Live on Good Day: Tips for Job Seekers

It was a pleasure to be back on Good Day Sacramento discussing the Tri-County Job Fair and providing tips for viewers.

CBS News and PBS Shine at News & Documentary Emmy Awards

National Academy of Television Arts & SciencesWilliam J. Small, CBS News Chief and Former President of NBC News, Receives Lifetime Achievement Award

Winners of the 35th Annual News and Documentary Emmy® Awards were announced this week by the National Academy of Television Arts & Sciences (NATAS).  The News & Documentary Emmy® Awards were presented at a ceremony at Jazz at Lincoln Center’s Frederick P. Rose Hall in the Time Warner Center in New York City.

The event was attended by more than 900 television and news media industry executives, news and documentary producers and journalists. Emmy® Awards were presented in 43 categories, including the first-ever categories reserved for news & documentary programming in Spanish.

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In-studio with David Aizer

It was a pleasure to sit down with with Dave Aizer for this in-studio interview on ‘Inside South Florida’ discussing the new BSN program at the new  West Coast University campus in Miami, careers in nursing and the WCU nursing simulation center.

People Magazine: Dr. Jennifer Arnold gives commencement address

To read the article click on: http://www.people.com/article/jennifer-arnold-the-little-couple-commencement-address-west-coast-university

 

people screen shot

Study: Twitter is More Narcissistic Than Facebook

twitter logo

New research links narcissism with the number of Tweets college students post and finds that Tweeting is the preferred social platform for narcissists. Researcher Shaun Davenport from High Point University and his colleagues found: “Although ‘conversations’ can occur using Twitter, the medium is designed for one-way interactions where users ‘tweet’ information to their contacts. These contacts are labelled as ‘followers’ in Twitter rather than the more egalitarian label of ‘friends’ in Facebook. Given that narcissists have an inflated self-view and engage in a variety of strategies aimed at bringing attention to themselves, features unique to Twitter may be more appealing to narcissists than those on sites such as Facebook.”

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NBC-LA: Scooter Riding Pup Pays It Forward

Chiquita the Scoot Pooch

How to do a live interview on a morning TV show

Have you ever wondered what it’s like to be a guest on a morning TV news show? Experts are often asked to come on-air to share advice with viewers, and doing live interviews is a great way for your organization to get exposure, or to promote a public event. Live interviews are the most challenging for novice spokespeople because there is no editing – it is live television. Last year I was on Good Day Sacramento several times and my friend Gus shot this behind-the-scenes video during one interview:

As you can see, there is a lot happening in the studio. To give a good live interview, you must prepare ahead of time, practice what you’re going to say and focus on the anchor during the interview so the things happening around you are not a distraction. Some tips on giving live interviews include:

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“It Just Takes One” Campaign Underway for Boys & Girls Club of the Harbor Area


The Boys and Girls Club of the Harbor Area hopes you will be “the one” to make a financial gift of support this year. The local nonprofit, which has been serving kids in Orange County for more than 70 years, today launched its annual fundraising campaign known as “It Just Takes One” with the goal of raising $110,000 over the course of six weeks. It Just Takes One is launching with great momentum thanks to a gift of $70,000 from Newport Beach philanthropist David Pyle, who offered the donation as a matching gift. Mr. Pyle is the founder and CEO of American Career College, and the Executive Chairman of the Board of West Coast University.

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NBC 4 Los Angeles: Skateboarding pup finds new home

Skateboarding pup

Click here to see the story on NBC 4 website

Bryan Fazio’s Story

When I first heard about Brandman University student Bryan Fazio, I couldn’t believe it. Then, I met him and had the honor of helping him tell his story. He is a 25-year-old Navy veteran. You need to watch this piece I produced about him – it is amazing! Co-produced with Gustav Deutsch and videography direction by Eric Smith.

Bryan, you are a true inspiration!

Video Tribute to Class of 2013

My latest video producing – I used footage from the various commencement ceremonies we filmed this year and set it to a modern remixed version of ‘Pomp and Circumstance’ for this short piece to share via social media channels.

