, Egypt Dominate the News

Last week’s news landscape was a tale of two stories—one much-anticipated event in Washington and an unexpected drama unfolding about 6,000 miles away. In the first part of last week, the media focused on President Obama’s January 25 State of the Union speech. In the latter half, Egyptian protests that began to look like a revolution dominated coverage, virtually drowning out the president’s emphasis on re-tooling the U.S. economy. 

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Chinese entrepreneur gives $10 million to UC Riverside; largest individual gift in school history

The University of California, Riverside announced Monday that Winston Chung, a Chinese battery technology scientist, inventor and entrepreneur, has expressed his intent to give $10 million to support clean battery power, solar energy and sustainable transportation research at the Bourns College of Engineering.

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Facebooking while on the toilet? New survey finds 1/3 do

Are you so addicted to Facebook that you check it while you’re doing your business in the bathroom? According to a new study nearly one-third of those surveyed said yes.

As Facebook, social media and mobile usage continues its explosive growth, AIS Media asked people a rather personal question: do you ever use Facebook on your mobile device while you’re in the bathroom? According to the results, nearly one-third (27 percent) of survey respondents say “yes”.

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Social media users ‘more demanding’ as consumers

Research shows that social media users are more demanding:1 in 5 consumers who complain to brands via Twitter or Facebook want a response within the hour.

New research from Lightspeed Research and the IAB revealed that consumers have much higher expectations of social media customer services compared to more traditional channels. The research found that a quarter of people who complain about brands through Twitter or Facebook expect a response within the hour, and around 6% within 10 minutes.

Conversely, 50% of consumers who made complaints via a brand’s own website were happy to receive a response within a day and 27% within 3 days.

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Who Needs Location Tags? Your Slang on Twitter Reveals Where You Are

Research Finds Regional Dialects Are Alive and Well on Twitter: Slang Terms Like Y’all, Yinz, Koo, Coo and Suttin Predict Location of Tweet Authors

Microbloggers may think they’re interacting in one big Twitterverse, but researchers at Carnegie Mellon University’s School of Computer Science find that regional slang and dialects are as evident in tweets as they are in everyday conversations. Postings on Twitter reflect some well-known regionalisms, such as Southerners’ “y’all,” and Pittsburghers’ “yinz,” and the usual regional divides in references to soda, pop and Coke. But Jacob Eisenstein, a post-doctoral fellow in CMU’s Machine Learning Department, said the automated method he and his colleagues have developed for analyzing Twitter word use shows that regional dialects appear to be evolving within social media.

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Carnegie Mellon Researchers Identify “Facebook Neurons”

Carnegie Mellon University researchers have found that within the brain’s neocortex lies a subnetwork of highly active neurons that behave much like people in social networks. Like Facebook, these neuronal networks have a small population of highly active members who give and receive more information than the majority of other members, says Alison Barth, associate professor of biological sciences at Carnegie Mellon and a member of the Center for the Neural Basis of Cognition (CNBC). By identifying these neurons, scientists will now be able to study them further and increase their understanding of the neocortex, which is thought to be the brain’s center of higher learning.

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Roaming Boomers Featured in AZ Republic

Roaming Boomers

Click here for a link to the online article

Facebook Beats Yahoo in Media Video Traffic

Google is the dominant leader when it comes to generating views of media videos on the Web, historically followed by Yahoo in second place. But, according to a report on Online Video & The Media Industry released jointly by Tubemogul and Brightcove, Facebook has surpassed Yahoo in the third quarter of 2010 to become the second most popular source of clicks to online videos at media sites. (The study measures video views with a focus on newspaper, magazine, broadcast and online media sites).

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Online ad sales eclipse newspaper advertising in 2010

Online ad spending will grow 13.9% to $25.8 billion in 2010, while advertisers are projected to spend just $22.78 billion on print newspapers

Advertisers will spend more on internet ads in 2010 than newspaper ads for the first time, according to new estimates by eMarketer, which aggregates and analyzes information from more than 4,000 sources worldwide and publishes daily research articles, analyst reports and the most comprehensive database of online marketing statistics.

Online ad spending will grow 13.9% to $25.8 billion for the full year in 2010, while advertisers are expected to spend just $22.78 billion on print newspaper ads this year, down 8.2% from 2009, eMarketer estimates.

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Green Living AZ Magazine Announces Unique Series for 2011

Premiere Green Lifestyle Publication to Feature Experts in Health, Wellness and Environmental Consciousness 

Green Living Arizona magazine is kicking off 2011 with a unique three-part series featuring best-selling authors, mind-body healing pioneers and Chopra Center co-founders, Dr. Deepak Chopra and David Simon. The special series will share with readers their expert wisdom about health, wellness and environmental consciousness. Dr. Deepak will be featured on the January cover of the magazine. Launched earlier this year, Green Living Arizona (GLAZ) is a monthly, eco-conscious lifestyle magazine whose mission is “to educate our readership through a positive lens about simple green solutions and options for our daily lives and our ability to decrease our environmental impact.

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