Social Media Moms Choose Sex Over Facebook This Valentine’s Day

If given the choice to go without one thing for Valentine’s Day, about 76% of social media savvy women choose to give up Facebook over sex with their spouse or partner, according to a new survey by SocialMoms.com, a network of 35,000 influential moms who are active in social media.

Results of the SocialMoms 2012 Valentine’s Day Survey revealed the need for human connection significantly outweighs those connections made via social media. The average SocialMoms.com member is ranked in the top .05% of all Twitter users by follower count, is five times more likely than the average woman in the US to carry a smartphone, and twice as likely to own a tablet computer.

[Read more…]

New Research Contrasts Social Media Experiences of Adults and Teens

An interesting new report was released by the Pew Internet & American Life Project today; researchers Lee Rainie, Amanda Lenhart and Aaron Smith investigated the tone of life on social networking sites with a national survey of online adults in the U.S.

According to the researchers, the overall social and emotional climate of social networking sites (SNS) is a very positive one where adult users get personal rewards and satisfactions at far higher levels than they encounter anti-social people or have ill consequences from their encounters. The study found:

 

  • 85% of SNS-using adults say that their experience on the sites is that people are mostly kind, compared with 5% who say people they observe on the sites are mostly unkind and another 5% who say their answer depends on the situation.
  • 68% of SNS users said they had an experience that made them feel good about themselves.
  • 61% had experiences that made them feel closer to another person. (Many said they had both experiences.)
  • 39% of SNS-using adults say they frequently see acts of generosity by other SNS users and another 36% say they sometimes see others behaving generously and helpfully. By comparison, 18% of SNS-using adults say they see helpful behavior “only once in a while” and 5% say they never see generosity exhibited by others on social networking sites.

[Read more…]

New Study: Most Facebook users receive more from their Facebook friends than they give

Most Facebook users receive more from their Facebook friends than they give, according to a new study by the Pew Research Center that for the first time combines server logs of Facebook activity with survey data to explore the structure of Facebook friendship networks and measures of social well-being.

These data were then matched with survey responses. And the new findings show that over a one-month period:

  • 40% of Facebook users in our sample made a friend request, but 63% received at least one request
  • Users in our sample pressed the like button next to friends’ content an average of 14 times, but had their content “liked” an average of 20 times
  • Users sent 9 personal messages, but received 12
  • 12% of users tagged a friend in a photo, but 35% were themselves tagged in a photo

“The explanation for this pattern is fascinating for a couple of reasons,” noted Prof. Keith Hampton, the lead author of the Pew Internet report, Why most Facebook users get more than they give. “First, it turns out there are segments of Facebook power users who contribute much more content than the typical user.

[Read more…]

Study: Most Top Consumer Brands Still Not “Getting” Facebook

 


38 out of 48 Companies Still Have Company-Only or Company-Filtered Walls; 27 out of 48 Companies Did Not Respond to a Single Customer Reply; 94 Percent of Companies Land Visitors on a One-Way Communication Page

Though social media is universally pegged as a high priority for 2012, companies still aren’t listening to or communicating with consumers, suggests the latest A.T. Kearney Social Media Study, an investigation into the social media practices of Interbrand’s Top 50 Brands for 2011. Forty-eight of the Top 50 brands have a Facebook profile page, but activity levels vary drastically among them, and year-over-year comparisons show a continued reluctance on the part of most top-brand companies to embrace social media as a valuable part of customer outreach. At the same time, online messages from consumers have grown to a staggering quantity, indicating social media’s increasingly important role as a communications tool. One of the study’s key takeaways was that, for some companies, it may be better not to be present at all on Facebook than to project an uncommunicative or irrelevant picture of their brand.

[Read more…]

Teens, kindness and cruelty on the social web

The majority of teen social media users find online social networks to be “mostly kind” spaces, yet 88% have witnessed mean or cruel behavior there.

15% of social media-using teens say they have been the target of mean or cruel behavior on the sites.

