Doctorate program taps students’ inner leaders

The Doctor of Education in Organizational Leadership (Ed.D.) program at Brandman University is focused on more than just coursework. Dr. Christine Zeppos, dean of the School of Education explains how Brandman designed the program to build transformational leaders and current students share how the program is making an immediate impact in their lives.

Video Blog: Early childhood education in national spotlight

Decades of research have proven that quality, age-appropriate early childhood education (ECE) programs, especially during the first five years of life, have tremendous positive ripple effects in the lives of Americans. Yet, the country ranks as low as 28th in the world when it comes to access to ECE programs (commonly called preschool), according to the U.S. Department of Education. It’s an issue that the Obama administration is addressing with a new initiative, and the President called it “one of the best investments we can make as a nation.”

For this video story, I interviewed Brandman University faculty and other experts to discuss the importance of this renewed focus on ECE and why it matters.

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What is brand journalism?

brand journalism People today are inundated with advertising. So much so that they (both consciously and subconsciously) filter messaging conveyed by ads. Estimates of just how many advertising messages the average American sees everyday ranges wildly, as Forbes contributor Jason DeMers observes “Increasingly, marketers are finding that offering more – more copy, more complexity, more information – isn’t working like it once did. With estimates that the average American sees anywhere from 250 to several thousand ads or marketing messages every day, there’s simply no way to keep pace if your strategy is to be ‘bigger and louder’. Instead, brands need to think strategically about how to stand out amidst the clutter.”

The public relations industry developed in large part to accomplish that for brands through news coverage and other exposure. With today’s modern audience being more fragmented than ever before, using brand journalism is a strategic way to stand out. If done well, it will engage your key audiences and provide ideal strategic content for social media.

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American Career College Summer Graduation

Some 11,000 people gathered at the Citizens Business Bank Arena in Ontario, California (and hundreds more via the online live stream) to celebrate the summer 2014 Commencement Ceremony for American Career College (ACC). More than 1,100 graduates from all five Southern California ACC locations donned caps and gowns to walk across the stage and prepare for a new career in health care. The ceremony marked the largest in the college’s history, organizers say.

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In honor of National Nurses Week

I manage the news bureau at American Career College, West Coast University and Contemporary Forums and this week I produced these feature stories in honor of National Nurses Week.

While in Las Vegas for the Neonatal Nursing Conference I sat down with Dr. Jennifer Arnold, a physician who co-star’s in TLC’s “The Little People” and asked her about the importance of nursing. Check out what she says below.

West Coast University is ahead of the curve when it comes to the number of male nursing students; at WCU some 25% of undergraduate nursing students are men, compared to the national average of 14%. Learn more about men in nursing in this video celebrating National Nurses Week.

And finally, at American Career College I met Edmond Tafoya, who became a Licensed Vocational Nurse at the age of 60. He shared his story about the long, unexpected journey to becoming a nurse. See the video below.

Video Blog: Covering ACC Graduation in Ontario

Saturday was an amazing day. It was the winter graduation ceremony for American Career College and I was there filming to produce this story; watch to see a university president singing “Row, Row Your Boat” in his speech. Congrats grads!

A Christmas video blog

It was a pleasure to visit the American Career College campus in Long Beach for this video story today.

 

Brand Journalism: Serving the Community in LA

This is my latest video story for American Career College. The staff, faculty and students at ACC LA are supporting a local domestic violence shelter.