Half of Americans Will be on Facebook by 2013

As Facebook continues to solidify its role as the world’s top social networking site, eMarketer estimates that more than half of internet users in the US were logging on to the site at least monthly as of the end of 2010. This year, 132.5 million US web users will use the site monthly, eMarketer forecasts. That increase of 13.4% in the number of users means Facebook will reach almost nine in 10 social network users and 57.1% of internet users. By 2013, 62% of web users and almost half (47.6%) of the overall US population will be on Facebook. eMarketer’s estimates are based on a meta-analysis of survey data and visitor statistics from over a dozen sources, and include US users who use any internet-enabled device to access their Facebook account at least once a month.

[Read more…]

Online ad sales eclipse newspaper advertising in 2010

Online ad spending will grow 13.9% to $25.8 billion in 2010, while advertisers are projected to spend just $22.78 billion on print newspapers

Advertisers will spend more on internet ads in 2010 than newspaper ads for the first time, according to new estimates by eMarketer, which aggregates and analyzes information from more than 4,000 sources worldwide and publishes daily research articles, analyst reports and the most comprehensive database of online marketing statistics.

Online ad spending will grow 13.9% to $25.8 billion for the full year in 2010, while advertisers are expected to spend just $22.78 billion on print newspaper ads this year, down 8.2% from 2009, eMarketer estimates.

[Read more…]