Parents and peers serve as the most important influences and sources of advice on online safety issues.

As social media use has become pervasive in the lives of American teens, a new study by Pew finds that 69% of the teenagers who use social networking sites say their peers are mostly kind to one another on such sites. Still, 88% of these teens say they have witnessed people being mean and cruel to another person on the sites, and 15% report that they have been the target of mean or cruel behavior on social network sites.

Adult social network users are less likely to say they witness or experience this type of behavior, but they still report that it is prevalent: 69% of the adults who use social networking sites say they have seen people be mean and cruel to others on those sites.

[Read more…]

Nielsen: Americans Spend a Quarter of Online Time on Social Networks

Today the Nielsen Company released the Q3 – 2011 State of Social Media Report, a snapshot of the current social media landscape and audiences in the U.S. and other major markets. The report offers insights and provides some answers on exactly how powerful the influence of social media is on consumer behavior, both online and off.

The value of the time consumers spend online and on social networks and blogs continues to grow, the report shows, most visible through the influence on purchase decisions. For instance, 60 percent of people who use three or more digital means of research for product purchases learned about a specific brand or retailer from a social networking site.

[Read more…]

Half of American adults use Facebook or other social networks

Fully 65% of adult internet users now say they use a social networking site like MySpace, Facebook or LinkedIn, up from 61% one year ago, according to new data released by the Pew Research Center. This marks the first time in Pew Internet surveys that 50% of all adults use social networking sites. The frequency of social networking site usage among young adult internet users under age 30 was stable over the last year – 61% of online Americans in that age cohort now use social networking sites on a typical day, compared with 60% one year ago. However, among the Boomer-aged segment of internet users ages 50-64, social networking site usage on a typical day grew a significant 60% (from 20% to 32%).

“The graying of social networking sites continues, but the oldest users are still far less likely to be making regular use of these tools,” said Mary Madden, Senior Research Specialist and co-author of the report. “While seniors are testing the waters, many Baby Boomers are beginning to make a trip to the social media pool part of their daily routine.”

In a separate question, when social networking users were asked for one word to describe their experiences using social networking sites, “good” was the most common response (as seen in this word cloud). Overall, positive responses far outweighed the negative and neutral words that were associated with social networking sites (more than half of the respondents used positive terms). Users repeatedly described their experiences as “fun,” “great,” “interesting” and “convenient.” Less common were superlatives such as “astounding,” “necessity,” and “empowering.”

To read the report visit http://pewinternet.org/Reports/2011/Social-Networking-Sites/Overview.aspx

 

 

Google+ Arrives Amidst Social Media Fatigue

Gartner Survey Highlights Consumer Fatigue with Social Media

There are signs of maturity in the social media market, as some users in certain segments are showing “social media fatigue”, according to a survey by Gartner, Inc. The survey reveals continued localization of usage, whereby certain country-specific social characteristics dictate preferences. However, large global brands such as Facebook are making headway in countries where they have not historically been strong. Gartner surveyed 6,295 respondents, between the ages of 13 and 74, in 11 developed and developing markets in December 2010 and January 2011. Consumers were asked about their use of and opinions about social media sites with the aim of examining usage trends and how enthusiastic users were about social media in general across a range of countries.

[Read more…]

Digital Dependence of Today’s College Students Revealed in New Study

Findings show college students feel helpless without technology—checking their devices at least every 10 minutes and foregoing face time for Facebook®

CourseSmart™ and Wakefield Research recently completed a survey of more than 500 currently enrolled college students, providing insight on how mobile devices and technology have changed the traditional college experience and the role technology plays in students’ academic abilities and success. Today’s students are truly carrying a digital backpack with nearly a quarter (27%) of students surveyed listing their laptop as the most important item in their bag—almost three times the number of students who chose textbooks (10%).

