New study shows social media influences where students choose to enroll for college

Educational Value is Prime Consideration in Students’ College Enrollment Choice, Though Economy Still Weighs on Decisions, Study Finds

Even two years after the height of the recession, economic concerns continue to influence where students choose to enroll for college, forcing many into a school that was not their first choice, according to the latest research from Maguire Associates and Fastweb.com. Ultimately, though, the primary factor in students’ decisions is a combination of perceived educational quality and costs.

Nearly 2,400 high school seniors were surveyed in follow-up to the annual College Decision Impact Survey that was conducted in January for insights into the factors that were most important in determining where these students enrolled. Key factors included use of social media and reliance on schools’ individual net price calculators (NPCs), which all US colleges and universities will be required to provide on their websites by late October 2011.

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