‘Socially Engaged’ Companies See 4X Greater Business Impact, Study Finds

Companies that fully embrace social engagement are experiencing four times greater business impact than less-engaged companies, according to a new study conducted by PulsePoint Group, a management and digital consulting firm, in collaboration with The Economist Intelligence Unit.

The research identifies six types of socially engaged enterprises and provides insights for organizations that want both to measure themselves against peers and find the right strategy for improving business and economic impact from their investments in social engagement.

“We believe this research is essential to assure companies that their investments in social engagement can be rewarded, provided they do it right,” said Paul Walker, a partner with Austin-based PulsePoint Group.

“We felt this was an opportune time to conduct this research and to focus on C-suite executives, because it is clear that there is a growing list of high-performing companies that are achieving superior economic returns from the use of social engagement with key internal and external constituents,” Walker continued. “We believe we are seeing an inflection point at which many organizations are moving from an experimentation phase with social technologies to achieving tangible and measurable returns on the investments. Most notably, they are achieving enterprise-level scale that is impacting marketing and sales efficiency, increased sales and market share, and speed to market with new products. ”

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Pew: State of the News Media 2012

New Devices, Platforms Spur More News Consumption, But News Industry Loses Ground to Technology Rivals

 

A mounting body of evidence finds that the spread of mobile technology is adding to news consumption, strengthening the appeal of traditional news brands and even boosting reading of long-form journalism. But the evidence also shows that technology companies are strengthening their grip on who profits, according to the 2012 State of the News Mediareport by Pew Research Center’s Project for Excellence in Journalism.

More than a quarter of Americans (27%) now get news on mobile devices, and for the vast majority, this is increasing news consumption, the report finds.  More than 80% of smartphone and tablet news consumers still get news on laptop or desktop computers. On mobile devices, news consumers also are more likely to go directly to a news site or use an app, rather than to rely on search — strengthening the bond with traditional news brands.

While technology may be adding to the appeal of traditional news, technology intermediaries are capturing even more of the digital revenue pie. In 2011, five technology giants generated 68% of all digital ad revenue, according to the market research firm eMarketer — and that does not include Amazon and Apple, which make their money from devices and downloads. By 2015, roughly one out of every five display ad dollars is expected to go to Facebook, according to the same source.

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Scripps Howard Awards Honor Nation’s Best 2011 Journalism

The Scripps Howard Foundation has announced the winners of its annual Scripps Howard Awards, honoring the best work in the communications industry and journalism education in 2011.

Established in 1953, the Scripps Howard Foundation National Journalism Awards competition is open to news organizations based in the U.S. and recognizes outstanding print, broadcast and online journalism in 15 categories. Two additional categories honor college journalism and mass communication educators for excellence in administration and teaching.

Winners will be honored April 26 at a dinner hosted by the Scripps Howard Foundation and its corporate founder, The E.W. Scripps Company, at the Westin Book Cadillac in Detroit. The winners will receive a total of $175,000 and distinctive trophies in the 17 categories.

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Social Media Moms Choose Sex Over Facebook This Valentine’s Day

If given the choice to go without one thing for Valentine’s Day, about 76% of social media savvy women choose to give up Facebook over sex with their spouse or partner, according to a new survey by SocialMoms.com, a network of 35,000 influential moms who are active in social media.

Results of the SocialMoms 2012 Valentine’s Day Survey revealed the need for human connection significantly outweighs those connections made via social media. The average SocialMoms.com member is ranked in the top .05% of all Twitter users by follower count, is five times more likely than the average woman in the US to carry a smartphone, and twice as likely to own a tablet computer.

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Google Slips into Second as Apple Soars to Coveted Top Spot with Highest Reputation Score According Harris Poll RQ® Study

Coca-Cola, Amazon.com and Kraft Foods fill out top five, knocking off Johnson & Johnson, 3M and reputation veteran Berkshire Hathaway in the 2012 Harris Poll Reputation Quotient®, which measures corporate reputation for the most visible companies in the U.S.

It’s a complicated world for corporate America as consumer perceptions grow increasingly negative. With the erosion of trust in corporate leadership, consumers have higher expectations and are demanding more information and transparency from companies with which they plan to spend their hard-earned dollars.