The findings further reveal that students are completely dependent on technologies—eReaders, Smartphones, laptops and more—to get through their daily college routine. Nearly all of the students surveyed (98%) own a digital device. And 38% of students surveyed said that they could not go more than 10 minutes without checking in with their tech device—about the same amount of time it takes to walk to class. Largely based on the fact that technology helps students learn more efficiently, 85% of students reported that technology saves them time when studying—an average of two hours per day.

[Read more…]

Study: How People Are Engaging Journalists on Facebook & Best Practices

Earlier this year I conducted a study of Phoenix-area journalists regarding social media; among the findings was the heavy use of Facebook for information-gatering, searching for images and identifying potential sources for interviews. Facebook Journalist Program Managers Vadim Lavrusik and Betsy Cameron recently conducted a study looking at how people were engaging with Journalist Pages on Facebook, revealing more detailed insight into how journalists use Facebook to communicate.

“We hope that the findings, which focus on post dynamics, engagement and activity, will provide journalists with some best practices and insights on optimizing their engagement and distribution on Facebook to better reach their audiences,” they wrote in the blog sharing the results of that study. “We’ve also conducted research on how users are engaging with news organizations on Facebook and will be releasing the findings in the coming weeks. We hope that this serves as guide, but also a spark, for conversations about best practices in using Facebook as a journalist.”

Facebook Study Highlights:

  • Starting the conversation: Posts that include a question or call to action from the journalist received the highest amount of feedback.
  • Personal analysis is effective: Posts that included the journalist’s analysis and personal reflections had 20% more referral clicks than that of an average post.
  • Images work: Photos received 50% more likes than non-photo posts, and journalists who shared links that included a thumbnail image in the link preview received 65% more likes and 50% more comments than posts that did not include images.

[Read more…]

Pivot Study Shows Future of Advertising will be Influenced by Consumer Behavior in Social Networks

84% of brands encourage user involvement with social advertising campaigns

The Pivot Conference today released findings from its industry survey of 230 brand managers, executives, and marketing professionals. The research, mainly conducted to reveal the interest in and utilization of Social Advertising, provided high-level insights into the state and future of the industry.

Presented by Editorial Director and Conference Producer Brian Solis, the research revealed that the future of advertising will be largely influenced by consumer behavior in social networks. “Those brands that listen, measure and evolve programs as a result, will push advertising forward—to the benefit of consumers and ultimately the brand,” according to Solis. “Those brands that are ready to move the industry ahead will be at Pivot.”

[Read more…]

NBC News Partners With Facebook for Republican Debate in NH

NBC’s David Gregory to moderate a first-of-its-kind presidential debate in the first-in-the-nation primary state.

On the Sunday immediately before the New Hampshire Republican primary, NBC News’ “Meet the Press” and Facebook will present an innovative, multi-platform forum for the GOP presidential debate. In this unique venue, candidates will make their case to voters and viewers will be able to react and discuss within their online communities. The event will take place at 9 a.m. ET in the historic Chubb Theatre at the Capitol Center for the Arts in Concord,New Hampshire.

[Read more…]

New study shows social media influences where students choose to enroll for college

Educational Value is Prime Consideration in Students’ College Enrollment Choice, Though Economy Still Weighs on Decisions, Study Finds

Even two years after the height of the recession, economic concerns continue to influence where students choose to enroll for college, forcing many into a school that was not their first choice, according to the latest research from Maguire Associates and Fastweb.com. Ultimately, though, the primary factor in students’ decisions is a combination of perceived educational quality and costs.

Nearly 2,400 high school seniors were surveyed in follow-up to the annual College Decision Impact Survey that was conducted in January for insights into the factors that were most important in determining where these students enrolled. Key factors included use of social media and reliance on schools’ individual net price calculators (NPCs), which all US colleges and universities will be required to provide on their websites by late October 2011.

[Read more…]

Want to promote your company on Facebook? Know the rules!

Nearly every day I see organizations violating Facebook’s rules for promotion and it’s not just small businesses; major brands are executing Facebook schemes that could result in the company being banned from the site, which has started to crack down on violations.

