I spent the morning on Labor Day this year with my friends at Good Day Sacramento for two live in-studio segments about the teacher shortage in California, and an exciting new program launching at Brandman University. Check out the clips below.
Joe Cockrell, Expert Consultant
Specializing in social media, video production, media relations, marketing in California.
I spent the morning on Labor Day this year with my friends at Good Day Sacramento for two live in-studio segments about the teacher shortage in California, and an exciting new program launching at Brandman University. Check out the clips below.
Have you ever wondered what it’s like to be a guest on a morning TV news show? Experts are often asked to come on-air to share advice with viewers, and doing live interviews is a great way for your organization to get exposure, or to promote a public event. Live interviews are the most challenging for novice spokespeople because there is no editing – it is live television. Last year I was on Good Day Sacramento several times and my friend Gus shot this behind-the-scenes video during one interview:
As you can see, there is a lot happening in the studio. To give a good live interview, you must prepare ahead of time, practice what you’re going to say and focus on the anchor during the interview so the things happening around you are not a distraction. Some tips on giving live interviews include:
“Joe is one of the best PR professionals in the business. He knows just what to do, who to call, and how to make things happen. His ability to connect and be on point is one of the traits that differentiates him from others. Joe’s creativity combined with his empathy and intelligence make him one of a kind.”
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