Through its 13 years, the Harris Poll Reputation Quotient (RQ) study has shown that the reputations of traditional manufacturers have fared well, though their overall visibility as an industry has declined; it also has indicated a rising affinity for technology companies. Customer inclination towards strong leadership and technological innovation may be the catalyst, and it is within this environment that Apple reigns supreme. This year regional brick-and-mortar retailers are more prominent, and many once-leading American companies are noticeably absent from the 2012 Harris Poll RQ study, which asks the general public to measure the reputations of the 60 most visible companies in the country.

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New Research Contrasts Social Media Experiences of Adults and Teens

An interesting new report was released by the Pew Internet & American Life Project today; researchers Lee Rainie, Amanda Lenhart and Aaron Smith investigated the tone of life on social networking sites with a national survey of online adults in the U.S.

According to the researchers, the overall social and emotional climate of social networking sites (SNS) is a very positive one where adult users get personal rewards and satisfactions at far higher levels than they encounter anti-social people or have ill consequences from their encounters. The study found:

 

  • 85% of SNS-using adults say that their experience on the sites is that people are mostly kind, compared with 5% who say people they observe on the sites are mostly unkind and another 5% who say their answer depends on the situation.
  • 68% of SNS users said they had an experience that made them feel good about themselves.
  • 61% had experiences that made them feel closer to another person. (Many said they had both experiences.)
  • 39% of SNS-using adults say they frequently see acts of generosity by other SNS users and another 36% say they sometimes see others behaving generously and helpfully. By comparison, 18% of SNS-using adults say they see helpful behavior “only once in a while” and 5% say they never see generosity exhibited by others on social networking sites.

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New Study: Most Facebook users receive more from their Facebook friends than they give

Most Facebook users receive more from their Facebook friends than they give, according to a new study by the Pew Research Center that for the first time combines server logs of Facebook activity with survey data to explore the structure of Facebook friendship networks and measures of social well-being.

These data were then matched with survey responses. And the new findings show that over a one-month period:

  • 40% of Facebook users in our sample made a friend request, but 63% received at least one request
  • Users in our sample pressed the like button next to friends’ content an average of 14 times, but had their content “liked” an average of 20 times
  • Users sent 9 personal messages, but received 12
  • 12% of users tagged a friend in a photo, but 35% were themselves tagged in a photo

“The explanation for this pattern is fascinating for a couple of reasons,” noted Prof. Keith Hampton, the lead author of the Pew Internet report, Why most Facebook users get more than they give. “First, it turns out there are segments of Facebook power users who contribute much more content than the typical user.

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Inc. 500 Continue to Embrace Social Media and Add New Tools According to 4th Annual Benchmarking Study

Eighty-three percent of these companies are active with Facebook, Twitter, Blogging or other social media platforms.

The adoption of blogs by the Inc. 500 has increased by 5% over last year. Meanwhile, there has been explosive growth in the use of Twitter and Facebook by these companies. These were among the key findings of the latest benchmarking study conducted by Nora Ganim Barnes, Ph.D., Director of the Center for Marketing Research at the University of Massachusetts Dartmouth and Research Chair of the Society for New Communications Research.

The new report is the outcome of a statistically valid study of the 2010 Inc. 500 list. The study examined these institutions to quantify their adoption of social media tools. This is the fourth year that Barnes has tracked social media usage by this sector, and it is the only methodologically sound longitudinal study of its kind with every company in the Inc. 500 included.

The research shows that:
Social networking continues to lead the way:

  • 71% have corporate Facebook pages
  • 59% have corporate accounts on the relatively new Twitter
  • 50% have a public facing corporate blog
  • 44% say Facebook is the single most effective social networking platform they use

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American Express Launches “Social Media Show + Tell” to Help Small Businesses

Members of American Express’ New LinkedIn User Group, Business Knowledge Share, Can Get Free Tips, Strategies Directly From Insiders at the Top Social Media Platforms

Courtesy of American Express, small businesses now have a brand new resource available to help them grow and succeed through social media. Officially launching today, “Social Media Show + Tell” resides within American Express’ newly created Business Knowledge Share enhanced LinkedIn user group. Through a series of “show and tell” videos available to members, representatives from the most popular digital and social platforms — starting with Facebook — explain how their tools can have a formidable impact on small businesses and empower business owners to maximize the potential of the growing digital landscape.