Before you engage any promotion on Facebook you need to review the official promotion guidelines, but here are the basic rules you need to know about promotions on Facebook:

You must use a third-party application to manage any contest on Facebook, no matter how big or small the prize. What is a third-party application? Check out any of the following providers: Wildfire, Fanappz, Vitrue, BuddyMedia, Votigo, ContextOptional, BulbStorm, NorthSocial, Momentus Media, Friend2Friend or Strutta.

You can not use Facebook features or functionality as a promotion’s registration or entry mechanism. For example, liking a Page or checking in to a Place cannot automatically register or enter users into a promotion.

You can not require users to take any action using any Facebook features or functionality other than liking a Page, checking in to a Place, or connecting to your app. For example, you can not hold a contest that requires users to like a post, comment on a post, or upload a photo.

Facebook promotions are a very effective way to build up your fan base and generate buzz – just make sure you are following all guidelines or you risk your organization being banned from the site. Have questions about social media promotion? Contact me.

Bing Makes Search Social With New Features

Search is becoming social with the addition of new social features announced by Bing today. The “decision engine” from Microsoft says bringing together the power of search and Facebook, people can now receive personalized search results based on the opinions of their friends simply by signing in to Facebook. New features, available today, make it easy to see what people’s Facebook friends like across the Web, incorporate the collective IQ of the Web into their decision-making and conduct conversational searches.

[Read more…]

Teens and the Media: Television is Dead and Facebook is Irresistible

The “media” is an undeniably powerful entity in our daily lives.  It’s even more invasive for teens and college students, a generation growing up with more forms of media choices than any other generation before them. “Stage of Life,” a blogging resource for high school students, Baby Boomers, and every life stage in between, wanted to know how teens felt about the media, so they asked its teen and college visitors, “What form of media impacts your life the most, and why?” as part of its national monthly writing contest series for students. [Read more…]

Facebook Releases Guide to Social Marketing Best Practices

Facebook has released the “Best Practice Guide For Marketing on Facebook,” a comprehensive overview of how to utilize the social media site for marketing your business, products or services. Specific to Facebook, the guide is a practical overview that provides real-life examples from brands like M&M’s, OnStar, Clorox, Shane Co., Adidas, Levi’s, Sephora, 1800Flowers.com and more.

[Read more…]

Directory of Phoenix Media on Facebook & Twitter

I have compiled this list of Phoenix area journalists (TV reporters, anchors, producers, print writers, editors and multi-media journalists). News organizations see a lot of change in staff, so if you have any updates or additions please contact me or hit me up on Twitter http://twitter.com/joeprguy

KTVK – 3TV

http://www.facebook.com/PhoenixMedia
http://www.facebook.com/#!/3OYSPhoenix
Main News Feed @azfamily
AzFamily.com @natsnews
Jared Dillingham, Reporter @Jared3TV and Facebook
Carey Pena, Anchor/Reporter @careypena3tv and Facebook
Stacey Delikat, Reporter @sdelikat3tv and Facebook
Gina Maravilla, dayside @Gina3TV and Facebook
Jason Berry, Reporter/producer @jasonberry3tv
Tyson Milanovich, Senior Producer GMAZ @Tyson3TV
Jason Bannecker, Executive Producer @jasonbannecker
Beverly Kidd, Evening News Anchor @bevTV
[Read more…]

Study: Majority of Top Brands Do Not Have Facebook or Twitter accounts in Top 20 Search Results on Google

BrightEdge announced that according to its analysis, the majority of leading consumer brands are investing in social media presence but doing little to optimize Facebook or Twitter pages to make them more discoverable in search results. The SEO platform company reviewed the social media presence of the top 200 brands in the world. It found that close to 100 percent hold the top or near top rank in search results for the brand name. But in these same brand searches, the company found that 70 percent of these brands did not have Facebook or Twitter pages in the top 20 results. Experts say links that are not in the top 10 search results most often do not get clicked on by consumers.