PBS feature about Reboot Workshop at Brandman

Graduating in May? Tips on Using Social Media to Find a Job

 

Good Day Sacramento: Going back to college

Good Day Sacramento: Resume Writing Advice

Using Social Media in Your Job Search

I had the pleasure of working with KMIR (NBC 6) reporter Jessica Fores on this story about using social media for job seekers.

New Year’s Resolutions to go back to school? Here’s some advice

Happy New Year! I have launched a new blog on Brandman Hub and was thrilled to be live in-studio on Good Day Sacramento to talk about it.

 

Coming soon: Twitter Nielsen TV Ratings

Nielsen and Twitter today announced an exclusive multi-year agreement to create the “Nielsen Twitter TV Rating” for the US market. Under this agreement, Nielsen and Twitter will deliver a syndicated-standard metric around the reach of the TV conversation on Twitter, slated for commercial availability at the start of the fall 2013 TV season.

“The Nielsen Twitter TV Rating is a significant step forward for the industry, particularly as programmers develop increasingly captivating live TV and new second-screen experiences, and advertisers create integrated ad campaigns that combine paid and earned media,” said Steve Hasker, President, Global Media Products and Advertiser Solutions at Nielsen. “As a media measurement leader we recognize that Twitter is the preeminent source of real-time television engagement data.”

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Survey Shows Small Businesses Investing More in Social Media, But Juggling Resources

VerticalResponse announced the results of an exclusive survey on how much time and money small businesses spend on social media. The company surveyed 462 small businesses on how much time they spend on social media activities, including finding and sharing content on popular social networks and blogging, and what tasks take the most time. VerticalResponse also inquired about marketing budgets.

The data are compiled in a social media infographic (with social sharing enabled and embed code) and reported below.

“Our survey confirms that small businesses are understanding the value of social media,” said Janine Popick, VerticalResponse CEO/founder. “They’re spending more time doing it, and investing more money into it at a faster rate. But the extra work will likely lead to time management issues, especially for the small business owner who’s handling social media on top of all the other responsibilities of running a company. This implies that small businesses are in need of tactics and tools now to help them save time.”

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Using Social Media in Your Job Search

Teens on Social Media: Many Benefits to Digital Life, But Downsides, Too

National survey finds teens’ widespread use of social networks is mostly positive, though many claim “addiction” to technology and express a desire to unplug

Nine out of 10 teenagers in America have used social media, and the majority of them perceive it to be a more positive than negative influence in their lives. But in spite of their widespread use of today’s technology, teens prefer talking in person over texting, tweeting, or connecting on Facebook, and many describe themselves as “addicted” to their digital devices.

Social Media, Social Life: How Teens View Their Digital Lives, a new report from Common Sense Media’s Program for the Study of Children and Media, provides the latest insights on teens’ use of media and technology and how they think it affects their relationships and feelings about themselves. This large-scale, nationally representative quantitative survey of more than 1,000 13- to 17-year-olds reveals that most teens think that social media has had a more positive than negative effect on their social and emotional well-being. Key findings include:

90% of teens have used some form of social media; 75% have a social networking site, and more than half (51%) of all teens check their social networking site at least once a day.

52% of all teens who use social media say that it has mainly helped their friendships, while only 4% say it has mainly hurt their friendships.

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Facebook Names Sheryl Sandberg to Board of Directors

Facebook announced today that Sheryl Sandberg, chief operating officer at Facebook, has joined the company’s board of directors.

Sandberg oversees Facebook’s business operations including sales, marketing, business development, legal, human resources, public policy and communications.

“Sheryl has been my partner in running Facebook and has been central to our growth and success over the years,” said Mark Zuckerberg, founder and CEO of Facebook in a company press release. “Her understanding of our mission and long-term opportunity, and her experience both at Facebook and on public company boards makes her a natural fit for our board.”

“Facebook is working every day to make the world more open and connected,” Sandberg said. “It’s a mission that I’m deeply passionate about, and I feel fortunate to be part of a company that is having such a profound impact in the world.”

Prior to Facebook, Sandberg was vice president of Global Online Sales and Operations at Google, where she built and managed the online sales channels for advertising and publishing and operations for consumer products worldwide. She previously served as Chief of Staff for the United States Treasury Department under President Bill Clinton and began her career as an economist with the World Bank. She received B.A. and M.B.A degrees from Harvard University.