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Study: Most Top Consumer Brands Still Not “Getting” Facebook

 


38 out of 48 Companies Still Have Company-Only or Company-Filtered Walls; 27 out of 48 Companies Did Not Respond to a Single Customer Reply; 94 Percent of Companies Land Visitors on a One-Way Communication Page

Though social media is universally pegged as a high priority for 2012, companies still aren’t listening to or communicating with consumers, suggests the latest A.T. Kearney Social Media Study, an investigation into the social media practices of Interbrand’s Top 50 Brands for 2011. Forty-eight of the Top 50 brands have a Facebook profile page, but activity levels vary drastically among them, and year-over-year comparisons show a continued reluctance on the part of most top-brand companies to embrace social media as a valuable part of customer outreach. At the same time, online messages from consumers have grown to a staggering quantity, indicating social media’s increasingly important role as a communications tool. One of the study’s key takeaways was that, for some companies, it may be better not to be present at all on Facebook than to project an uncommunicative or irrelevant picture of their brand.

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Pew Study: Tablet and E-book reader Ownership Nearly Double Over the Holiday Gift-Giving Period

A study released today by the Pew Research Center shows the share of adults in the United States who own tablet computers nearly doubled from 10% to 19% between mid-December and early January and the same surge in growth also applied to e-book readers, which also jumped from 10% to 19% over the same time period.

The number of Americans owning at least one of these digital reading devices jumped from 18% in December to 29% in January.

These findings are striking because they come after a period from mid-2011 into the autumn in which there was not much change in the ownership of tablets and e-book readers. However, as the holiday gift-giving season approached, the marketplace for both devices dramatically shifted. In the tablet world, Amazon’s Kindle Fire and Barnes and Noble’s Nook Tablet were introduced at considerably cheaper prices than other tablets. In the e-book reader world, some versions of the Kindle and Nook and other readers fell well below $100.

About the Survey
These results come from ongoing surveys by the Pew Research Center’s Internet & American Life Project aimed at tracking growth in the ownership of both devices. A pre-holiday survey was conducted among 2,986 people age 16 and older between November 16 and December 21, 2011,  and has a margin of error of +/- two percentage points. Telephone interviews for the pre-holiday survey were conducted in English and Spanish, by landline and cell phone. The post-holiday data come from the combined results of two surveys – one conducted January 5-8 among 1,000 adults age 18 and older and another conducted January 12-15 of 1,008 adults. The January surveys were conducted on landline and cell phones. They were conducted only in English. The combined surveys have a margin of error of +/- 2.4 percentage points.

For more information visit http://pewinternet.org/Reports/2012/E-readers-and-tablets.aspx

KEY FINDINGS: Tablet and e-book reader ownership surge in the holiday gift-giving period

The share of adults in the United States who own tablet computers nearly doubled from 10% to 19% between mid-December and early January and the same surge in growth also applied to e-book readers, which also jumped from 10% to 19% over the same time period.

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Teens, kindness and cruelty on the social web

The majority of teen social media users find online social networks to be “mostly kind” spaces, yet 88% have witnessed mean or cruel behavior there.

15% of social media-using teens say they have been the target of mean or cruel behavior on the sites.

Parents and peers serve as the most important influences and sources of advice on online safety issues.

As social media use has become pervasive in the lives of American teens, a new study by Pew finds that 69% of the teenagers who use social networking sites say their peers are mostly kind to one another on such sites. Still, 88% of these teens say they have witnessed people being mean and cruel to another person on the sites, and 15% report that they have been the target of mean or cruel behavior on social network sites.

Adult social network users are less likely to say they witness or experience this type of behavior, but they still report that it is prevalent: 69% of the adults who use social networking sites say they have seen people be mean and cruel to others on those sites.

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Nielsen: Americans Spend a Quarter of Online Time on Social Networks

Today the Nielsen Company released the Q3 – 2011 State of Social Media Report, a snapshot of the current social media landscape and audiences in the U.S. and other major markets. The report offers insights and provides some answers on exactly how powerful the influence of social media is on consumer behavior, both online and off.

The value of the time consumers spend online and on social networks and blogs continues to grow, the report shows, most visible through the influence on purchase decisions. For instance, 60 percent of people who use three or more digital means of research for product purchases learned about a specific brand or retailer from a social networking site.

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Betty White is America’s Golden Girl: Poll Finds Her Most-Trusted Celebrity; Charlie Sheen and Paris Hilton least favored.

Based on a recent Ipsos poll of over 2,000 U.S. adults, Betty White stands out as America’s favorite and most trusted personality, and the one whose endorsement of a company would be most likely to drive business.

