CNN Ratings Surge During Intense News Cycle

CNN logoSome good news for CNN; the network is enjoying double-digit growth in viewers compared to a year ago, while FOX News Channel (FXNC) and MSNBC are loosing viewers. In addition, The Lead with Jake Tapper took the #1 spot in Cable News in the 25-54 demographic, and CNN.com had the highest July on record for page views and video starts. July was a monumental month for CNN. Paula Deen’s “n-word” scandal started the month with a bang, then ratings were buoyed by one of the busiest summer news cycles in years, with coverage of the Hot Shot fireman crew killed in Arizona, the crisis in Egypt, the crash of Asiana Airlines Flight 214 and the trial of George Zimmerman. CNN’s ratings momentum continued with the network finishing a strong second in all key categories. For the third consecutive month, CNN had more viewers than MSNBC and for the third time in four months, CNN dominated MSNBC in the key demo 25-54 rating (MSNBC placed fourth). July represents CNN’s second best demo 25-54 rating performance this year (since Boston bombings in April, 2013).

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Facebook, CNN Unveil ‘Election Insights’

CNN and Facebook today unveiled the Facebook-CNN Election Insights. This tool displays the real-time number of people talking about President Barack Obama, Vice President Joe Biden, presumptive Republican presidential nominee Mitt Romney and his vice presidential pick Rep. Paul Ryan.

Facebook-CNN Election Insights – found at CNN.com/FBinsights– displays dynamic, real-time charts and visualizations using Facebook Insights to gauge the volume of Facebook activity surrounding the election and candidates. CNN will use the tool, which also allows people to view data by geography and demography, during their coverage of the presidential election.

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CNN & Facebook Partner to Create ‘Social Experience’ During Election Coverage

CNN, America’s “most trusted source of news and information for the 2012 presidential campaign” and Facebook have partnered to offer America’s Choice 2012, an interactive and uniquely social experience for CNN’s on-air, mobile and online audiences and Facebook’s more than 160 million U.S. users.

In this partnership, Facebook and CNN are teaming up to take the pulse of the American electorate and amplify the voices of the social site’s users as they share their thoughts and feelings on candidates and critical issues facing the country ahead of Election Day. This innovative multi-platform partnership will include:

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Groupon getting lots of buzz but needs to retool to stay viable, finds Rice University study

You’ve probably heard of Groupon. A recent PR campaign for the Chicago-based company has generated tremendous national coverage, including a Forbes cover story with photo of 29-year-old CEO Andrew Mason, sporting the headline “Meet the Fastest Growing Company Ever.” The company’s website boasts positive news coverage in coveted media outlets like CNN, USA Today, Business Week, Fast Company and the Wall Street Journal. I was impressed when I saw a six minute feature story about Groupon on ABC’s Nightline just last week.

Groupon is getting lots of media attention, but is it good for business?

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