Study: PR professionals can improve public attitudes by communicating through Facebook during times of crisis

Facebook-logo-1817834.pngSocial networking sites have become incredibly popular in recent years, with Facebook now ranking as the third most popular website in the U.S. With so many people spending so much time on Facebook, public relations professionals are using the site more and more to communicate to the public. Now, researchers at the University of Missouri School of Journalism have found that posting public relations information on Facebook during a time of crisis can improve the overall image of the organization that is experiencing the crisis.

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Past headaches return for Tylenol?

The AP is reporting today that the 1982 “Tylenol killings” case is being revisited with new evidence seized in the Boston area.

http://www.foxnews.com/story/0,2933,488025,00.html

If you are not familiar with the case; in a space of three days beginning Sept. 29, 1982, seven people who took cyanide-laced Tylenol in the Chicago area died. That triggered a national scare and a huge recall, and eventually led to the widespread adoption of tamperproof packaging for over-the-counter drugs. Nobody was ever charged, but James W. Lewis was believed to be the primary suspect. Lewis served more than 12 years in prison for sending an extortion note to Johnson & Johnson demanding $1 million to “stop the killing.”

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