Bing Makes Search Social With New Features

Search is becoming social with the addition of new social features announced by Bing today. The “decision engine” from Microsoft says bringing together the power of search and Facebook, people can now receive personalized search results based on the opinions of their friends simply by signing in to Facebook. New features, available today, make it easy to see what people’s Facebook friends like across the Web, incorporate the collective IQ of the Web into their decision-making and conduct conversational searches.

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Facebook Now Accounts for Nearly 1 in 3 Online Display Ads in U.S.

comScore says U.S. Online Display Advertising Market Delivers 1.1 Trillion Impressions in Q1 2011

comScore today released an overview of the U.S. online display advertising market for Q1 2011 based on data from comScore Ad Metrix, indicating that nearly 1.11 trillion display ads were delivered to U.S. Internet users during the quarter. Facebook accounted for 346 billion impressions, nearly double the number it delivered in Q1 2010, and accounting for nearly one third of all display ad impressions delivered.

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Facebook Beats Yahoo in Media Video Traffic

Google is the dominant leader when it comes to generating views of media videos on the Web, historically followed by Yahoo in second place. But, according to a report on Online Video & The Media Industry released jointly by Tubemogul and Brightcove, Facebook has surpassed Yahoo in the third quarter of 2010 to become the second most popular source of clicks to online videos at media sites. (The study measures video views with a focus on newspaper, magazine, broadcast and online media sites).

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Nielson: Social Networks/Blogs Now Account for One in Every Four and a Half Minutes Online

According to a Nielson report released Tuesday, three of the world’s most popular brands online are social-media related (Facebook, YouTube and Wikipedia) and people in the world now spend over 110 billion minutes on social networks and blog sites. This equates to 22 percent of all time online or one in every four and half minutes.

For the first time ever, social network or blog sites are visited by three quarters of global consumers who go online, after the numbers of people visiting these sites increased by 24% over last year. The average visitor spends 66% more time on these sites than a year ago, almost 6 hours in April 2010 versus 3 hours, 31 minutes last year. [Read more…]

Microsoft Beats Google, Yahoo in Total Time Spent Online

ComScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, released a study of online engagement at the top worldwide properties based on data from its comScore World Metrix service. The study found that Microsoft Sites captured nearly 15 percent of time spent online worldwide in September, making it the most engaging global property, followed by Google Sites and Yahoo! Sites. Facebook.com, which continues to see significant growth on a worldwide basis, was the fourth most engaging destination with visitors spending 1.4 billion hours on the site in September, up 193 percent from the previous year.

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