How to do a live interview on a morning TV show

Have you ever wondered what it’s like to be a guest on a morning TV news show? Experts are often asked to come on-air to share advice with viewers, and doing live interviews is a great way for your organization to get exposure, or to promote a public event. Live interviews are the most challenging for novice spokespeople because there is no editing – it is live television. Last year I was on Good Day Sacramento┬áseveral times and my friend Gus shot this behind-the-scenes video during one interview:

As you can see, there is a lot happening in the studio. To give a good live interview, you must prepare ahead of time, practice what you’re going to say and focus on the anchor during the interview so the things happening around you are not a distraction. Some tips on giving live interviews include:

[Read more…]