Sandberg also serves on the boards of The Walt Disney Company, Women for Women International, the Center for Global Development and V-Day.

Along with Sandberg, Facebook’s current board members are: Mark Zuckerberg; Marc L. Andreessen, Andreessen Horowitz; Erskine B. Bowles, president emeritus, University of North Carolina system; James W. Breyer, Accel Partners; Donald E. Graham, chairman and CEO, The Washington Post Company; Reed Hastings, chairman and CEO, Netflix; and Peter A. Thiel, Founders Fund.

comScore and Facebook Release Research Paper “The Power of Like 2: How Social Marketing Works”

Report Presents Framework for Optimizing Earned and Paid Media Reach to Fans and Friends and New Research on Sales Lift Analysis

comScore and Facebook today released the second white paper in The Power of Like series, The Power of Like 2: How Social Marketing Works, including original analysis demonstrating ways in which exposure to earned and paid media on Facebook drives behavioral lifts in purchase behavior. The analysis leverages data and insights from the comScore Social Essentials™ and comScore AdEffx™ products. To download a complimentary copy of the report, please visit: www.comscore.com/like2.

“Social media continues to emerge as an important marketing channel and major brand marketers are devoting more time and attention to understanding its impact on consumers,” said Andrew Lipsman, comScore VP of Industry Analysis. “While marketers understand the importance of a channel that now accounts for 1 in every 7 minutes spent online, many are challenged to quantify its effectiveness. The Power of Like research sheds new light on how brands are able to deliver earned and paid media at scale, amplify its effects from Fans to Friends of Fans, and understand how exposure to these media can drive the desired consumer behaviors, including online and in-store purchase.”

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Study: In Spite of its popularity, Americans skeptical of social media

13th Allstate-National Journal Heartland Monitor Poll Shows Opportunities for Businesses and Political Leaders, But Authenticity and Openness Are Key

Americans believe participation in social media makes them more informed and influential as both consumers and citizens, even as they express clear skepticism about the trustworthiness of the information they find there, according to poll results announced today by The Allstate Corporation (NYSE: ALL) and National Journal.

The 13th quarterly Allstate-National Journal Heartland Monitor Poll explored how Americans incorporate social media into their consumer and community behaviors. Its findings reveal important themes about trust and influence, even as leaders in the public and private sectors increasingly use social media to engage consumers and voters.

Nearly two out of three American adults surveyed used social media in the last month. Although social media users are somewhat younger, more educated and more affluent than non-users on average, they closely align with the overall American public in their opinions about politics and the economy, as well as their perceptions of major institutions.

However, social media users report significantly higher levels of political and community activity, including volunteering for a community organization (69% of social media users versus 49% of non-users), signing campaign or community petitions (68% of users versus 50% of non-users), or attending a campaign rally (32% of users versus 22% of non-users). Social media users also are more likely to consult with others about buying a product or service (79% of users versus 60% of non-users) or change their minds about a product or service because of others’ opinions (64% of users versus 47% of non-users).

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How to spot propaganda on Twitter: Study identifies patterns of ‘hyperadvocacy’

As Election Day 2012 draws nearer, the “Twitterverse” promises to light up again and again with explosions of political opinion. But which tweets are the genuinely expressed feelings of individual users and which are systematic disseminations of information meant to support or discredit an idea—the textbook definition of propaganda?

A new study out of the Georgia Tech School of Computer Science calls such patterns of communication “hyperadvocacy.” The study identifies four characteristic behaviors of Twitter hyperadvocates, whose actions clearly separate them from the tweeting behavior of typical users. Associate Professor Nick Feamster directed the study, working with former postdoctoral researcher Cristian Lumezanu and Associate Professor Hans Klein of Georgia Tech’s School of Public Policy.

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Who’s Using Twitter? New Pew Research Shows 15% of Online Adults Tweet

The Pew Internet & American Life Project released its annual study of Twitter today. The report, written by Aaron Smith and Joanna Brenner, shows that overall adoption remains steady, but “typical day” usage continues to grow—8% of online adults now use Twitter on a typical day. African-Americans, young adults, and mobile users stand out for their high rates of Twitter usage.