Denzel Washington and Sandra Bullock Next in Popularity
Betty White gets the highest favorability rating among 100 well-known personalities with 86% of those surveyed expressing a favorable opinion of her (vs. only 3% an unfavorable one). The next most popular celebrities include Denzel Washington (rated favorably by 85%) and Sandra Bullock (84%). Also in the top 10 are: Clint Eastwood (83%), Tom Hanks (81%), Harrison Ford (80%), Kate Middleton – now the Duchess of Cambridge – (79%), Morgan Freeman (also 79%), Will Smith (77%), and Johnny Depp (76%).

Most of the 100 personalities rated in the survey come from the world of entertainment, news and sports. Elected officials were deliberately excluded from the list.

Paris Hilton and Charlie Sheen Most Unpopular Celebrities.
At the other end of the spectrum, only two of the 100 celebrities asked about were viewed unfavorably by an outright majority of respondents: Paris Hilton (with 60% expressing an unfavorable opinion of her vs. only 12% a favorable one) and Charlie Sheen (52% vs. 22%). The next most unpopular personalities among those rated are: Britney Spears and Kanye West (each of whom is viewed unfavorably by 45%), Arnold Schwarzenegger (44%), Tiger Woods (42%), Kim Kardashian (38%), Mel Gibson (33%), Donald Trump (31%), and LeBron James (29%). [Read more…]

Google+ Arrives Amidst Social Media Fatigue

Gartner Survey Highlights Consumer Fatigue with Social Media

There are signs of maturity in the social media market, as some users in certain segments are showing “social media fatigue”, according to a survey by Gartner, Inc. The survey reveals continued localization of usage, whereby certain country-specific social characteristics dictate preferences. However, large global brands such as Facebook are making headway in countries where they have not historically been strong. Gartner surveyed 6,295 respondents, between the ages of 13 and 74, in 11 developed and developing markets in December 2010 and January 2011. Consumers were asked about their use of and opinions about social media sites with the aim of examining usage trends and how enthusiastic users were about social media in general across a range of countries.

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CBS News Launches New Ad Campaign, Branding Itself the Network of ‘Original Reporting’

CBS News debuted a new promo on the “Early Show” this morning.The 30-second spot poses the question: “What is original reporting?” and features short clips of the CBS news team — including “Evening News” anchor Scott Pelley and chief White House correspondent Norah O’Donnell — before flashing to archival clips of “60 Minutes,” as the voiceover says “It’s not like we invented original reporting on television. Oh, wait: yes, we did.”

Digital Dependence of Today’s College Students Revealed in New Study

Findings show college students feel helpless without technology—checking their devices at least every 10 minutes and foregoing face time for Facebook®

CourseSmart™ and Wakefield Research recently completed a survey of more than 500 currently enrolled college students, providing insight on how mobile devices and technology have changed the traditional college experience and the role technology plays in students’ academic abilities and success. Today’s students are truly carrying a digital backpack with nearly a quarter (27%) of students surveyed listing their laptop as the most important item in their bag—almost three times the number of students who chose textbooks (10%).

The findings further reveal that students are completely dependent on technologies—eReaders, Smartphones, laptops and more—to get through their daily college routine. Nearly all of the students surveyed (98%) own a digital device. And 38% of students surveyed said that they could not go more than 10 minutes without checking in with their tech device—about the same amount of time it takes to walk to class. Largely based on the fact that technology helps students learn more efficiently, 85% of students reported that technology saves them time when studying—an average of two hours per day.

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Study: How People Are Engaging Journalists on Facebook & Best Practices

Earlier this year I conducted a study of Phoenix-area journalists regarding social media; among the findings was the heavy use of Facebook for information-gatering, searching for images and identifying potential sources for interviews. Facebook Journalist Program Managers Vadim Lavrusik and Betsy Cameron recently conducted a study looking at how people were engaging with Journalist Pages on Facebook, revealing more detailed insight into how journalists use Facebook to communicate.

“We hope that the findings, which focus on post dynamics, engagement and activity, will provide journalists with some best practices and insights on optimizing their engagement and distribution on Facebook to better reach their audiences,” they wrote in the blog sharing the results of that study. “We’ve also conducted research on how users are engaging with news organizations on Facebook and will be releasing the findings in the coming weeks. We hope that this serves as guide, but also a spark, for conversations about best practices in using Facebook as a journalist.”

