Front-page feature in OC Register

Feature story about a Brandman student inspiring others, garnering scholarship. See:  A degree in tenacity despite cancer prognosis

Feature at Brandman University commencement in Sacramento

PBS feature about Reboot Workshop at Brandman

Good Morning San Diego: Live on location

Good Day Sacramento: Going back to college

Good Day Sacramento: Resume Writing Advice

Using Social Media in Your Job Search

I had the pleasure of working with KMIR (NBC 6) reporter Jessica Fores on this story about using social media for job seekers.

Live In-Studio 3 News Palm Springs

What Not to Tweet if You’re Looking for a Job

 

Using Social Media in Your Job Search

 

74-year-old graduates from Brandman University

 

Joe Discusses Social Media on 3TV

Nagle Law Group National News Story

This story first aired on ABC 15 in Phoenix, then aired on 59 TV stations all over the U.S.

PR Playbook: Unprecedented Media Coverage for Border Security Expo

Summary:

Responsible for media relations for the 6th Annual Border Security Expo, a two-day event held at the Phoenix Convention Center. Event organizers wanted to generate local buzz for the event to both increase awareness and promote exhibitors.

Strategy:
Leveraging news topic of border issues in Arizona, combined with stunning visuals event provides, execute proactive media outreach to secure morning show lives on-location as well as recorded stories for evening news. Generate coverage in Phoenix and also pitch national reporters who cover immigration or border security.

Tactics:
In advance, sent out event media advisories followed by personal pitches to both local and national media outlets. Leveraged local media relationships to line up TV coverage through outreach to individual reporters and producers. During the event, posted photos and updates via Twitter, which generated second wave of media coverage the second day of the event where reporters could interview law enforcement attendees from around the world.

Results:
Coverage from every major news organization in Phoenix, including live television broadcasts on three stations; total of 8 TV stations (Phoenix and Tucscon), 3 newspapers and 4 radio stations. An Associated Press article and photo ran in newspapers across the country. Other national coverage included CNN, New York Times, NPR, FOX News and NBC Nightly News. Here are some examples:

Nagle Law Group on 12 News (NBC) Phoenix

Nagle Law Group on ABC Phoenix

Darrin Grandmason, In Our Genes, on ABC in Phoenix

Nagle Law Group on 12 News

Nagle Law Group on Ch 3 News

Nagle Law Group on 3TV Phoenix

Roaming Boomers Featured in AZ Republic

Roaming Boomers

Click here for a link to the online article

Green Living AZ editor on ABC 15 Phoenix

The Roaming Boomers on NBC Las Vegas

Green Living AZ Editor on CBS 5

Botanicare feature in Phoenix Business Journal

Click here to read the article online

Chandler company wants its business to grow from grassroots

An East Valley company is launching a line of self-watering plant pots aimed at encouraging consumers to adopt green practices.

The Grobal pots are modern-looking globes in a range of colors, with a starting price of about $15. Each pot features a side spout into which owners can occasionally pour water, along with a small packet of proprietary liquid fertilizer, to help the plant thrive with little hassle.

“Especially in this economy, people are looking for smarter and efficient ways to do things. This is environmentally conscious, and you will not kill your plants,” said Kayla Sharp, executive vice president of Botanicare.

Grobal is the first mass-market consumer product from Botanicare, a Chandler company that focuses on green growing practices, including organics and hydroponics.

“Our vision is self-sustaining agriculture. It’s not sexy,” Sharp said. “So this is a way to get the attention of the rest of the world without boring them.” [Read more…]

Green Street Development news reel

USA Today: Old Phoenix ranch house gets rehabbed, at a profit

Old Phoenix ranch house gets rehabbed, at a profit

by Wendy Koch, USA Today

Philip Beere’s 150 West Elm rehab in Phoenix boosted the home’s energy efficiency and its style, as seen here in its airy lving room.

 In Phoenix, a city where the real estate slump has hit hard, developer Philip Beere has found an eco-friendly way to make money by rehabbing old homes, most in foreclosure.

This is the exterior of the 70-year-old ran house, after its rehab. To reduce water use, native landscaping is used.

He dramatically upgraded the looks and energy efficiency of a 1,600 square foot, 70-year-0ld ranch house in the Pierson Place Historic District near the city’s new light-rail line. He then resold it.

[Read more…]

Scottsdale company, Airware International Group, targets UK snorers

May 10, 2010

Phoenix Business Journal – by Lynn Ducey

A Scottsdale company has brought the bedroom into the boardroom with the discovery that snoring can be a profitable venture.

Airware International Group inked a deal with Boots, a well-known British retailer, to put its Brez snoring aids on store shelves starting this month. Boots pharmacies are the equivalent of Rite-Aid in the U.S., according to Airware President and CEO Mindi Osborn.

That’s only part of Airware’s growth strategy. As the company makes inroads into the consumer marketplace, it also is in discussions to merge with a public company, Osborn said. She would not disclose details.

[Read more…]

CBS Evening News: Going Green


Watch CBS News Videos Online

CNN: Jobing.com

Joe Cockrell appears on CNN to talk about Jobing.com