[Read more…]

Surge in Social CRM Among Big Brands

Large businesses are embracing social customer relationship management (CRM) software, with 30% planning to adopt it within the next 24 months, according to new study.

During the next two years 30 percent of leading companies will extend the goals of their online community activities to the design of enhanced service processes, such as social CRM, according to a study released by Gartner today. Social CRM for customer service has the potential to bring new and dynamic methods for improving customer service, and in doing so is creating opportunities for new and existing providers in the customer service and contact center infrastructure markets.

“Social CRM for customer service has only recently entered into the realm of contact center infrastructure and customer service software components, where it has been met with significant hype despite a limited number of field deployments,” said Drew Kraus, research vice president at Gartner. “There is strong corporate awareness, including at corporate executive levels, of social networks and their potential impact on corporate brand management and customer service perception. We expect the high-profile nature of social networks and social CRM for customer service to rapidly advance adoption from early adopter to mainstream deployments despite the volatile and rapid evolution of social networks in general.”

[Read more…]

eBay Named Top Social Media Brand

Social Media Reputation (SMR) Index Ranks 50 top brands on social media

A new study from London-based Alterian has ranked the 50 top global brands using social media and they name eBay as number one. The online auction and shopping website beat Apple (2nd), Google (3rd), Blackberry (4th) and Amazon (5th). According to the new research, eBay took the top slot due to the company’s long standing engagement with their customers through forums, which were introduced in the late 1990s, corporate blogging, Twitter and Facebook. Quick to adapt to new social media offerings, eBay has adopted Facebook’s Open Graph so customers can split the cost of a gift and pay for their share via Paypal. The company also takes a social approach to internal communications, featuring blogs, forums and discussions boards on the company intranet.
 
[Read more…]

American First U.S. Airline With Social Media Channels Focused on Earning Miles

American Airlines, which this year celebrates the 30th anniversary of its AAdvantage® program, has launched Facebook and Twitter channels dedicated to the wide range of opportunities to earn miles. American is the first U.S. airline to launch dedicated social media channels focused on earning miles.

Followers of the Advantage Facebook and Twitter channels can expect to see a variety of posts detailing ways to increase their mileage balance, including special mileage offers and promotions, the airline said. Channels also encourage followers to share their own strategies for racking up miles.

[Read more…]

Top Reasons Why People Ditch You on Facebook & Twitter

More Than 90% of Consumers Unsubscribe, Unfan or Unfollow Because of Too Frequent, Irrelevant or Boring Communications

A new study released today by ExactTarget and CoTweet finds more than 90 percent of consumers have “broken up” with at least one brand on Facebook, email or Twitter because of irrelevant, too frequent or boring marketing messages. Featured in The Social Break-Up, the study of more than 1,500 consumers identifies how people are changing their online behaviors and details top motivations for unfanning, unfollowing and unsubscribing from marketing campaigns on Facebook, Twitter and email.

[Read more…]

Facebooking while on the toilet? New survey finds 1/3 do

Are you so addicted to Facebook that you check it while you’re doing your business in the bathroom? According to a new study nearly one-third of those surveyed said yes.

As Facebook, social media and mobile usage continues its explosive growth, AIS Media asked people a rather personal question: do you ever use Facebook on your mobile device while you’re in the bathroom? According to the results, nearly one-third (27 percent) of survey respondents say “yes”.

[Read more…]

Social media users ‘more demanding’ as consumers

Research shows that social media users are more demanding:1 in 5 consumers who complain to brands via Twitter or Facebook want a response within the hour.

New research from Lightspeed Research and the IAB revealed that consumers have much higher expectations of social media customer services compared to more traditional channels. The research found that a quarter of people who complain about brands through Twitter or Facebook expect a response within the hour, and around 6% within 10 minutes.

Conversely, 50% of consumers who made complaints via a brand’s own website were happy to receive a response within a day and 27% within 3 days.