According to the researchers, some 15% of online adults use Twitter as of February 2012, and 8% do so on a typical day. Although overall Twitter usage has nearly doubled since the Pew Research Center’s Internet & American Life Project  first asked a stand-alone Twitter question in November 2010, the 15% of online adults who use Twitter as of early 2012 is similar to the 13% of such adults who did so in May 2011. At the same time, the proportion of online adults who use Twitter on a typical day has doubled since May 2011 and has quadrupled since late 2010—at that point just 2% of online adults used Twitter on a typical day.1 The rise of smartphones might account for some of the uptick in usage because smartphone users are particularly likely to be using Twitter.

Several demographic groups stand out as having high rates of Twitter usage relative to their peers:

African-Americans — Black internet users continue to use Twitter at high rates. More than one quarter of online African-Americans (28%) use Twitter, with 13% doing so on a typical day.

Young adults — One quarter (26%) of internet users ages 18-29 use Twitter, nearly double the rate for those ages 30-49. Among the youngest internet users (those ages 18-24), fully 31% are Twitter users.

Urban and suburban residents — Residents of urban and suburban areas are significantly more likely to use Twitter than their rural counterparts.

Twitter use among 18-24 year olds increased dramatically between May 2011 and February 2012, both overall and on a “typical day” basis

Twitter use within the overall population remained steady over the last year, and usage rates within most major demographic groups changed little over the same time period. The youngest adults (those between the ages of 18 and 24) are the primary exception to this trend—nearly one third of internet users in this age group now use Twitter, up from 18% in May of 2011 and 16% in late 2010.3 Twitter use by those in their mid-20s to mid-40s largely leveled off in the last year after roughly doubling between late 2010 and mid 2011.

In addition to increasing on an overall basis, the proportion of young internet users who use Twitter on a typical day also doubled over the last year. Fully one in five internet users ages 18-24 (20%) now use Twitter on a typical day, up from 9% in May 2011.

Notably, “typical day” usage among slightly older adults (those ages 25-34) also doubled—from 5% of such internet users in May 2011 to 11% in February 2012—even as overall usage levels within this group remained stable over that time period.

Twitter and the “Mobile Difference”
We can also see this relationship between youth, mobility and Twitter use when looking specifically at Twitter use on mobile phones. Twitter usage is highly correlated with the use of mobile technologies, especially smartphones. One in five smartphone owners (20%) are Twitter users, with 13% using the service on a typical day. By contrast, internet users who own more basic mobile phones are roughly half as likely to use Twitter overall (9% do so), and just 3% of these more basic phone owners are “typical day” users.

Indeed, this correlation between Twitter adoption and smartphone ownership may help to explain the recent growth in Twitter usage among young adults. Those ages 18-24 are not just the fastest growing group when it comes to Twitter adoption over the last year—they also experienced the largest increase in smartphone ownership of any demographic group over the same time period.

In addition to asking internet users whether they ever use Twitter (regardless of the platform or device used) in our February 2012 tracking survey, we included a question in our April 2012 tracking survey in which we asked adult cell phone owners if they use Twitter specifically on their mobile phones. Overall we found that 9% of cell owners use Twitter on their phones, with 5% doing so on a typical day.4

As with general Twitter usage, smartphone owners are much more likely than average to use Twitter on their phones (overall 16% of smartphone owners use Twitter on their phones, and 10% do so on a typical day).

As with our general Twitter usage findings, cell owners ages 18-24 are more likely than older cell owners to use Twitter within the context of their mobile devices—fully one in five 18-24 year old cell owners (22%) use Twitter on their phones, and 15% do so on a typical day. African Americans and Latinos (both of whom have high rates of smartphone ownership) also stand out as heavy mobile Twitter users.

 

Fizziology Announces New Social Media Analytics for Television

Fizziology’s SocialDensity analytics quantify the value of a show beyond ratings.

