Fizziology Announces New Social Media Analytics for Television

Fizziology’s SocialDensity analytics quantify the value of a show beyond ratings.

Social media research company Fizziology is introducing SocialDensity, new analytics for buyers and sellers of television advertising to quantify the social impact of a show. A leader in theatrical film tracking of social media conversation since late 2009, Fizziology is now providing analysis and insights to television studios, networks, media agencies and brands.

Announced during television upfronts week, SocialDensity is designed to measure the social impact of programs and quantify the value of that impact. Because ratings are only one of the dimensions of value for advertisers and networks to consider, SocialDensity measures the influence, sharing and anticipation that can’t be assessed by ratings alone. Just as ratings services provide a numerical representation of viewership, SocialDensity provides ratings on a show’s volume and sentiment. This score can be used as a point of comparison with traditional ratings or combined to create a more holistic view of a program’s value.

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