Nielsen: Americans Spend a Quarter of Online Time on Social Networks

Today the Nielsen Company released the Q3 – 2011 State of Social Media Report, a snapshot of the current social media landscape and audiences in the U.S. and other major markets. The report offers insights and provides some answers on exactly how powerful the influence of social media is on consumer behavior, both online and off.

The value of the time consumers spend online and on social networks and blogs continues to grow, the report shows, most visible through the influence on purchase decisions. For instance, 60 percent of people who use three or more digital means of research for product purchases learned about a specific brand or retailer from a social networking site.

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