[Read more…]

Facebook Beats Yahoo in Media Video Traffic

Google is the dominant leader when it comes to generating views of media videos on the Web, historically followed by Yahoo in second place. But, according to a report on Online Video & The Media Industry released jointly by Tubemogul and Brightcove, Facebook has surpassed Yahoo in the third quarter of 2010 to become the second most popular source of clicks to online videos at media sites. (The study measures video views with a focus on newspaper, magazine, broadcast and online media sites).

[Read more…]

A Social Media Christmas

My Christmas poem for 2010: A Social Media Christmas.

‘Twas the night before Christmas, when all through the house
Every creature was on Facebook, clicking their mouse;

The lights on the tree gave such a nice glitter
I took a pic with my iPhone and shared it on Flickr.

The children were nestled all snug in their beds
With music from their iPods filling their heads;

And mamma with her Kindle and I using an app
Had just settled down for a long winter’s nap;

When out on the Web there arose such a clatter
I turned on my iPad to see what was the matter;

I opened a new window but the website used Flash
Causing the browser to have a quick crash;

And just when my nerves were starting to jitter,
I looked to see what was happening on Twitter

When, what to my wondering eyes should appear?
A Fail Whale – oh dear!

Happy Holidays everyone!

Friends Don’t Let Friends Get On Facebook Drunk

Have you ever posted to Facebook after a few too many at the bar, or typed a drunken post to Twitter? Social media hangovers can be awkward – having to apologize for, or explain those late night posts can be embarrassing.

Well now there’s a app for that (sort of). Introducing The Social Media Sobriety Test, a program where you specify a window of time where you don’t think you’d be on the internet while sober — let’s say 1 AM to 6 AM — and anytime you try to access the internet within that timeframe, you’ll have to prove that you are sober. No, you don’t blow into a device like those things they put in your car after a DUI… you must prove you are sober to your computer with your mouse.

The Social Media Sobriety Test is a browser plugin that will conduct sobriety tests on your computer — like seeing if you can make your cursor follow a moving finger for 30 seconds or trace a straight line. If you fail, the program automatically posts a status for you that says “[Your name here] is too intoxicated to post right now.” Once installed, you can set up a watershed period, during which any access to social media websites will be blocked until you pass… it’s a clever solution from web security company Webroot, who markets the product saying “Nothing good happens online after 1am. And since Webroot believes in protecting you in every aspect of your life, including you…”

My guess is though, that more Facebook posts and Tweets come from mobile devices – so maybe there will be an app for that soon – one that prevents drunken texting as well? Regardless, I know a few friends on Facebook who need The Social Media Sobriety Test. 

Have you ever posted something drunk? Share it in the comments section below – would love to hear some funny ones!

Check out this video for more on the Social Media Sobriety Test.

The Gap to give away 10,000 pairs of jeans on Facebook

On the heels of its logo social media fiasco, The Gap is partnering with Facebook to give away free jeans. Facebook announced today at its mobile event in Palo Alto that The Gap would give away a pair of jeans to the first 10,000 people who “check in” as part of Facebook’s new “deals” program, similar to FourSquare deals. Checking into Facebook via your mobile phone will soon mean getting discounts at many of the shops you’re visiting much like deals and coupons on the popular FourSquare. A specific date for the free jeans launch was not provided, but I’ll keep an eye out and update this post when one is provided.

Study: Amreicans Would Tweet For Help During Crisis

A new American Red Cross survey shows many Americans who are online would turn to social media to seek help for themselves or others during emergencies—and they expect first responders to be listening.

The online survey asked 1,058 adults about their use of social media sites in emergency situations. It found that if they needed help and couldn’t reach 9-1-1, one in five would try to contact responders through a digital means such as e-mail, websites or social media. If web users knew of someone else who needed help, 44 percent would ask other people in their social network to contact authorities, 35 percent would post a request for help directly on a response agency’s Facebook page and 28 percent would send a direct Twitter message to responders.

[Read more…]