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	<title>joeprguy.com &#187; PR Playbook</title>
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	<link>http://joeprguy.com</link>
	<description>public relations and media relations expert Joe Cockrell, also known as JoePRguy, provides timely information about PR, shares some PR success stories, and sample media placements.</description>
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		<title>PR Playbook: As Gas Prices Rose, So Did Jobing.com’s Exposure</title>
		<link>http://joeprguy.com/2009/03/28/pr-playbook-as-gas-prices-rose-so-did-jobingcom%e2%80%99s-exposure/</link>
		<comments>http://joeprguy.com/2009/03/28/pr-playbook-as-gas-prices-rose-so-did-jobingcom%e2%80%99s-exposure/#comments</comments>
		<pubDate>Sat, 28 Mar 2009 15:48:53 +0000</pubDate>
		<dc:creator>joePRguy</dc:creator>
				<category><![CDATA[PR Playbook]]></category>

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		<description><![CDATA[Jobing.com, Summer 2008

Summary: Escalating gas prices in 2008 fueled a media campaign, highlighting a unique employee benefit at Jobing.com and generating unprecedented media exposure. The media coverage splashed the Jobing.com logo on airwaves all over the country.

Strategy: The vehicle wrap program allowed employees who]]></description>
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		<title>PR Playbook: New Year, New Career</title>
		<link>http://joeprguy.com/2009/03/27/pr-playbook-new-year-new-career/</link>
		<comments>http://joeprguy.com/2009/03/27/pr-playbook-new-year-new-career/#comments</comments>
		<pubDate>Fri, 27 Mar 2009 19:57:32 +0000</pubDate>
		<dc:creator>joePRguy</dc:creator>
				<category><![CDATA[PR Playbook]]></category>

		<guid isPermaLink="false">http://joeprguy.com/?p=73</guid>
		<description><![CDATA[Jobing.com, December 2007 – January 2008

Summary:

Jobing.com, a regional employment website, needed additional exposure at the beginning of the hiring year. I devised a local media campaign to coincide with an aggressive advertising buy that would launch in January 08. ]]></description>
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		<title>PR Playbook: SSSSHHHH! You’re in the library!</title>
		<link>http://joeprguy.com/2009/03/26/pr-playbook-sssshhhh-you%e2%80%99re-in-the-library/</link>
		<comments>http://joeprguy.com/2009/03/26/pr-playbook-sssshhhh-you%e2%80%99re-in-the-library/#comments</comments>
		<pubDate>Thu, 26 Mar 2009 20:02:29 +0000</pubDate>
		<dc:creator>joePRguy</dc:creator>
				<category><![CDATA[PR Playbook]]></category>

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		<description><![CDATA[Marquette University, Fall 2003

Summary: Event to celebrate new library at Marquette University was not the typical ribbon-cutting ceremony]]></description>
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		<title>PR Playbook: Growing with the Community: Groundbreaking for the YMCA</title>
		<link>http://joeprguy.com/2009/03/25/pr-playbook-growing-with-the-community-groundbreaking-for-the-ymca/</link>
		<comments>http://joeprguy.com/2009/03/25/pr-playbook-growing-with-the-community-groundbreaking-for-the-ymca/#comments</comments>
		<pubDate>Wed, 25 Mar 2009 19:55:09 +0000</pubDate>
		<dc:creator>joePRguy</dc:creator>
				<category><![CDATA[PR Playbook]]></category>

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		<description><![CDATA[YMCA of Metropolitan Milwaukee

Summer 2001

Summary: The Milwaukee YMCA’s largest capital project in its history ($55 million) needed community support and positioning as a leading resource in the city. ]]></description>
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