Scottsdale company, Airware International Group, targets UK snorers

May 10, 2010

Phoenix Business Journal – by Lynn Ducey

A Scottsdale company has brought the bedroom into the boardroom with the discovery that snoring can be a profitable venture.

Airware International Group inked a deal with Boots, a well-known British retailer, to put its Brez snoring aids on store shelves starting this month. Boots pharmacies are the equivalent of Rite-Aid in the U.S., according to Airware President and CEO Mindi Osborn.

That’s only part of Airware’s growth strategy. As the company makes inroads into the consumer marketplace, it also is in discussions to merge with a public company, Osborn said. She would not disclose details.

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CBS Evening News: Going Green

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Joe Cockrell appears on CNN to talk about

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Joe Cockrell appearing on Good Morning America to talk about

Wall Street Journal: Job Seekers Bend Ears of Advisors, Recruiters

Job Seekers Bend Ears of Advisors, Recruiters
NOVEMBER 17, 2008


Seconds after exiting Interstate 10 in Phoenix one afternoon last month, Joe Cockrell saw a state trooper signaling him to pull over. But instead of demanding his driver’s license and registration, the patrolman asked, “What’s”

Mr. Cockrell breathed a sigh of relief. His Ford Escape was wrapped in an ad for the specialized employment-listing site and it had been attracting a lot of attention.

The trooper “said his wife had just got laid off and they have a baby on the way,” recalls Mr. Cockrell, who until two weeks ago was director of public relations for He gave the trooper his business card and a company pamphlet listing job-search tips. He says the trooper thanked him — and added: “Be sure to turn on your blinker when exiting the freeway.”
read the rest of the article at Wall Street Journal >> News Reel

Joe generated unprecedented media coverage for; here’s a look at some clips promoting the Career Expo event in several markets.

Wall Street Journal: Companies Help Employees Deal With Fuel Costs

Companies Help Employees Deal With Fuel Costs

Like Ms. Chiara, more workers are reacting to the increase in gas prices by taking advantage of benefits their employers have been offering for years. Phoenix-based Jobing Inc. has found more employees are showing interest in a seven-year-old program that covers 100% of their fuel costs. The catch: Workers have to wrap their cars with an advertisement for the company.


Today, 60% of Jobing’s 276-person work force — or about 166 people — is participating, up from less than 10 people in the program’s first three years, says Joe Cockrell, director of public relations for the publisher of, an employment Web site. Mr. Cockrell is among them: In December he turned over his new Ford Escape for ad-wrapping in exchange for gas money, saving him about $200 a month. He says most employees who sign up reference current gas prices as their main incentive. read the rest of the article at Wall Street Journal>>


Forbes: Does Your Company Help You Commute?


Does Your Company Help You Commute?
Tara Weiss

The career search Web site’s program really helps employees’ wallets. Those who meet certain requirements (such as length of time at the company, a good driving record and completion of a safe driving course) can get their car completely wrapped with the company’s logo. The reward: 100% of the employee’s gas is paid for along with a monthly $500 stipend. The company has an approved list of cars that employees can choose to either lease or buy.

Peter Difilippantonio was one of the first employees to get a wrapped car at He purchased his Jeep Cherokee in October 2003 and paid it off last year using the $500 monthly stipend. Since the benefit doesn’t end when the car is paid off, he uses that money on household expenses. read the rest of the article at Forbes>>

CBS Las Vegas

New York Times: Your Ad Here, on My S.U.V.? And You’ll Pay?

Your Ad Here, on My S.U.V.? And You’ll Pay?
Published: August 27, 2007

At, a job-search and recruiting company in Phoenix, all employees who have been with the company for more than a year are eligible to get their cars wrapped with ads for their employer, a perk that pays them $500 a month plus unlimited gas, even if they were to drive cross-country on vacation.

“It just seemed fair to us,” said Aaron Matos, the 35-year-old chief executive of “This is a way to get a mobile billboard out on the street, so we were definitely willing to pay for that.”read the rest of the article at New York Times >>