Facebook Study Highlights:

  • Starting the conversation: Posts that include a question or call to action from the journalist received the highest amount of feedback.
  • Personal analysis is effective: Posts that included the journalist’s analysis and personal reflections had 20% more referral clicks than that of an average post.
  • Images work: Photos received 50% more likes than non-photo posts, and journalists who shared links that included a thumbnail image in the link preview received 65% more likes and 50% more comments than posts that did not include images.

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NBC News Partners With Facebook for Republican Debate in NH

NBC’s David Gregory to moderate a first-of-its-kind presidential debate in the first-in-the-nation primary state.

On the Sunday immediately before the New Hampshire Republican primary, NBC News’ “Meet the Press” and Facebook will present an innovative, multi-platform forum for the GOP presidential debate. In this unique venue, candidates will make their case to voters and viewers will be able to react and discuss within their online communities. The event will take place at 9 a.m. ET in the historic Chubb Theatre at the Capitol Center for the Arts in Concord,New Hampshire.

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New study shows social media influences where students choose to enroll for college

Educational Value is Prime Consideration in Students’ College Enrollment Choice, Though Economy Still Weighs on Decisions, Study Finds

Even two years after the height of the recession, economic concerns continue to influence where students choose to enroll for college, forcing many into a school that was not their first choice, according to the latest research from Maguire Associates and Fastweb.com. Ultimately, though, the primary factor in students’ decisions is a combination of perceived educational quality and costs.

Nearly 2,400 high school seniors were surveyed in follow-up to the annual College Decision Impact Survey that was conducted in January for insights into the factors that were most important in determining where these students enrolled. Key factors included use of social media and reliance on schools’ individual net price calculators (NPCs), which all US colleges and universities will be required to provide on their websites by late October 2011.

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CBS Evening News Posts Solid Debut With Scott Pelley as New Anchor

The CBS Evening News With Scott Pelley debut week showed strong gains in households and viewers, according to Nielsen data.  Against the same week last year, the CBS broadcast increased in households (up +3%) and viewers (up +6%), according to Nielsen live plus same day ratings for the week ending June 10, 2011. Pelley replaces anchor Katie Couric.

“We are extremely pleased with the quality of the broadcast and delighted with the increase in viewers who tuned in to see the ‘CBS Evening News with Scott Pelley,’” said Patricia Shevlin, Executive Producer of the broadcast.

The CBS Evening News with Scott Pelley was also up a significant +9% year-to-year in Nielsen’s top ten American markets.

National Ratings, June 6-10, 2011 (Ages 25-54)
3.8 (HH)       8          5,743               1.3

Same Week Last Year (June 7-11, 2010)
3.7 (HH)       8          5,440               1.3

Have you been watching? What do you think of Pelley and the new tone he brings to CBS News?

Want to promote your company on Facebook? Know the rules!

Nearly every day I see organizations violating Facebook’s rules for promotion and it’s not just small businesses; major brands are executing Facebook schemes that could result in the company being banned from the site, which has started to crack down on violations.

Before you engage any promotion on Facebook you need to review the official promotion guidelines, but here are the basic rules you need to know about promotions on Facebook:

You must use a third-party application to manage any contest on Facebook, no matter how big or small the prize. What is a third-party application? Check out any of the following providers: Wildfire, Fanappz, Vitrue, BuddyMedia, Votigo, ContextOptional, BulbStorm, NorthSocial, Momentus Media, Friend2Friend or Strutta.

You can not use Facebook features or functionality as a promotion’s registration or entry mechanism. For example, liking a Page or checking in to a Place cannot automatically register or enter users into a promotion.

You can not require users to take any action using any Facebook features or functionality other than liking a Page, checking in to a Place, or connecting to your app. For example, you can not hold a contest that requires users to like a post, comment on a post, or upload a photo.

Facebook promotions are a very effective way to build up your fan base and generate buzz – just make sure you are following all guidelines or you risk your organization being banned from the site. Have questions about social media promotion? Contact me.

Oprah by the numbers

The Nielsen Company reports that the Oprah Winfrey Show drew a 13.3 household (HH) rating in the metered market overnight ratings. That was the show’s biggest overnight rating in 17 years. That compares to Monday’s 10.2 HH rating, and Tuesday’s 10.7 HH rating. For the week ending May 15, Oprah averaged a 5.4 HH rating and 7.345 million viewers. No official word from Nielsen on average viewership yet but it should be somewhere around 17-18 million viewers.

