Phoenix Business Journal, April 10, 2009

Joe Cockrell has a big heart for the Phoenix community, but it was his thyroid that made him passionate about community service.

At the age of 29, Cockrell was diagnosed with a rare form of thyroid cancer. The Mayo Clinic nursed him to recovery, but he was never quite the same.

“I met some amazing people who were also cancer patients,” he says. Through his public relations skills, he was able to help raise money for a 6-year-old with medical bills that were overwhelming his family.

(more…)

Joe Cockrell appears on CNN to talk about Jobing.com

Joe Cockrell appearing on Good Morning America to talk about Jobing.com

Job Seekers Bend Ears of Advisors, Recruiters
NOVEMBER 17, 2008

By SARAH E. NEEDLEMAN

Seconds after exiting Interstate 10 in Phoenix one afternoon last month, Joe Cockrell saw a state trooper signaling him to pull over. But instead of demanding his driver’s license and registration, the patrolman asked, “What’s Jobing.com?”

Mr. Cockrell breathed a sigh of relief. His Ford Escape was wrapped in an ad for the specialized employment-listing site and it had been attracting a lot of attention.

The trooper “said his wife had just got laid off and they have a baby on the way,” recalls Mr. Cockrell, who until two weeks ago was director of public relations for Jobing.com. He gave the trooper his business card and a company pamphlet listing job-search tips. He says the trooper thanked him — and added: “Be sure to turn on your blinker when exiting the freeway.”
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JoePRguy live in studio Las Vegas

Joe generated unprecedented media coverage for Jobing.com; here’s a look at some clips promoting the Career Expo event in several markets.

Companies Help Employees Deal With Fuel Costs
By SARAH E. NEEDLEMAN

Like Ms. Chiara, more workers are reacting to the increase in gas prices by taking advantage of benefits their employers have been offering for years. Phoenix-based Jobing Inc. has found more employees are showing interest in a seven-year-old program that covers 100% of their fuel costs. The catch: Workers have to wrap their cars with an advertisement for the company.

Today, 60% of Jobing’s 276-person work force — or about 166 people — is participating, up from less than 10 people in the program’s first three years, says Joe Cockrell, director of public relations for the publisher of Jobing.com, an employment Web site. Mr. Cockrell is among them: In December he turned over his new Ford Escape for ad-wrapping in exchange for gas money, saving him about $200 a month. He says most employees who sign up reference current gas prices as their main incentive. read the rest of the article at Wall Street Journal>>

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Does Your Company Help You Commute?
Tara Weiss

The career search Web site Jobing.com’s program really helps employees’ wallets. Those who meet certain requirements (such as length of time at the company, a good driving record and completion of a safe driving course) can get their car completely wrapped with the company’s logo. The reward: 100% of the employee’s gas is paid for along with a monthly $500 stipend. The company has an approved list of cars that employees can choose to either lease or buy.

Peter Difilippantonio was one of the first employees to get a wrapped car at Jobing.com. He purchased his Jeep Cherokee in October 2003 and paid it off last year using the $500 monthly stipend. Since the benefit doesn’t end when the car is paid off, he uses that money on household expenses. read the rest of the article at Forbes>>

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