What is brand journalism?

brand journalism People today are inundated with advertising. So much so that they (both consciously and subconsciously) filter messaging conveyed by ads. Estimates of just how many advertising messages the average American sees everyday ranges wildly, as Forbes contributor Jason DeMers observes “Increasingly, marketers are finding that offering more – more copy, more complexity, more information – isn’t working like it once did. With estimates that the average American sees anywhere from 250 to several thousand ads or marketing messages every day, there’s simply no way to keep pace if your strategy is to be ‘bigger and louder’. Instead, brands need to think strategically about how to stand out amidst the clutter.”

The public relations industry developed in large part to accomplish that for brands through news coverage and other exposure. With today’s modern audience being more fragmented than ever before, using brand journalism is a strategic way to stand out. If done well, it will engage your key audiences and provide ideal strategic content for social media.

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