Even in today’s digital era, television news remains the most prevalent source of daily news for Americans, according to the Pew Research Center. A recent Pew study shows that television remains the dominant source of news; 58% of Americans say they watched the news or a news program on television yesterday, a percentage that has changed little over the past decade. Even so, local television stations must be innovative to remain competitive and there are some interesting adaptations happening in the Phoenix market.
Tweet to local reporter turns into TV story seen all over the U.S.
April 9, 2011 by Leave a Comment
Here is a real life example of why Twitter is essential to public relations, whether you are a P.R. pro or business owner trying to promote your company.
It’s no secret that Twitter is a powerful tool for connecting and interacting with local reporters; this week provided a good example as to why Twitter is essential to public relations – whether you are a verteran P.R. pro or business owner trying to promote your company.
I saw a tweet from Tim Vetscher, a Phoenix TV reporter who works for ABC 15. He had a story lined up, but something fell through and he turned to Twitter for any quick story ideas.
What Consumer Roadblocks Are Affecting Your Brand?
March 24, 2011 by Leave a Comment
No matter what your company’s products or services, it is important to understand the consumer’s experience with your brand from start to finish – especially the delivery and implementation channels. When conducting a brand audit for new clients I focus closely on the end consumer experience: does your brand live up to its promises? What roadblocks are there in the delivery or implementation? How can those be improved or removed altogether?
You can deploy every marketing tool in the book and spend tons of money on massive advertising campaigns to build awareness of your brand, but in the end it is the customer experience that matters – especially in the age of Twitter and Facebook. [Read more…]
Brand YOU: It’s Time To Get Personal
August 10, 2009 by 1 Comment
Brand YOU: It’s Time To Get Personal
Whether you are one of the many communications professionals looking for a job in today’s economy or you are happily employed, you need to take advantage of the many online tools available to build your personal brand. You already have an online reputation if you are using any social media or networking websites- what are you doing to manage it? Have you developed a strategy to increase your professional network?
Building a personal brand starts with your digital identity, but it’s more than using Twitter and LinkedIn- you have to be a presence in your industry both online and in the community. I’d like to invite you to join us for the IABC Phoenix luncheon on August 20, where I’ll be discussing personal branding strategies, both online and in-person.
Some of the things I’ll discuss you already know, but you’ll learn some tips and techniques you might not have thought about. It’s a fun and informative presentation you won’t want to miss!
IABC Phoenix Luncheon
August 20, 2009
Joe PR Guy: Brand YOU: It’s Time to Get Personal!
Register: www.iabcphoenix.com
Thanks to Kevin Horton, tvkevin productions, for sponsoring the event with this video.