What Americans Do Online: Social Media and Games Dominate Activity

Americans spend nearly a quarter of their time online on social networking sites and blogs, up from 15.8 percent just a year ago (43 percent increase) according to new research released from The Nielsen Company.

The latest from Nielsen research shows that Americans devote six hours of online time every month to social networking sites and blogs. That’s almost a quarter of the time they spend on the Internet, up from 16 percent just a year ago.

“Despite the almost unlimited nature of what you can do on the web, 40 percent of U.S. online time is spent on just three activities – social networking, playing games and emailing leaving a whole lot of other sectors fighting for a declining share of the online pie,” said Nielsen analyst Dave Martin in a press release.

[Read more…]

How Facebook Saved A Dog’s Life

Meet Pavel, a two-year-old Pit Bull who somehow found his way into my back yard last week. He was covered in ticks and emaciated – it was obvious he was a stray who had been roaming in the extreme heat for some time. Being the dog lover I am, I took Pavel in, tended to some of his wounds, gave him fresh water and food. He is a very sweet and docile dog who was clearly a great pet, but there was no way to identify his owners – he had no collar and no microchip. I posted photos of him on Pets911 and put up a public posting on Facebook. I checked with neighbors to see if any of them recognize the dog, to no avail.

As much as I wanted to keep him around, we already have three dogs and Pavel needed medical attention, so I called Maricopa County Animal Control. Pavel was taken to the County shelter on 27th Avenue in Phoenix. That evening, my friend Jordan Sperko asked me what would happen to the dog. He saw my posting on Facebook and was interested in taking Pavel in; he wanted to adopt a dog and was specifically looking for a Pit Bull. 

Thrilled at this news, we contacted the shelter to see if anybody had claimed him. They said no, and we learned that he had been scheduled for euthanasia. Maricopa County takes in some 150 – 200 stray dogs every day and simply does not have the facilities to keep them all for adoption. In addition, Pavel’s physical condition would probably deter potential adopters. 

Jordan immediately went to the shelter to see Pavel and it was love at first sight. He pleaded with the shelter manager to release the dog to him for adoption. This morning, I joined Jordan as he “officially” adopted Pavel! After some minor medical procedures, Pavel will be going to his new forever home on Thursday afternoon. I am beyond thrilled that this story has a happy ending! Please join me in applauding Jordan Sperko for being a hero – he has saved Pavel’s life… all thanks to Facebook! We look forward to seeing Pavel for doggie play dates soon!

Jordan officially adopted Pavel today!

 

Nielson: Social Networks/Blogs Now Account for One in Every Four and a Half Minutes Online

According to a Nielson report released Tuesday, three of the world’s most popular brands online are social-media related (Facebook, YouTube and Wikipedia) and people in the world now spend over 110 billion minutes on social networks and blog sites. This equates to 22 percent of all time online or one in every four and half minutes.

For the first time ever, social network or blog sites are visited by three quarters of global consumers who go online, after the numbers of people visiting these sites increased by 24% over last year. The average visitor spends 66% more time on these sites than a year ago, almost 6 hours in April 2010 versus 3 hours, 31 minutes last year. [Read more…]

Nielsen; Facebook and Twitter Post Large Year over Year Gains in Unique Users

According to a report released by Nielsen today, the total time spent on social networking sites by users worldwide grew more than 100% over the past year, as Facebook and Twitter posted massive gains in unique users.
Traffic to Facebook.com was up 69% year-over-year through March, while Twitter saw a 45% increase in site traffic during the period.

Globally, the total minutes spent on social networks monthly saw a more than 100% gain over the same time last year, driving the average time per person spent on social networks to over six hours per month.

View the report at http://blog.nielsen.com.

More Women Engaging Social Media, Prefer Facebook

Among Women, Facebook Dominates and Twitter is Growing Rapidly; But Study Reveals Important Differences in Social Network Usage

Women have truly integrated social media into every part of their lives, from friends and family, to networking, to shopping. SheSpeaks today announced the findings of a new study, revealing 86% of women are now using popular social networks, a 48% increase compared to one year ago. In addition, social networks including Facebook, MySpace and Twitter, have emerged as key drivers of purchase intent among women, with one-half (50%) of social media users reporting they have purchased products because of information on social networking sites, and 40% reporting they have used coupon codes found on social networks.

The second annual Social Media Study of the national SheSpeaks membership, yielding more than 1,500 responses, revealed the most dramatic increase in social media use was among women 50+ years of age, whose participation grew from 31% in 2008 to 70% in 2009. Social media participation was up across all age groups this year, with participation among younger women up 10% compared to 2008. In addition, more women are frequently logging into social networking sites since 2008, with 36% more women reporting they log in at least once per day (73% vs. 53%).

