What Consumer Roadblocks Are Affecting Your Brand?

No matter what your company’s products or services, it is important to understand the consumer’s experience with your brand from start to finish – especially the delivery and implementation channels. When conducting a brand audit for new clients I focus closely on the end consumer experience: does your brand live up to its promises? What roadblocks are there in the delivery or implementation? How can those be improved or removed altogether?

You can deploy every marketing tool in the book and spend tons of money on massive advertising campaigns to build awareness of your brand, but in the end it is the customer experience that matters – especially in the age of Twitter and Facebook. [Read more…]