New Social Media Study: Significant Increase in Use of Social Media for Job Searching, Networking by Healthcare Professionals

The second annual survey on “Use of Social Media and Mobile by Healthcare Professionals” released today by AMN Healthcare shows significant increase from the prior year’s results in use of social media by job-seeking healthcare professionals. According to the results of the 2011 survey, physicians, nurses, allied health professionals and pharmacists are networking with colleagues, tracking down job leads and applying for new positions at a significantly higher rate year-over-year.

The social and mobile media survey provides healthcare employers and leaders a snapshot of how clinicians have increased their use of social media and mobile devices for networking, job hunting and other career development activities.

As healthcare professionals continue to migrate to the larger social networking sites, opportunity exists for employers to move into social recruiting and sourcing of physicians, nurses, allied health professionals and pharmacists. Job candidates spent more time on social media sites and/or on mobile devices in 2011 and reported an increase in securing interviews, job offers and positions through the use of mobile job alerts.

Susan Salka, AMN’s president and chief executive officer, said, “We are not surprised that healthcare professionals continue to adopt social media as a mainstream method for job searching. Our innovative social and mobile methods have been successful in connecting job seekers to opportunities. We plan to continue reporting on significant changes and new, innovative opportunities affecting healthcare professionals and their careers.”

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‘Socially Engaged’ Companies See 4X Greater Business Impact, Study Finds

Companies that fully embrace social engagement are experiencing four times greater business impact than less-engaged companies, according to a new study conducted by PulsePoint Group, a management and digital consulting firm, in collaboration with The Economist Intelligence Unit.

The research identifies six types of socially engaged enterprises and provides insights for organizations that want both to measure themselves against peers and find the right strategy for improving business and economic impact from their investments in social engagement.

“We believe this research is essential to assure companies that their investments in social engagement can be rewarded, provided they do it right,” said Paul Walker, a partner with Austin-based PulsePoint Group.

“We felt this was an opportune time to conduct this research and to focus on C-suite executives, because it is clear that there is a growing list of high-performing companies that are achieving superior economic returns from the use of social engagement with key internal and external constituents,” Walker continued. “We believe we are seeing an inflection point at which many organizations are moving from an experimentation phase with social technologies to achieving tangible and measurable returns on the investments. Most notably, they are achieving enterprise-level scale that is impacting marketing and sales efficiency, increased sales and market share, and speed to market with new products. ”

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National Study Ranks City Governments’ Use of Social Media

More than six times as many big city governments reached citizens via Facebook in 2011 compared to 2009, while use of YouTube and Twitter grew fourfold and threefold respectively, a new study indicates.

Karen Mossberger, head of the University of Illinois at Chicago’s public administration graduate program, and Yonghong Wu, associate professor, analyzed and ranked the online interactivity, transparency and accessibility of the country’s 75 largest cities from March through May 2011. They used the data to compile the Civic Engagement Index, and compared it with their findings from a study they conducted in 2009.

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