Social Sentiment Differs From Media Regarding Debate, Pew Finds

Social media came to a much different initial verdict about the first presidential debate than did the early polls and the conventional press, according to an analysis of the conversation on Twitter, Facebook and blogs by the Pew Research Center’s Project for Excellence in Journalism.

On both Twitter and Facebook, the conversation was much more critical of Mitt Romney than it was of Barack Obama. And when the criticism of one candidate and praise of another are combined, the conversation on Twitter leaned Obama’s way. On Facebook it was something of a draw.

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Moms Lead Consumers In Following Their Favorite Brands On Social Media, Survey Says

2-in-3 Readers Get the Low-Down on Brands to “Like” From Blog Content, With Moms and 18-34 Year Olds Especially Influenced by Brand Mentions

Burst Media released the results of a survey covering the social media preferences, habits and actions of independent web audiences. Conducted in May, the study of 1,453 U.S. online adults aged 18 or older found that three-quarters (76.3%) of respondents visit social media sites such as Facebook, Twitter, LinkedIn and foursquare–though it’s clear that women are more active social media users than men. One-half (49.0%) of female respondents visit social media sites at least a few times per day, versus just one-third (34.0%) of men.

“With tweets buzzing onto our phones by the minute and every daily occurrence becoming fodder for Facebook, our survey has confirmed just how deeply engaged we are with social media,” said Mark Kaefer, marketing director, Burst Media. “And for some audience segments, such as moms, social media is a constant presence in daily life. Given this close relationship between consumers and their online communities, our study also found many opportunities for both online advertisers and web publishers to inject social vehicles into their efforts to drive user engagement.”

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Teens on Social Media: Many Benefits to Digital Life, But Downsides, Too

National survey finds teens’ widespread use of social networks is mostly positive, though many claim “addiction” to technology and express a desire to unplug

Nine out of 10 teenagers in America have used social media, and the majority of them perceive it to be a more positive than negative influence in their lives. But in spite of their widespread use of today’s technology, teens prefer talking in person over texting, tweeting, or connecting on Facebook, and many describe themselves as “addicted” to their digital devices.

Social Media, Social Life: How Teens View Their Digital Lives, a new report from Common Sense Media’s Program for the Study of Children and Media, provides the latest insights on teens’ use of media and technology and how they think it affects their relationships and feelings about themselves. This large-scale, nationally representative quantitative survey of more than 1,000 13- to 17-year-olds reveals that most teens think that social media has had a more positive than negative effect on their social and emotional well-being. Key findings include:

90% of teens have used some form of social media; 75% have a social networking site, and more than half (51%) of all teens check their social networking site at least once a day.

52% of all teens who use social media say that it has mainly helped their friendships, while only 4% say it has mainly hurt their friendships.

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