Here are some other numbers:
$2.7 billion: Her current net worth according to Forbes.

9 million: Number of people who watched each of her shows on average between September 2004 and September 2005 according to The Nielsen Company.

6.5 million: The average number of viewers who watched each show during her most recent season, a 27% drop.

294,000: The average number of people watching OWN during prime time, according to Nielsen.

$1 million: Cost of a 30-second ad on Oprah’s final show on May 25th. That’s half what advertisers paid for the Friends finale in 2004.

6.1 million: Number of followers Oprah has on Twitter (as of May 26).

826: Number of times Oprah has tweeted.

Ashton Kutcher and UberMedia launch a Twitter App

UberMedia announced today that they have teamed up with actor Aston Kutcher to create his very own Twitter client, named A.Plus (based on Kutcher’s Twitter handle). The free application is available now at APlus-app.com.

CEO Bill Gross said in his blog “we’re very excited to help Ashton create his very own Twitter client. It’s a Windows and Mac Desktop client that we think you will love. It has 8 channels curated personally by Ashton, and a killer live-preview functionality (with a built-in browser) so you can see the links contained inside of Tweets live as you browse.”

Ashton says, “What we’ve built is a social media surfing device with curated channels to enhance the discovery process of the real-time web. I hope people enjoy it as much as I do.”

Kutcher posted this video on YouTube, talking about A.Plus. Are you going to try it?

Salesforce.com and Toyota to Create Social Network for Customers and Their Cars

New “Toyota Friend” to Be Powered by Salesforce Chatter

Salesforce.com and Toyota Motor Corporation announced today that they have formed a strategic alliance to build “Toyota Friend”, a private social network for Toyota customers and their cars. Toyota Friend will be powered by Salesforce Chatter, a private social network used by businesses, and will be offered, first in Japan, initially with Toyota’s electric vehicles (EV) and plug-in hybrid vehicles (PHV) due in 2012.

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Social Media Makes Local News Participatory, Provides Instant Viewer Feedback

Even in today’s digital era, television news remains the most prevalent source of daily news for Americans, according to the Pew Research Center. A recent Pew study shows that television remains the dominant source of news; 58% of Americans say they watched the news or a news program on television yesterday, a percentage that has changed little over the past decade. Even so, local television stations must be innovative to remain competitive and there are some interesting adaptations happening in the Phoenix market.

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FOX Announces Primetime Schedule for 2011-2012 Season

Four new comedies, three new dramas and one new unscripted series join schedule

Today FOX unveiled the primetime schedule for the 2011-2012 television season to the national advertising community during its annual Programming Presentation at The New Beacon Theatre.

“Nothing impacts culture the way a television show does,” said Rice. “And here at FOX, we have the most talked about, most followed, most creative shows that build connections between viewers and brands.”

“Going into next year, we’ve rejuvenated American Idol, built a core strength across the week and developed a really fresh, creative new lineup for next season,” said Reilly. “From razor-sharp comedies to epic dramas to a massive talent competition series, I think we have the goods to continue to be pop culture’s most vibrant platform, as well as the top network.” [Read more…]

Bing Makes Search Social With New Features

Search is becoming social with the addition of new social features announced by Bing today. The “decision engine” from Microsoft says bringing together the power of search and Facebook, people can now receive personalized search results based on the opinions of their friends simply by signing in to Facebook. New features, available today, make it easy to see what people’s Facebook friends like across the Web, incorporate the collective IQ of the Web into their decision-making and conduct conversational searches.

[Read more…]

Teens and the Media: Television is Dead and Facebook is Irresistible

The “media” is an undeniably powerful entity in our daily lives.  It’s even more invasive for teens and college students, a generation growing up with more forms of media choices than any other generation before them. “Stage of Life,” a blogging resource for high school students, Baby Boomers, and every life stage in between, wanted to know how teens felt about the media, so they asked its teen and college visitors, “What form of media impacts your life the most, and why?” as part of its national monthly writing contest series for students. [Read more…]

Facebook Releases Guide to Social Marketing Best Practices

Facebook has released the “Best Practice Guide For Marketing on Facebook,” a comprehensive overview of how to utilize the social media site for marketing your business, products or services. Specific to Facebook, the guide is a practical overview that provides real-life examples from brands like M&M’s, OnStar, Clorox, Shane Co., Adidas, Levi’s, Sephora, 1800Flowers.com and more.

[Read more…]