Joe generated unprecedented media coverage for Jobing.com; here’s a look at some clips promoting the Career Expo event in several markets.

Companies Help Employees Deal With Fuel Costs
By SARAH E. NEEDLEMAN

Like Ms. Chiara, more workers are reacting to the increase in gas prices by taking advantage of benefits their employers have been offering for years. Phoenix-based Jobing Inc. has found more employees are showing interest in a seven-year-old program that covers 100% of their fuel costs. The catch: Workers have to wrap their cars with an advertisement for the company.

Today, 60% of Jobing’s 276-person work force — or about 166 people — is participating, up from less than 10 people in the program’s first three years, says Joe Cockrell, director of public relations for the publisher of Jobing.com, an employment Web site. Mr. Cockrell is among them: In December he turned over his new Ford Escape for ad-wrapping in exchange for gas money, saving him about $200 a month. He says most employees who sign up reference current gas prices as their main incentive. read the rest of the article at Wall Street Journal>>

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Does Your Company Help You Commute?
Tara Weiss

The career search Web site Jobing.com’s program really helps employees’ wallets. Those who meet certain requirements (such as length of time at the company, a good driving record and completion of a safe driving course) can get their car completely wrapped with the company’s logo. The reward: 100% of the employee’s gas is paid for along with a monthly $500 stipend. The company has an approved list of cars that employees can choose to either lease or buy.

Peter Difilippantonio was one of the first employees to get a wrapped car at Jobing.com. He purchased his Jeep Cherokee in October 2003 and paid it off last year using the $500 monthly stipend. Since the benefit doesn’t end when the car is paid off, he uses that money on household expenses. read the rest of the article at Forbes>>

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Your Ad Here, on My S.U.V.? And You’ll Pay?
By ANDREW ADAM NEWMAN
Published: August 27, 2007

“It just seemed fair to us,” said Aaron Matos, the 35-year-old chief executive of Jobing.com. “This is a way to get a mobile billboard out on the street, so we were definitely willing to pay for that.” read the rest of the article at New York Times >>

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