Social media research company Fizziology is introducing SocialDensity, new analytics for buyers and sellers of television advertising to quantify the social impact of a show. A leader in theatrical film tracking of social media conversation since late 2009, Fizziology is now providing analysis and insights to television studios, networks, media agencies and brands.

Announced during television upfronts week, SocialDensity is designed to measure the social impact of programs and quantify the value of that impact. Because ratings are only one of the dimensions of value for advertisers and networks to consider, SocialDensity measures the influence, sharing and anticipation that can’t be assessed by ratings alone. Just as ratings services provide a numerical representation of viewership, SocialDensity provides ratings on a show’s volume and sentiment. This score can be used as a point of comparison with traditional ratings or combined to create a more holistic view of a program’s value.

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Thirty-Seven Percent of Companies Use Social Networks to Research Potential Job Candidates, Study Shows

Hiring managers share why they screen with social media, and explain what they’re looking for in candidates’ profiles

With the pervasive, worldwide adoption of social media, job seekers know that the all-important first impression is potentially made well before the first interview. But just how many hiring managers browse social media profiles, and what type of information are they hunting?

Nearly two in five companies (37 percent) use social networking sites to research job candidates, according to a new survey from CareerBuilder. Of the employers who do not research candidates on social media, 15 percent said their company prohibits the practice. Eleven percent report they do not currently use social media to screen, but plan to start.

The nationwide survey, which was conducted by Harris Interactive from February 9 to March 2, 2012, included more than 2,000 hiring managers and human resource professionals across industries and company sizes.

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How do TV and social media mix? New study shows social media penetrating airwaves

Social media is showing signs of connecting with TV viewers as nearly two-thirds (64 percent) of U.S. consumers surveyed recall seeing social media symbols such as Facebook “Likes” while watching television, according to an Accenture study. Moreover, one in three viewers (33 percent) have interacted with social media after seeing a social media symbol on their TV screen.

Accenture conducted this survey of U.S. television viewers to better understand the public’s perception of social media symbols that appear during programming and how effective they are. The survey found that among the 1,000 viewers surveyed, the majority said they had noticed and were also familiar with how to interact with social media symbols while watching TV, including the Facebook “Like” symbol (42 percent), QR codes (28 percent), Twitter Hashtags (18 percent) and Shazam symbols (9 percent).

One-third (33 percent) of those surveyed said they had actually interacted with the symbols while watching TV by “liking” the TV program on Facebook (20 percent), scanning a QR code (11 percent), searching for the Hashtag on Twitter (7 percent) or scanning the Shazam symbol (5 percent).

“Social media and social networking are exploding across television screens as networks use social media to enable audiences to interact directly with related content for a richer viewing experience,” said Robin Murdoch, Accenture’s global Internet segment managing director. “This has huge revenue growth potential as social media applications build program viewer loyalty and drive online advertising opportunities.”

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Sneak Peak at Kathy Griffin’s New Talk Show on Bravo

 

Joe Attended the Final Rehearsal of Kathy Griffin’s new show debuting this week on Bravo

 

I’m a big fan of two-time Emmy winner Kathy Griffin and a long time ‘D-List’ devote, so you can imagine my delight when I learned about her new show on Bravo. After six seasons of ‘My Life on the D-List’ and 13 televised stand-up specials since 2005 (with two more to come later this year), the network premieres ‘Kathy’ this week (Thursdays, 10PM).

On Friday night I was in the audience for the final rehearsal of ‘Kathy’ at Sunset Bronson Studios in Hollywood. Joined by rising PR star Frank Fay (@frankfay), we enjoyed an intimate sneak peak at the new show and I have no doubt it will delight audiences and add to the growing legion of Kathy Griffin fans. I’m also certain that there will be a lot of bleeped out words, even for a late-night cable program. It was hilarious!

Bravo describes ‘Kathy’ as a one hour talk show where “the original gossip girl will have a whole hour to deflate the egos of everyone who is anyone and those who think they’re someone. ‘Kathy’ will showcase Griffin’s unique take on celebrities, co-workers, friends, politicians, and yes, even her own boxed-wine swilling mother, Maggie. She’ll be burning the last of her already very few bridges all while enforcing a clothing optional work environment.”

 

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