“Last year our members were going online primarily to research purchases, but now they are looking to social media to help them research, guide and facilitate every kind of transaction, from social exchanges to purchases,” said Aliza Freud, Founder and CEO of SheSpeaks. “Women have become more comfortable using social media, and for marketers, the overall growth and habitual use of social media represents opportunities to reach and engage women of all ages, and influence their purchase decisions.”

Facebook has dominated social media this year with 95% of those women who use social networks on Facebook, up 46% from one year ago. MySpace participation declined over the last year (63% to 42%), while nearly 40% of the women surveyed reported they have Twitter accounts. Although many women use both Facebook and Twitter, an astounding 80% prefer Facebook. In fact, 25% of those surveyed abandoned Twitter after creating their accounts, while Facebook use only declined 7% for women after creating Twitter accounts. Facebook users also reported they are two times more likely to log in daily (72%), compared to Twitter users (36%).

 “Although Facebook is currently more popular than Twitter among women, they each share a purpose in women’s lives,” said Freud. “Facebook serves women’s need to interact with friends and share photos, while Twitter has become a tool that is primarily used for professional networking and learning about up-to-the-minute news, promotions and deals.”

The study also found online video has grown in popularity over the last year. Almost 40% of the women surveyed reported they frequently watch video and TV content online, and 85% say they watch it frequently or sometimes. A separate poll of SheSpeaks members found that clips from news and TV programming were the most commonly watched type of online video in the prior week (68%), followed by videos that are forwarded (49%), full news and TV programs (40%), and videos posted by friends (40%). Entertaining advertisements were the least popular type of video, but were still watched by one-third of women within the last week.

“Our members are spending more time watching video on the Web, especially now that more premium content is available,” said SheSpeaks CMO Fiona Pietruski. “It is important for marketers to recognize that influential female consumers are spending their time with many types of digital media, where they can be reached with advertising and marketing messaging.”

Additional results from the SheSpeaks Second Annual Social Media Study can be found at: www.shespeaks.com/research.

About SheSpeaks
SheSpeaks is a social media platform that creates and operates consumer insights and influencer communities. At Shespeaks.com, women members gain access to products and services, and a forum to offer their honest feedback directly to the companies that create them. For participating brands, including Garnier, Heinz, Food Network, Philips, AOL and more, SheSpeaks offers a tremendous opportunity to spark consumer’s interest, obtain candid feedback, grow word-of-mouth awareness and build long-term brand advocates. Clients also work with SheSpeaks to facilitate branded experiences, including home parties and branded online communities. For more information, visit www.shespeaks.com/corp.

My Happy Dance for Peter Shankman: “Twiller”

We did this all in one day- we had 12 hours, from 9AM to 9PM to learn as much of the Zombie March from “Thriller” as possible and then go to First Studio in Phoenix to shoot the video. Trust me, every muscle in my body hurt for two days and I have newfound respect for professional dancers.

I’d like to thank all of my social media friends who helped make this happen:

  • Jeremiah Cohick (@JeremiahLee) and Arthur Nicholls (@arthurnicholls) who drove all the way from Los Angeles! I met Jeremiah on Twitter a few months ago and we had only met once in person, yet they were willing to drive across the desert to come and help.
  • Jose Gonzalez (@Jose602) from the Torch Theatre, who graciously provided rehearsal space at Space 55 for us during the day.
  • Kevin Horton (@tvkevin) who I met a few months ago on Facebook. Kevin owns tvkevin productions and is one of the most talented video producers in the area. A veteran news and entertainment photographer with an eye for details that will make your project shine, I recommend you hire him for your video needs!
  • Phoenix dance instructors Andrew Balderrama and Cullen Daniel, who both responded to a posting on Facebook for choreography help- we had never met in person, only knew each other through mutual friends on Facebook. And hey, we are geeks with no rhythm… this wasn’t easy for any dance instructor!
  • Ken and Laurie Easley saved us from the extreme heat advisory (we were orginially going to shoot Thriller outside in a spooky alley downtown). Ken Easley is a commercial photographer in Phoenix and owns First Studio, the very first TV station built in Phoenix in 1949. It has been converted into a unique space for video production and photography. The space is available for rent!
  • Mike Chesworth, a Phoenix-based freelance film producer and editor helped us immensely with costume preparation, studio direction during the Thriller shoot, and editing.
  • And last, but certainly not least, Paul Hanavan (@phanavan) and Kennelle Clark: my two dearest friends and consummate supporters. Thank you for all you do… Paul became a backup dancer when somebody didn’t show up and Kennelle managed logistics and the ever-important food for the day.